The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JUNE 24, 2010

A basic tweet in support of the white paper would read: New white paper: how to choose the right medical claims clearinghouse – [URL]. something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Provide readers the ability to “like” individual content assets on Facebook.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100