B2B Marketing Traction

JANUARY 3, 2014

.” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. What to Do When Someone Steals Your Work. So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

JULY 12, 2013

After working on one such system yesterday (I will name no names), I popped onto one of my favorite Twitter chats – #B2Bchat. As I looked up the bio of one of the participants, @Nimble, I complimented them on their profile on Twitter. “We’re the #unCRM.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. Then it was time for Twitter. No Twitter lists existed for our partners and associates, so we created some that others could easily follow. With more traffic from Google+ and Twitter, we noticed that our client’s bounce rate went up, too.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 23, 2014

Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Following your customers on their Twitter and Pinterest does not require their permission.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Take photos of booth and booth staff and send to Twitter via a utility like TwitPic.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

DECEMBER 16, 2014

Why isn’t your marketing working? You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a great product or service. You actually have a marketing budget. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

APRIL 15, 2013

While this is a change from the way it worked before, I think that this change is a good one. This very “lack of control” with the way it worked before may have been one of the many things preventing businesses from using Facebook. It forces page owners to manage posts and selectively allow posts to display on their page.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

APRIL 19, 2012

That is why, after stumbling around Twitter for a while, many delete their profiles. Social media works, but only if you do it right. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What?

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

AUGUST 17, 2009

This week I got a direct message as a result of following someone on Twitter. In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. It said something like, “ Thank you for following me. I look forward to reading your tweets.

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

MARCH 18, 2013

The key is to be strategic about it, and understand how it can work for your business before you get started. Use Twitter to link to your press releases, new product information, or events. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MARCH 27, 2013

In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. Your work in loading the social sharing stratosphere with great content and messages will pay off. When you let go, others will share your brand. Where will others share your brand?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. And, yes, this does work for B2B marketing! I look at your total business and marketing strategy before formulating a tactical approach that will work for you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 9, 2014

Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. The benefits of doing this work early can be huge. When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. What pain or problem is still outstanding?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. This is my second choice for our clients, because we’re doing all the back office work as well as all social media communications on your behalf.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. “We haven’t done much – we’ve been very busy with product development.”

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 12, 2012

If you think paying someone to optimize your website still works, I have a bridge to sell you. What Does Work in Marketing? Search Engine Algorithms Change (Constantly). There are some optimization elements that should be built into every site, but the critical factor now is content.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). ” You looked for the first excuse to leave early. Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. ” (In my opinion, you could let loose a 4th dimension on Facebook, but set up your privacy settings so that your work connections don’t see that). ” You looked for the first excuse to leave early. Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

JANUARY 21, 2010

Many of us are pretty enamored with the television series Madmen , with its portrayal of advertising industry “madmen” who worked at the agencies behind the scenes, smoking incessantly, fueling their creativity with gallons of alcohol, and relieving stress with illicit affairs.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2011

For a while, I had my Tweets (140 character micro-blog messages) automatically going from Twitter to my LinkedIn status, but I discontinued that automatic connection. Chris works with global companies and government agencies to use disruptive technology for innovation. I update my status several times a week. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

FEBRUARY 25, 2010

He commented that if you are working with a group that is completely demoralized, start by making a list of the assets the business has – not what they don’t have – a great tip for these economic times. A new outcome might be to “Get X number of followers on Twitter.”. Ask the test question, “Do we have the right assets?”

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 13, 2012

Now is a good time to think about what worked, what did not work, and what marketing tactics you will reduce or eliminate and what tactics you might add. Here are some ideas, based on what is working (and not working) with the marketing we’re doing at New Incite and for our clients.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Get your employees involved as this empowers them to make their work better and the customers they deal with on a day-to-day basis more happy. Follow your prospects and customers and engage in conversations and dialogues on LinkedIn discussion groups, on Twitter and Facebook (and on Vine, Pinterest, Instagram and others as appropriate).

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100