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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

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Real Story on MarTech: Beware of vendor bullying

Martech

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Based on empirical testing, you are on the verge of selecting a platform not sold by one of the big vendors.

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B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

Webbiquity

Buyers are more open to upselling and cross-selling from vendors they know and trust: the priority placed on prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Younger and older buyers alike ranked Facebook and Instagram among their top channels, and both groups ranked Twitter at #5.

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. The possibilities are almost endless.

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Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

To be notified about the survey release, please contact me at casieg [at] komarketingassociates.com, via @CasieG on Twitter, or make sure to follow @KoMarketing on Twitter for updates as well.

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5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.