KoMarketing Associates

SEPTEMBER 11, 2015

URL Campaign Tracking. Some of the best tracking for your online campaigns will come from what your URLs can tell you. Consider making Google’s URL builder one of your main browser bookmarks and add UTM codes to everything. Once Google spits out your URL with your UTM codes, shorten it with Goo.gl and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

AUGUST 10, 2017

Unlike Twitter, where users can market themselves with a descriptive name and a handle name , you can only use one name on Weibo. The add-on features include creating a customized Weibo short URL, adding your website URL and other relevant URLs that your profile can link to, showing sliding images with external links, etc. .

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

MARCH 29, 2018

This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. analyze html titles, meta descriptions and heading tags, find duplicate pages, generate sitemaps, review blocked URLs, and more. Screaming Frog. Determine overall site health and prioritize technical updates.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

OCTOBER 11, 2018

Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks. Connect with us on Twitter !

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

DECEMBER 18, 2014

Tactic #1 – Create Segmented Private Lists on Twitter and Monitor w/ TweetDeck. Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Is your content team creating valuable resources that are getting mentioned around Twitter? Bonus: Running a Twitter chat? Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

NOVEMBER 2, 2017

Reshare the best posts or create a blog post with embedded URLs of the most useful or interesting content. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Some bigger brands even have their own Twitter accounts to showcase company culture, such as @LifeatSAP.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

JULY 19, 2016

This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. SERP Snippet Optimization Tool. What is it? What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 29, 2017

Google Analytics on Twitter. The Google Analytics Twitter feed is not a typical corporate software feed of product updates and unanswered pleas for help. The most necessary of tools in this collection is the Campaign URL Builder, a must to ensure that your tracking codes are setup properly to be read by GA.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

DECEMBER 8, 2021

While organic traffic is traffic that comes to your site via search engines, direct traffic refers to users who type in your actual URL to find your website. Tracking social media mentions on sites like LinkedIn and Twitter can help your business see who is recommending your tool to others. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 17, 2016

Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

APRIL 16, 2015

Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. To get started, simply select a data type, then paste the URL or HTML source of the page.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Make sure to fill out the important company information, such as phone number and website URL correctly. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

SEPTEMBER 9, 2014

This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. Connect with me ahead of time on Twitter or Google+.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. Now, marketers can use the people targeting feature to filter out people’s age and gender, their interests, browsing history by URLs, and keyword search history. News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

MAY 13, 2020

‘ To summarize: Include the question in the URL, title, and appropriate SEO tags. Drop a comment below or let’s get a featured snippets conversation started on Twitter ! Present the most critical information at the start (no fluff!). Think about using lists when answering “How” queries. Have success stories or more questions?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 15, 2017

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Hopefully, the steps above help get you on your way.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

MARCH 21, 2017

Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! A sound content marketing strategy will follow a strict editorial calendar.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 20, 2016

To summarize: Include the question in the URL, title, and appropriate SEO tags. Drop a comment below or let’s get a Google answer box conversation started on Twitter ! Present the most critical information at the start (no fluff!). Think about using lists when answering “How” queries.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JULY 1, 2014

What Happens When One Page Has Two Links To The Same URL? Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. How Does Google Separate Popularity from Authority?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

DECEMBER 5, 2013

While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Event organizers need to know how many people are attending, take payment, and they’ll likely want information on just who will be attending.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MAY 15, 2014

Create unique URLs. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Be original and provide honest attribution. Adhere to journalistic standards and be grammar-conscious. Implement meta tags.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

AUGUST 7, 2014

This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. Headline (Tagline). The second point of impression in a LinkedIn profile is the headline (or tagline).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MAY 19, 2020

Depending on how in-depth your analysis is, take advantage of a site crawler like Screaming Frog to capture all blog/resource URLs and sort by content type. Let us know on Twitter ! . Start with a quantitative review: How many of each content type do they have? How often do they post or produce new content?

Paid Search Agency 156

Paid Search Agency Research Planning Content Marketing 156

KoMarketing Associates

MAY 16, 2017

However, the days of submitting homepage URLs to directories for SEO benefits are long gone. Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Content Marketing Generates Links.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

FEBRUARY 26, 2019

So combine the two by creating live streams on Facebook, Twitter, or Instagram? Prewrite a tweet for someone and then send them the created Click to Tweet URL. Once they click on it, a new window will pop up on Twitter with the pre-written tweet filled in the compose field. Click to Tweets are great for: Out of office messages.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Long Pieces of Content. Live Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

MARCH 15, 2013

If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. not only on your main site, but also on social channels like Facebook, Google+ and Twitter.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

JULY 2, 2015

I would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. The URL and meta description are also very important aspects of producing shareable content that will also generate visibility in organic search.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

MAY 24, 2016

Unless your post URLs contain categories in them, this can be somewhat tedious but I find it useful as it can show that topics driving the most visibility aren’t always the most frequently written topics. I talk about it in presentations, in blog posts, on Twitter, etc., I think it’s pretty clear by now that I love Buzzsumo.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

JULY 10, 2012

The free version crawls up to 500 URL’s, which may be ideal for small sites, but larger organizations should invest in the commercial version which carries a £99 per annum licensing fee. SEO Objective: Understand the impact of the Twitter network associated with key profiles of the competitive website. FollowerWonk.

Analysis 120

Analysis Budget Programs SEO Tools 120

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. Long Pieces of Content. Live Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

JULY 24, 2014

FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. The free version of Twitalyzer provides users with an excellent one-stop-shop for analyzing the metrics surrounding a specific Twitter profile. FollowerWonk. Twitalyzer.

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

MARCH 27, 2014

” Website URL Reference – this is ideal since 200 character descriptions are not very good for identifying contact information or other communication channels. Finally, according to LinkedIn Support, you cannot create vanity URL’s yet for Showcase Pages, but that might also change in the future. PNG, JPEG, or GIF.

Linkedin 120

Linkedin B2B Marketing Paid Search Agency B2B Thought Leadership 120

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

AUGUST 5, 2020

How to Find It: Search by URL (ex. Specific content asset URL or /blog/), sorted by top-shared content. How to Find It: Search by URL > Backlinks. How to Find It: (SEMrush) Search by URL & (GSC) Performance > Search Results > Queries. Reach out to us on Twitter @KoMarketing — we’d love to hear them!

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185