KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JUNE 16, 2015

– Webinars (63%). – White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form. It's been proven that archived webinars can generate more leads then the actual live event. youtube landing pages enewsletter RSS webinars / webcasts Google.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. White papers (19% increase). As we saw last year, Twitter is the most popular social media channel with content marketers. Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Twitter: 35% increase. Webinars/webcasts: 25% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Buzz Marketing for Technology

JUNE 27, 2008

A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Twittergram. University. User Revolution. Web Advertising.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1. You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack. Conversion actions are not all created equal (e.g. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40