Remove user-generated

Buzz Marketing for Technology

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. That’s a stat we all need to keep an eye on!

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone?

Twitter 100
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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable. that offered insider perspectives on the competing athletes and the event itself.

Buzz 100
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Generated 32% more ideas. Find diehard fans on Twitter, Facebook and LinkedIn. Lower costs, more revenue – a perfect combination! Sent 27% less email.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

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Redefining the Role of the CMO

Buzz Marketing for Technology

Moved past the banner ad quickly to get into “content generate share of voice” rather than buying eyeballs. There is a 400 employees twittering with Kodak in their name – have to acknowledge how the brand is being using – don't necessarily condone it or endorse it. The Apprentice integrated campaign mentioned Kodak 4.4

CMO 100
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Grow Your Wiki

Buzz Marketing for Technology

millennial generation. user generated content. user interface. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). knowledge management. laptop stolen. left brain.

Wiki 100