The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 29, 2017

Download content from the prospect’s Website. Follow the prospect on Twitter. Comment on a LinkedIn post the prospect wrote (or one he/she commented on). View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn. Send low-cost direct mail (e.g. Send low-cost gift (e.g. Starbucks gift card).

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

NOVEMBER 20, 2015

– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. – Real-time Web personalization to deliver account-specific or industry-specific content on campaign-specific landing pages or on the advertiser’s main Website.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 100

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. Presenting any opportunity to do otherwise is a distraction from the primary call to action, and almost guaranteed to lower response.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

The Point

JANUARY 27, 2010

Check out the Spear Website for more detail, including samples of our work. If you already follow me on Twitter , you’ll see new posts from this blog as they happen. Most of our work is with high-tech companies, but we also have clients in real estate and property management, retail, and other sectors.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

The Point

MAY 12, 2010

Spear Marketing Group was hired recently to develop the park’s branding and identity, messaging, collateral, Website, signage, and overall marketing plan. The aim of the park is to provide a once-in-a-lifetime mix of adrenaline and family-friendly entertainment, all while learning first-hand about Sonoma’s famed Redwood forests.

Tagging 100

Tagging Planning Twitter Design 100

The Point

JUNE 27, 2012

Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Market your Website’s resource center. Promote social media connections. What will he/she read about before anyone else?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100