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Paul Gillin

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B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

BtoB 50
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The End of ‘Social Media’

Paul Gillin

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed.