WEBBIQUITY | MONDAY, JANUARY 10, 2011
[Twitter, URL] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
Kristina Weis supplies helpful instructions for how to do things like target your posts to specific audiences, create a custom URL for your Facebook page and get into your fans’ “top news.. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600 million.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Twitter, URL] A Marketer's Guide to APIs
As software companies like Twitter , Flickr , Facebook grow, the staff within that company quickly realizes that it has more ideas than it has development time and resources. Let's take a quick look at the Twitter API documentation as an example. Much of Twitter's growth has been because of outside developers. Need more leads?
WINDMILL NETWORKING | TUESDAY, AUGUST 14, 2012
[Twitter, URL] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
Almost 40% of mobile subscribers report accessing social media sites primarily through their mobile devices , and sponsored stories outperform mobile ads and desktop ads for both Facebook and Twitter alike. Can mobile marketing live up to it’s high earning hype? ve heard it said many times that Social Media was web 2.0
BIZNOLOGY | TUESDAY, OCTOBER 1, 2013
[Twitter, URL] Playing the online reputation shell game
Next, collect as many explicit URLs you can find, as deep as you care to go into Google Search. Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris.
HUBSPOT | THURSDAY, NOVEMBER 22, 2012
[Twitter, URL] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. See how that works? ;-). Maybe. SEO Tools.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 31, 2014
[Twitter, URL] More New Systems Challenge the Marketing Automation Status Quo
MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. to $9.99
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 11, 2011
[Twitter, URL] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Users can now embed campaign codes within a URL link, making them easier to capture. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. Prospects who wanted them had to look elsewhere. social sharing.
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 4, 2011
[Twitter, URL] How to Change Your Google Ranking Through B2B Social Media
What Janet means by social ranking signals is the idea that a company’s twitter stature will help influence how a page ranks in web search. To do this go to SEO MOZ , type in your twitter profile url, and check your page rank. One term she brought up that I have never heard of before was QDF, Query Deserves Freshness.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Twitter, URL] 7 Common SEO Myths to Throw Out the Window Immediately
The keyword (or a variation of it) should also be included in a headline on the page, ideally also within the URL, and at least once within the content. In social search, content that has a social connection to you in some way is prioritized, which could mean someone you are linked to via Facebook, Twitter, or any other major social network.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 2, 2010
[Twitter, URL] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
We also became aware that the URL with our book offer was posted on blogs around the world. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. While it was extremely time-consuming for this employee to respond, she ultimately built up a large Twitter following. " Q.
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 23, 2010
[Twitter, URL] Online Video Marketing: A Great Way to Educate Professional Tradesmen
Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 55 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Video works!
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 24, 2011
[Twitter, URL] Why Design Matters in Content Marketing
Once all revisions are incorporated, we do the final layout, where we add any URL links before creating the final PDF. You can follow her on Twitter or read more of her posts on Savvy B2B. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
[Twitter, URL] B2B Video Content Marketing on Youtube
Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Video is in demand. Try it today!
HUBSPOT | MONDAY, JANUARY 2, 2012
[Twitter, URL] 8 Reasons You'll Get Buried Alive Without Quality Content
According to URL shortening service Bitly, the 'half life' for a tweet ( the time it takes a link to receive half the clicks it will ever receive after it reached its peak) is merely 2.8 Join HubSpot for our fourth Twitter Chat tomorrow, January 3, 3:30 PM ET. What 2011 Indicated. Facebook's Timeline Calls for More Content. hours.
HUBSPOT | FRIDAY, JANUARY 11, 2013
[Twitter, URL] The Marketer's Guide to Pinterest SEO
Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Hashtags are no longer just for Twitter. Optimization! 1) Choose an Optimized Company Username. If your full company name fits -- fantastic!
EMAGAZINE B2B BLOG | TUESDAY, JULY 2, 2013
[Twitter, URL] The Unlike Pair of B2B and Facebook with Chats
'In a previous post, we discussed the advantages and dynamics of Twitter Chats for B2B companies. So, the natural progression would lead us to the conclusion that, like Twitter, Facebook would be a beneficial platform for a Facebook chat. Recently, Facebook has created new functionality whereby you are able to reply to comments.
BIZNOLOGY | MONDAY, DECEMBER 31, 2012
[Twitter, URL] 5 Critical Roles that Need SEO Skills
DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
[Twitter, URL] The 39 Social Media Tools I’ll Use Today
Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Twitter, URL] How the Right Tools Can Help Remedy Your Website's Traffic Problem
When picking website tools, make sure that it's easy to change page attributes like the title, the meta description, and the keywords, and that new pages are created with default optimization like keywords in the URL address, and automatic sitemap generation. The post URLs should have good SEO structure and page-level SEO features.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 3, 2010
[Twitter, URL] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Your B2B Marketing Plan Doesn’t Need Twitter. Good point. message recall. Or Does It?
B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
[Twitter, URL] Creating an Online Newsroom
Choose a URL that makes sense. Consider URLs such as www.companydomain.com/News, news.companydomain.com, media.companydomain.com, or newsroom.companydomain.com. Add feeds from your corporate blog and/or Twitter account to keep all your social media efforts connected. from wikiHow – The How to Manual That You Can Edit.
HUBSPOT | MONDAY, OCTOBER 28, 2013
[Twitter, URL] How to Create a Pinterest Board for Halloween
You could pin a free online calculator, your free budget template on your website, and some people to follow on Twitter for budgeting tips -- but give it a Halloween twist. If you''re creating any graphics for Pinterest, don''t forget to brand it with your logo or website URL as watermark. 'Guess what, guys. it''s October 28. Awesome!
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 5, 2013
[Twitter, URL] 12 Simple Ways to Build Links Through Events
While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. Registration. Probably not.
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Twitter, URL] Confessions of a Content Marketer
The rest I find through my RSS, Facebook feed, Twitter feed, LinkedIn, Gchat, links from other sites, email subscriptions…point taken? If you build it, they will come. They will come…won’t they? have a confession. During my time as a content marketer, that’s what I touted. In fact, you’ll get tons of them.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 22, 2010
[Twitter, URL] 5 Helpful Hints to Attract New Business Using Your Blog
There are lots of online business directories where you can just submit your URL, agency’s name and a description of your services. Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us Write at least 3 to 5 posts per week.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Twitter, URL] 4 Tips for Effective Multi-Channel Ecommerce
Direct – Direct channels include SEO, email marketing , affiliate marketing, and direct URL navigation/bookmarking. Social – With over 750 million active users on Facebook and 200 million Twitter users, online consumers are spending a bulk of their online activities engaged in social media. Different Ecommerce Channels.
DIGITAL B2B MARKETING | WEDNESDAY, MARCH 27, 2013
[Twitter, URL] B2B Marketing and the Cheap Tchotchke Mistake
Two sentences with what makes your solution worth remembering, a URL and a business card, included with the package, is appropriate. Share your example, or advice for marketers that use promotional products, in the comments below or with me on Twitter ( @wittlake ). Most went straight into the trash. Keep It One Size Fits All.
B2B MARKETING SAVVY | MONDAY, AUGUST 3, 2009
[Twitter, URL] Tricking MS Outlook To Get Embedded Signature Links
Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? He included in his signature block, three embedded hotlinks to his Twitter account, LinkedIn profile and his blog.
B2B MARKETING INSIDER | TUESDAY, JULY 6, 2010
[Twitter, URL] How Social Media Drives Better Email Results
recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 7, 2012
[Twitter, URL] A Tale of Two Transit Ads
In the call to action we have our toll-free number and email and, interestingly, no URL. Follow me on Twitter @bizmkter. What the heck is happening to transit advertising? used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Uh oh. Forgot about commuter trains.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Twitter, URL] Excuse Me, There's a Digital Hair in My Print Media Soup
We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. Why, then, are there no: URLs pointing to their social media accounts. 2) Live Twitter Feed Streaming in Your Print Ad. Hokay.
MODERN B2B MARKETING | WEDNESDAY, MAY 4, 2011
[Twitter, URL] How to Manage Successful Webinars: A Checklist
Leverage your existing social networks – and your webinar presenters – to get the word out on Twitter, Facebook, LinkedIn and any other relevant channel. When sharing the registration link, use URL tracking parameters so you can later measure exactly where registrations came from. Webinars can’t be taken lightly.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Twitter, URL] How to Optimize Your B2B Marketing and Sales with Online Video
For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Create a text summary, and use compelling copy and keywords to summarize your subject matter and main points, and include your URL. by Jon Miller Online video is exploding.
CONFLUENT FORMS | TUESDAY, MARCH 26, 2013
[Twitter, URL] Why your business needs to claim its Google Places page
Make sure to keep all of your contact information correct (address, phone numbers, website urls), fill out your hours and description, and above all, make sure you have one or more categories selected! Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. How do you get those +1s?
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Twitter, URL] Increase B2B Traffic and Reach with a LinkedIn Blog
Follow me on Twitter. Each LinkedIn post has its own URL, which means you can share these posts on Twitter, Facebook and any other platforms where your prospects spend their time. And they picked who could participate. And they worked with editors. This doesn’t mean you and I can become part of the Influencer program.
WINDMILL NETWORKING | FRIDAY, AUGUST 24, 2012
[Twitter, URL] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
The site was up, but the next day all of a sudden the only thing they saw on their site when they entered in the URL was a social sharing icon. What’s wrong with my website? Too many WordPress plug-ins? Just as an iPhone is nothing without the apps but a phone, WordPress is nothing without its plug-ins. UPDATE your plug-ins!!!
B2B MARKETING INSIDER | TUESDAY, OCTOBER 4, 2011
[Twitter, URL] Why SEO Is The Key To Successful Marketing
Last but certainly not least, in order to master the art of search engine marketing, you need to understand SEO concepts like tagging, url composition and anchor text. would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Everyone uses a search engine!
WINDMILL NETWORKING | WEDNESDAY, JANUARY 25, 2012
[Twitter, URL] Social Capital Byte: Institutionalizing Parity in B2B Relationships
This includes garnering feedback and letting the self-identified “community” know what the organization has to offer, including short-term campaigns and promotions—often highlighting how people have taken advantage of the offers or championed the company’s efforts (on Twitter and Facebook or in endorsement blog posts, etc.),
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Twitter, URL] Answered: 10 Questions About Website Redesign
Don’t forget that you can use various social media channels like SlideShare and YouTube —not only Twitter and Facebook—to drive people to your blog. That way we keep the URL live, build SEO authority for a specific topic, keep capturing leads and offer our viewers valuable resources. Where should your blog live?
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Twitter, URL] How Social Media Capitalism Will Affect Your Future Marketing Strategy
Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. In the early days of Facebook and Twitter, there were no monetization methods in place.
WEBBIQUITY | SUNDAY, MAY 30, 2010
[Twitter, URL] What’s So Funny About Social Media and Online Marketing?
The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys..
HUBSPOT | TUESDAY, AUGUST 27, 2013
[Twitter, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
And the nature of LinkedIn allows more formal conversations and interactions to happen, compared to the informal/friendly nature of Facebook and the character limitations of Twitter. 'Ready to give your university''s social presence a boost? You''re in luck! Last week, the professional social network LinkedIn announced University Pages.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Twitter, URL] 101 Signs You're an Inbound Marketer
Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. You have a favorite URL shortener. You have multiple monitors to monitor Twitter and Facebook as you work.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Twitter, URL] B2B marketers are stumbling in the dark
new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset. Theres a never-ending dialogue about the difference between B2B and B2C marketing.
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Twitter, URL] 8 Universal Traits of a Winning Social Presence
But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices. Take a look at how may Twitter accounts Verizon has, for example. All of the above?
SYNECORE | WEDNESDAY, DECEMBER 12, 2012
[Twitter, URL] Case Study: Using Integrated Digital Marketing to Sell Old Books
In terms of SEO, when I typed in “Strand” in my Google Chrome URL, the bookstore site came up first in page rank. The site also contains social share buttons linking to solid presences on Facebook and Twitter. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. Nice touch.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Twitter, URL] 11 Digital Tactics to Amplify Your Next Fundraising Event
Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. After someone registers for your event, encourage them to share that they are participating on Twitter and Facebook. 'Fall fundraising event season is here! Amplify before your event. And it works!
TRADESMEN INSIGHTS | TUESDAY, JANUARY 8, 2013
[Twitter, URL] Tips on Getting the Most out of SlideShare
Did you add your firm’s name, URL and contact info at the bottom of each page of your handouts? Did you create links between SlideShare and social media sites like LinkedIn and Twitter? SlideShare is gaining traction more and more and it’s not just for slides. recently read an article by Roger C.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 13, 2011
[Twitter, URL] Content is King: 10 Tips on Effective Writing
It helps not only for search but will also help drive ‘targeted traffic’ as your posts are repurposed through Twitter. With only 140 characters that you can use for Twitter, that’s not much more than your title and a shortened URL. Content is king as I’ve learned from mentor Michael Gass. Key words in every post titles.
WINDMILL NETWORKING | FRIDAY, APRIL 13, 2012
[Twitter, URL] What’s in a domain? Establishing your social business brand
Her brand is permeated by her no-BS style, artfully reinforced by the blunt admonition of her Twitter tagline : ( I keep companies from looking like assholes online.) The business URL armentdietrich.com is the name of the company. Sames goes for Twitter handles. Businesses come and go. OK, that makes sense. Join the club.
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Twitter, URL] How to Fix 4 Toxic Marketing Problems With Analytics
Fix It: Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Marketing is hard. I'll just swag it.
HUBSPOT | THURSDAY, AUGUST 9, 2012
[Twitter, URL] Answers To Your Top 9 Questions About Using LinkedIn Ads
We had an abundance of fantastic LinkedIn marketing questions come in through the #MasterLinkedIn hashtag on Twitter, the Inbound Marketers LinkedIn Group , and the webinar chat page. If the goal of your ad is to build brand awareness, you should create a LinkedIn Company Page and drive your ad traffic to your page URL.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
[Twitter, URL] Top 37 B2B Marketing Posts and Hot Topics August 2010
20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. Here are five ways to approach B2B Twitter engagement: 1. How did Twitter get those vital initial users? Find her on Twitter and LinkedIn.
BLUE FOCUS MARKETING | WEDNESDAY, JULY 17, 2013
[Twitter, URL] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
Share The Social Employee with your communities on Twitter, Google+, and LinkedIn. Follow @ SocialEmployee on Twitter! URL: https://www.youtube.com/watch?v=ZK7EXj4lDkA. 'Branding from the Inside Out! Join the Revolution Now! JOIN THE SOCIAL EMPLOYEE REVOLUTION! Review The Social Employee on Amazon or Goodreads.
WINDMILL NETWORKING | WEDNESDAY, MARCH 7, 2012
[Twitter, URL] My Dirty Little Social Media Secret? Content Hoarding Tools.
Most important, it supports my preferred Twitter habit of cherry picking sound bites from posts, rather than the standard routine of tweeting headlines. Suggestion to writers: include easy-to-locate Twitter handles with every post; don’t make me work so hard to credit you in addition to the person who shared your work. am a hoarder.
PUZZLE MARKETER | TUESDAY, AUGUST 14, 2012
[Twitter, URL] 3 Website Metrics to Watch Daily
Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. Even better, link back to specific pages and deeper URLs. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Well yes, but not necessarily every day.
HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
[Twitter, URL] The Content Creator's Master List of Commonly Troublesome Words
Twitter: Uppercase. URL: All capitals. Plural: URLs. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, "Do I capitalize this?
MUTT GROUP | THURSDAY, FEBRUARY 24, 2011
[Twitter, URL] Measuring Customer Engagement
Of course we all know that there are some marketers out there who believe that the more Facebook fans or Twitter followers a company has, the more engaged their customers are likely to be. To gauge these metrics accurately, it’s crucial that Web analytics are able to track interactions at a level deeper than the URL. drive a Toyota.
SAZBEAN | FRIDAY, JULY 1, 2011
[Twitter, URL] Digging in the Cache – Rick Rolling
With the rise of URL shorteners which can easily hide the address of the linked page, sending people to a site that they don’t expect is fairly easy. Here’s an example: There’s this awesome new video that shows you how to make $10k in just 30 days with Twitter: [link]. So, were you ever rickrolled? News & Notes
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Twitter, URL] Inbound Marketing Alone May Not Be Enough for Industrial Companies
Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Add Personalized URLs (PURLs) to drive people to specific landing pages. Inbound marketing with content has been getting all the attention lately. an Outlet Size of 3?,
HUBSPOT | MONDAY, MAY 21, 2012
[Twitter, URL] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
We've published a helpful guide to make creating the buttons for social sharing on social sites like Facebook, LinkedIn, and Twitter less painful, so be sure to check it out. Raise your hand if you've ever sent out a marketing email , only to realize after clicking 'send' that your email's main call-to-action contained a broken link.
HUBSPOT | MONDAY, OCTOBER 10, 2011
[Twitter, URL] 5 Key Metrics to Measure Success of Paid Search Campaigns
She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. The CTR of the display URLs in the ad group. This is a guest post written by Elisa Gabbert. Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. 1: Quality Score.
READYPULSE | MONDAY, JUNE 17, 2013
[Twitter, URL] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. ReadyPulse allows you to customize the web page URL you want your participants to visit after joining the Instagram promotion. Highlights. Match photos with products to enable shopping. Traffic.
HUBSPOT | TUESDAY, AUGUST 17, 2010
[Twitter, URL] 11 Simple Ways B2B Companies Can Be More Social Today
This means you need a small, square-shaped icon that can be used on social network profiles such as Facebook and Twitter. Head over to Twitter , Facebook , YouTube , etc. Use Twitter Search , Alerts Grader and Boardreader to monitor search terms relating to your industry and business. and create your accounts today. account.
BUSINESS GROWTH DEVELOPMENT | FRIDAY, JANUARY 13, 2012
[Twitter, URL] The Reasons Why Social Media Will Boost Your Sales In 2012
On pages like Facebook, Twitter, and Google+, businesses can make posts and then view customer comments and questions. For businesses that use Twitter as a social media tool, links to infographics are a great way to share your products and ideas with customers in a small URL. Quantifiable Marketing Techniques. Marketing
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 13, 2011
[Twitter, URL] Is it Still a Revolution if it Comes with Instructions?
URL so you can see how many times a link has been clicked. get that they are pretty and that we can change the URLs, but let’s face it, the apps are hard to find and tags of any kind are unpredictable beasts that depend on steady hands, clean lenses, decent wireless connections and a bunch of patience to deliver any value.
WINDMILL NETWORKING | MONDAY, DECEMBER 17, 2012
[Twitter, URL] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
In contrast, the center of gravity for content marketing is a brand website — whether it be a branded URL like AmericanExpress.com or a microsite for a brand’s specific product, like Amex’s Open Forum. What to look for in content marketing in 2013. Is it about marketing your content, or using content in support of any type of marketing?
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Twitter, URL] How to Add HTML Embed Codes to Your Website [Quick Tip]
Twitter. Note: You can embed any post, profile, or board from this page if you have the URL of the object you''d like to embed. Twitter. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? don''t know how to code at all! 1) Generate the embed code. Facebook.
WRITING ON THE WEB | FRIDAY, JULY 9, 2010
[Twitter, URL] Online Reputation? 4 Tips
Get URLs for your site before somebody else does so with the poor intentions. It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. Twitter: the little bird that grew up strong. Be a watchdog.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 31, 2013
[Twitter, URL] Primary Research Reports That Build Brand Authority: 4 Great Examples
The CMI blog post promoting it has over 1,500 social shares, including 1,000+ from Twitter, 499 from LinkedIn and 199 from Facebook. 'Marketers are continually searching for creative ways to reach their customers and earn their trust. This elevates the authority of your brand and distinguishes you from the competition. percent. percent.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Twitter, URL] 15 Blog KPIs You Should Already Be Tracking
direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. You might find that content that performs well on Twitter, for instance, does very poorly in a social network like LinkedIn. Analytics, my friends. Analytics.
VIDYARD | WEDNESDAY, MARCH 5, 2014
[Twitter, URL] Distribution Checklist: Where to Share Your Videos for Maximum Reach
After uploading your slides, in the ‘My Uploads’ section, beside the SlideShare you’d like to change, click ‘Edit > Add Video” Enter the URL of your YouTube video, select which slide you’d like it to appear after and you’re set. First off – don’t stress, we’ve all done it. YouTube.
DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 3, 2011
[Twitter, URL] Why Google Reader Should Be Your New BFF
When I read something that I think my Twitter following might find of interest, I post a quick summary and a link to the post or article. Hootsuite is a great tool for this type of work as it allows you to post to each platform you're using -- i.e. Twitter, Facebook, LinkedIn, etc. Tweet June, 2011. Published by Dianna Huff. Welcome!
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 22, 2012
[Twitter, URL] 5 B2B Social Media Questions to Ask about LinkedIn Answers
Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. How Do I Ask a Question? How Do I Answer a Question?
HUBSPOT | WEDNESDAY, JUNE 1, 2011
[Twitter, URL] How to Create a Winning Contest with Social Media
To generate some pre-contest buzz, the museum started conversations on Twitter (using hashtag #MATM) and inspired bloggers and mainstream media channels to cover this unique experiment; BoingBoing, Mediabistro, PBS, The Huffington Post, ChicagoNow, and other mainstream outlets and local blogs wrote about the contest ( see example ).
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
[Twitter, URL] Top 56 B2B Marketing Posts October 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? Twitter (141).
HUBSPOT | WEDNESDAY, SEPTEMBER 21, 2011
[Twitter, URL] 4 Simple Ways to Optimize Your Website for Local Search
First, try to include your city or regional keywords in: Your URL. Use Social Media: Twitter , Facebook , and LinkedIn communities will help you network and find like minded people who would be willing to link to your site. For more tips on how to leverage local SEO, download the free ebook here. Standard SEO practices apply here.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Twitter, URL] How to Leverage LinkedIn for Lead Generation and Recruitment
'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. your URL here]). LinkedIn for Recruiting. license.
WINDMILL NETWORKING | MONDAY, AUGUST 20, 2012
[Twitter, URL] Hospitality Industry Social Media: “Get Social” Pages are Perfect
For example, Mirage Hotel & Casino in Las Vegas has a “ socialize ” page, which lists the URLs of their social media. The Mesa Convention and Visitors Bureau in Arizona does a great job with their “ Get Social ” page, where they list the Twitter accounts associated with the numerous facets of the city.
B2B IDEAS @ WORK | MONDAY, FEBRUARY 27, 2012
[Twitter, URL] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
Here are 9 tips to improve B2B website home page for improved lead generation: The Page title: The page title is the text that appears in the blue bar above a website’s URL in a browser. blog or Twitter feed work well here. Visitors can then access an offer by providing contact information on a landing page.
MARKETRI | THURSDAY, FEBRUARY 21, 2013
[Twitter, URL] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
As you’re creating your Pinterest profile, you’ll have the option to enter your website URL. Connect your profile with Twitter and Facebook. If your firm is also active on Twitter and Facebook, you may connect these profiles directly to Pinterest under the “Account Settings” page for your profile.
HUBSPOT | MONDAY, OCTOBER 8, 2012
[Twitter, URL] How to Painlessly Transition Your Company to Inbound Marketing
Use it in quotes, to start Twitter chats, when citing stats. This could be through a QR code like Gucci did below, or by simply including a URL. Generate reports that show you the number of times your hashtags were mentioned on Twitter. Of course not. Even if it was true. Note: it's not.). here's what to do. But be strategic.
SAVVY B2B MARKETING | MONDAY, MARCH 8, 2010
[Twitter, URL] A Platform for Syndicating B2B Content to Partners
For example, say a vendor delivers a mailing that the reseller sends out with a URL to the reseller's site, and the recipient clicks the link in the mailing and ends up purchasing a product on the reseller's Web site – we can track that process from beginning to end. You can follow her on Twitter or read more of her posts on Savvy B2B
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Twitter, URL] 24 More of the Best Facebook Guides, Stats and Rants of 2012
” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
INBOUND SALES NETWORK | THURSDAY, MARCH 3, 2011
[Twitter, URL] Is Your Social Media Strategy a Field of Dreams?
Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Twitter. Step 1.
WEBBIQUITY | WEDNESDAY, JANUARY 26, 2011
[Twitter, URL] Best SEO Guides, Tips and Resources of 2010
Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. 93% of these decision makers use search to begin the buying process.
WINDMILL NETWORKING | MONDAY, DECEMBER 13, 2010
[Twitter, URL] 15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011
The ability to choose which ReTweet button you want: Twitter, TweetMeme, or Topsy. Choose whichever URL shortener you want to use. This handy little widget allows you to easily place social media icons on your sidebar which link to your social media properties by simply inputting the URLs of each of your profiles. DiggDigg.
HUBSPOT | TUESDAY, MAY 21, 2013
[Twitter, URL] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Then the anger sets in. Not cool. what’s next?
WEBMARKETCENTRAL | TUESDAY, NOVEMBER 10, 2009
[Twitter, URL] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
This includes the capability to use multiple destination URLs, track all activity including mouseovers, and exercise greater creativity in producing ads. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
HUBSPOT | TUESDAY, JULY 31, 2012
[Twitter, URL] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. If you think that the message you're trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. Pause for a moment to think. Are you really making the most of your Google+ presence?
HUBSPOT | MONDAY, MAY 3, 2010
[Twitter, URL] How to Use a Blog to Increase Organic Traffic
2) Optimize your post around your keyword (Page Title, URL, H1) The most important places to included keywords on any page of your site is in the page title, the URL and the H1 tag. Depending on your blogging software there could be different ways of editing your page title, URL and H1. The answer, write about your keywords.
B2B MARKETING INSIDER | THURSDAY, JUNE 3, 2010
[Twitter, URL] 6 Content Marketing Tips That Drives Leads
Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size.
HUBSPOT | WEDNESDAY, DECEMBER 12, 2012
[Twitter, URL] 8 of Our Absolute Favorite 2012 Holiday Campaigns
First, please notice that they've created a memorable and trackable URL for this campaign, norton.com/turkey, that redirects to a page about online backup. It's that time of year again! The malls are packed. Discounts are everywhere. People are looking for opportunities to volunteer or donate to charity. And glitter. The game? prizes!
WEBBIQUITY | TUESDAY, MAY 14, 2013
[Twitter, URL] 30 Awesome Blogging Guides, Tips and Resources
And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
MODERN B2B MARKETING | TUESDAY, NOVEMBER 20, 2012
[Twitter, URL] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter. Follow her on Twitter. URL structure, meta-tagging, etc.–play In this part we get the views from 5 experts in the US. Our Experts. He is currently the V.P. of Digital Strategy at W.L.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Twitter, URL] Pin to Win: Social Sharing on Pinterest Trumps Email
This is especially true for B2C brands and companies with an e-commerce function, given that images appearing on a company’s boards can be linked to external URLs (for example, if a user clicks on an image, he or she can be brought to the company’s ecommerce site checkout page). Most of that growth was driven by women, who account for 56.76
WRITESPARK | TUESDAY, OCTOBER 28, 2008
[Twitter, URL] When the Draft has "Problems"
TrackBack URL for this entry: [link]. Twitter Updates. follow me on Twitter. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. TrackBack.
WEBBIQUITY | TUESDAY, JUNE 8, 2010
[Twitter, URL] Social Media: Making Friends for Fun & Profit
Twitter. 1. Think carefully about your Twitter name. Use a URL shortener like bit.ly We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Guest post by Kim Albee. Should you participate? What avenues will be most fruitful? or su.pr
HUBSPOT | WEDNESDAY, JANUARY 23, 2013
[Twitter, URL] Link-Building Best Practices for Targeting a UK Audience
Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. On-Page vs. Off-Page SEO. Here’s why.
WEBBIQUITY | WEDNESDAY, JANUARY 19, 2011
[Twitter, URL] Best Web Presence Optimization Guides and Tips of 2010
Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!) of the past year. Digg this!