Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter killed them all.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. Twitter killed them all.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. The brilliance of the people at Twitter was to realize (or at least hope) that we wouldn’t mind if they changed the rules of relationships on us.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. The brilliance of the people at Twitter was to realize (or at least hope) that we wouldn’t mind if they changed the rules of relationships on us.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. There won’t be nearly as much to link to through Twitter in the coming years, and that’s the revolutionary subtext that’s going on behind the evolution of Web 2.0.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

MAY 21, 2010

The expectation on Twitter is that 99.9% Twitter etiquette, at least as I observe it, is that if the information that you’re linking to is gated, you take up some of that precious 140-character real estate to inform people of that fact. Now let’s compare your profile page on Facebook with your profile page on Twitter.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 12, 2010

Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. The thinking has to be from the mind of the subject matter expert, not the ghost writer. Facilitation. Tweet This Post.

PR 100

PR Peer-to-peer Press Public Relations 100