B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 500 Twitter followers? Traffic to your website from social media sites? What tasks do you have to do to have a presence? Who has the skills to do it? How many hours a week will it take? What will it cost? Measurable. How will you measure each activity? 150 followers on Facebook?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

DECEMBER 16, 2014

You’ve redone your website and analysis shows your brand is recognized and remembered. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. Yes they are business people.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 23, 2014

If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Following your customers on their Twitter and Pinterest does not require their permission. Follow and engage with customers on social media.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. We need to track engagement and conversion rates and improve our marketing to increase both. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. I remember back in 2000 designing secure client pages that required a password login on New Incite’s website.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Feedburner seems to be a top choice.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Increase inbound links to your site.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 17, 2009

This week I got a direct message as a result of following someone on Twitter. Visit my website, www.XYZ.com.” In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. I look forward to reading your tweets. So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! If you think paying someone to optimize your website still works, I have a bridge to sell you. Search Engine Algorithms Change (Constantly). Change is good!

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 22, 2011

Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By If they’re not ready to buy now, how can they stay in touch with you?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! Don’t use all caps to emphasize a point.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 13, 2012

If there is one thing you add to your marketing next year, I would suggest adding a blog to your website. A well-written blog with consistent posts can do wonders for driving traffic to your website. Make sure your website is visible on mobile devices, especially smart phones. Increase your online content with a blog.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

APRIL 9, 2013

The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. [Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] ” And, where is “there?

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100