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  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Twitter, URL] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. See how that works? ;-). Maybe. SEO Tools.
  • BUZZSUMO  |  MONDAY, DECEMBER 7, 2015
    [Twitter, URL] 5 Steps to Scrutinising Your Competitors’ Content
    Things to look out for include whether your competitors are using internal linking, length of content, related keywords and how SEO friendly their URLs are. Since it’s not purely about how shareable content is, you can also use Majestic to input the URL of the content piece you’re focusing on and reveal which sites are linking to it.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Twitter, URL] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. How Do I Ask a Question? How Do I Answer a Question?
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Twitter, URL] 6 Basic Reports Every Marketer Should Know How to Run
    You''ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. This report shows the different URLs that contributed to lead conversions ranking in order of importance.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 28, 2008
    [Twitter, URL] Improved Email Click-Through Tracking Using Query Strings
    Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " All you need to do is add a query string and a query string value to the URL and you can track multiple instances of a URL that go to the same page.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Twitter, URL] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. A Twitter chat is a virtual event where people gather to discuss a common topic. For example, Google and Twitter partnered on a campaign about Small Business Saturday. Will you both promote the same hashtag on Twitter? Co-Marketing.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Twitter, URL] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . Show search results for a specific website in Google Search by typing “site:” before the URL, followed by your search term. You marketers aren’t just busy people – you’re jugglers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter, URL] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    To summarize: Include the question in the URL, title, and appropriate SEO tags. Drop a comment below or let’s get a Google answer box conversation started on Twitter ! “Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Be Patient.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Twitter, URL] Five Facebook Tips for Small Businesses
    Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. Tip #5: Measure.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter, URL] 12 Marketing-Takeways from the B2B Marketing Manifesto
    Should you use Auto Direct Messages in Twitter? Create trackable tagged URL’s. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Don’t try to be all things to all people.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Twitter, URL] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    If you have a company Twitter presence, chances are you've needed to shorten a link or two. Including links in your tweets is critical for driving traffic (and leads) from Twitter to your website, but with that pesky 140-character limit holding you back, your lengthy URLs will always need some slimming down. Danny and Sandy.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Twitter, URL] The Marketer's Guide to Pinterest SEO
    Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Hashtags are no longer just for Twitter. Optimization! 1) Choose an Optimized Company Username. If your full company name fits -- fantastic!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Twitter, URL] What Does a Content Marketer Do? Answered by a Content Marketer
    Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! This question immediately makes me think of this image: ( Image Credit ). Researching. Creating.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Twitter, URL] Your Master List of Low-Hanging Marketing Fruit
    3) Embed Twitter Testimonials on Your Reviews Page: Reviews are even more impactful when it's obvious that they're real. Use Twitter's new embeddable tweets feature to add positive testimonial tweets to your website's reviews/testimonials page. Unless of course, you're Hawaiian or Arizonan.). Try sending more traffic to landing pages
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Twitter, URL] A Marketer's Guide to Quora
    Quora has a follow feature, which many of us who have used Twitter , should be familiar with. When first signing up for Quora, users are able to follow their connections from Facebook and Twitter, to start with people and questions to follow from the beginning. Getting Started With Quora. What Is Different About Quora?
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Twitter, URL] Pinterest Crash Course: Get Up and Running In One Day
    Pinterest is now more popular than Twitter, according to Pew Research. Think a bit about the URL you’ll use for your Pinterest account. Bonus: Use Google Analytics’ URL builder to add custom campaign parameters to your URLs. Still holding out on Pinterest? It may be time to reconsider. Your timing is good, too. Media.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Twitter, URL] The 39 Social Media Tools I’ll Use Today
    Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Twitter, URL] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    and) all major search engines take data feeds from Twitter and Facebook,” Lee Odden provides two tactical approaches (nicely illustrated with diagrams) for incorporating social media efforts into SEO processes. How to keep up? by providing a phone number, physical address and email address). This is one outstanding checklist. And more.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Twitter, URL] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. newsletter, twitter, adwords, etc.). hl=en&url= [link]. How to Warm Up an IP Address.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter, URL] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. your URL here]). LinkedIn for Recruiting. license.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 17, 2010
    [Twitter, URL] 4 Ways B2B Companies Can Translate Tweets
    Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. This web-based tool is designed around scheduling your Twitter updates, but it also has Google Translate services embedded into it.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Twitter, URL] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Then the anger sets in. Not cool. what’s next?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Twitter, URL] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. There are a lot of things I used to buy in person that I now buy online. And I'm not alone. If you plan to take payments on your website, then be sure you're checking everything off from the list below.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Twitter, URL] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    However, with responsive design a separate domain is not required, so all web traffic is directed to a single URL, increasing traffic and avoiding a mobile site redirect altogether. On Twitter or Facebook? Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Twitter, URL] 9 Unique Ways to Generate Leads With QR Codes
    2) Create Your QR Code: Once you’ve created your landing page, copy the URL into a QR code generator. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Twitter, URL] Useful Google Analytics: Goals and Attribution Models
    • Types of traffic: direct traffic (people who type in your URL), search engine traffic, paid traffic, or referring websites. For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Then you can make changes as needed. You can even create a custom model.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Twitter, URL] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Twitter, URL] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Twitter, URL] 9 Lead Generation Mistakes Marketers Need to Stop Making
    On Twitter, your lead gen tweets should contain a value proposition, a short URL linking to the landing page with a form, and an image to ensure the post stands out. Twitter also offers lead generation cards that can help you generate qualified leads at a lower cost than most of the other major ad platforms. How to Fix It.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter, URL] Social Media Writing: How to Write for Engagement on Facebook
    In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Unlike Twitter, Facebook has a much longer character post limit – it went from 500 to 50000 within the last year. Intel enhances their shared links with a short statement of two sentences, plus a URL.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Twitter, URL] Best Web Presence Optimization Guides and Tips of 2010
    Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!) of the past year. Digg this!
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Twitter, URL] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. For example, Twitter includes Gotham in three different weights -- light, book, and medium. When it comes to your website pages, size matters. JSMin.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Twitter, URL] How to Measure Success in Inbound Marketing
    Direct traffic is from people who have typed your URL into their browser. So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Start with these questions. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.
  • BIZNOLOGY  |  MONDAY, OCTOBER 11, 2010
    [Twitter, URL] Unskewing the Web: Curators as filters
    You can go fancy and rely on a Content Management System, or just open a Twitter account and go crazy, 140 characters at a time. Even Twitter and Facebook have recently made efforts to add a layer of translation, rendering links to photos and videos to more attractive thumbnails or embedded players. Image by prettyflower via Flickr.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter, URL] 4 Ways to Reach Your Target Audience Using Social
    And we are constantly testing – everything from messaging to hashtags and time of day to which URL shortener works best. Are they highly engaged on Twitter? Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. Think I’m joking? We geek out on this kind of stuff.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Twitter, URL] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    For example, add a company logo or a prospect’s Twitter handle to a mailer. Use digital channels to measure direct mail’s performance – drive the user to a personalized URL and track the time from delivery to on-page engagement, the shorter the gap the better the direct mail resonated. The Reality of Real Stuff Marketing.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Twitter, URL] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    For example, if you have a search query with a low click-through rate (CTR) despite the webpage ranking well for that query, use the Google AdWords Ad Preview and Diagnosis Tool to search Google with the search query and see how your webpage information, such as title, URL, and meta description, appear to mobile users in search results.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Twitter, URL] What It Takes to Optimize Your Brand’s Organic Search Visibility
    The danger of page duplication is simple: if a page on your site can be accessed at more than one URL, then the various URLs will circulate on the web independently and acquire links independently. Scenario: The same page (Page A) exists at three different URLs. When did SEO become so complicated? The On-Page Factors.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Twitter, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Sending an email with the answers to this question can make a pretty powerful email -- plus, you could reply to Jan and the rest of the thread with the URL of your email to help get more subscribers. 5) Frequently Asked Questions on Twitter. You can also look at Twitter to see what questions your leads and customers are asking.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Twitter, URL] An Overview of My Top Content Published Throughout 2015
    Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. How to Write a Kick Ass Twitter Bio. Your first opportunity to convert a casual Twitter user to a follower, before they even have a chance to see your content, is your Bio.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 19, 2011
    [Twitter, URL] Marketing & Sales: Integrating Social Media and Lead Generation
    URL: [link]. Follow Paul on Twitter @nusparkmktg. This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Twitter, URL] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. You’ll also get a URL to the quiz, so you can promote it on other social channels and your website. Host a Facebook giveaway. Everyone loves a freebie. Tool to use: Rafflecopter.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter, URL] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Add a #hashtag and use a shortened URL to save on character count. Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. Adam T. Between 0.5
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Twitter, URL] A Small Biz Guide to Digital Marketing Acronyms
    RT: Retweet is a re-post or forwarded message on Twitter by another user. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. URL: Uniform Resource Locator is the web address or specific address of information found on the Internet.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Twitter, URL] Don’t Be a Data Creep: Use Data to Add Value
    You’ll decrease the number of fields they have to complete, and as a bonus, you’ll collect data such as Twitter handles, Facebook URLs, or LinkedIn profiles. Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter, URL] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. After all, when potential clients leave your seminar they will Google you or type in your URL. Ok, so you did it. So now what? Of course the answer is simple, right?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Twitter, URL] The 26 Best WordPress Plugins
    A plugin that can help increase blog traffic from Twitter by making it easy for readers to tweet a predefined quote, takeaway, catchy phrase, smart idea, or statistic from your post. You can integrate with URL shorteners such as TinyURL and Bitly. You customize the RSS, Twitter and Google Alert Sources you want to use. grow}.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Twitter, URL] Link-Building Best Practices for Targeting a UK Audience
    Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. On-Page vs. Off-Page SEO. Here’s why.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Twitter, URL] Social Media Event Marketing – 6 Things to Do Before Your Event
    1) Create and promote a hashtag In the world of event marketing, utilizing the power of Twitter hashtags in coordination with an event is almost a no-brainer for many in 2012. Hashtags are not only important for social media engagement regarding around your event – they also become search engine indicators that go beyond Twitter.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Twitter, URL] 11 tips and tools to jump-start your SEO
    The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. So what are you waiting for?
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Twitter, URL] Spend Less Time on Email: 19 Gmail Hacks, Shortcuts & Add-ons
    ui=html ” to the end of the Gmail URL, you will load Gmail in basic mode, stripping the javascript coding. Smartr integrates with Facebook and Twitter to provide you a remarkably detailed address book. According to a report by McKinsey Global Institute , workers spend 28% of the work week reading and responding to emails.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Twitter, URL] The Ultimate Guide to Optimized Social Media Updates
    Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. For example, you'll find that you can get away with posting more on Twitter than on Facebook, given the shorter lifespan of a tweet compared to a Facebook post. We'll start with Twitter.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter, URL] How to Balance Website User Experience and SEO
    Instead, use your title tags, headers, image alt tags and URLs to target specific keywords, then reuse the keyword a few times in the text where it makes sense. Join us on LinkedIn and Twitter for more marketing tips and strategies. You’ve probably heard it time and time again: don’t build your website for search engines.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    You can run contests on pretty much any social media platform, including Facebook, Twitter, Pinterest, and Instagram, and they can be as simple as you''d like: Or as complicated as you''d like: Learn everything you need to know about running a successful social media contest here. . What does being in a "content rut" mean to you? 4) Courses.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Twitter, URL] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Twitter, URL] Broadening Your Social Strategy to Attract More Students
    Twitter is for conversation. Maybe you start a regularly scheduled Twitter chat so prospects have a chance to talk with a live person from your school. Tracking URLs tell you what content piece of content brought a visitor to your site and the social media site where she found your link. It Always Starts with Your Personas.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    The HP image has a URL as part of it. It would be nice if there were some visual reference to this showcase page, although this gentleman does appear on their Twitter background. This image appears on both Twitter and Facebook, so this page is branded consistently with Dynamics’ other social channels.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Twitter, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    You''re getting followers on Twitter, but website traffic has dipped. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Then share each post on Twitter to drive followers to your site. As a marketer, you''re an extremely busy person. I say, GO ALL IN.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Twitter, URL] Answers to 31 Social Media Questions You're Too Shy to Ask
    Answers to Your Twitter Questions. Can I change my Twitter username? Simply go to the 'Account' tab on Twitter, and you'll see a field to change your username. There is not an established industry best practice on this, but let's throw down a definitive answer on whether you should follow someone on Twitter. It depends.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Twitter, URL] 5 Ways to Amp Up Your Mobile Marketing Strategy
    One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter, URL] Budget Change into Your B2B Social Media Plans
    Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. Changes in Twitter. The new layout of Twitter has created a challenge for businesses that use their Twitter background for branding.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Twitter, URL] 30 Awesome Blogging Guides, Tips and Resources
    And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter, URL] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. So what can you do to help move this process along?
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Twitter, URL] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    To include a link in the description, just add a full URL (including [link] in your description. For example, on YouTube, the video included at the top of this post includes a URL pointing back to this post on our blog, on which we've included calls-to-action for conversion. Title & Description. Popularity/Views.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter, URL] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    The space allotted for URLs is precious real estate because it's the only place within Instagram where you can place a clickable link, so use it wisely. This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. Download the complete guide to using Instagram for business and marketing here. A lot.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Twitter, URL] 78 Questions to Ask Before Launching a Blog
    What's hot on twitter that's also relevant to your business? What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks? Will that dialog extend into your other social outposts like twitter and LinkedIn? Congratulations! Got it?
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Twitter, URL] How the HubSpot CMO Screens for Top Marketing Talent
    I also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter, URL] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Your B2B Marketing Plan Doesn’t Need Twitter. Good point. message recall. Or Does It?
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Twitter, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. You can do this in the comments section of your Facebook or blog or through @ reply posts on twitter. Use a simple, short vanity URL. Lead Generation on Twitter.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Twitter, URL] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    To find this file, type in your URL, and append the it with robots.txt, such as inbound.org/robots.txt. Twitter can provide you with high numbers of impressions, but that doesn't always equal clicks. Engagement rate and the click percentage were independent, and most of the engagement was happening on Twitter, not on The Atlantic.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Twitter, URL] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
    Share The Social Employee with your communities on Twitter, Google+, and LinkedIn. Follow @ SocialEmployee on Twitter! URL: https://www.youtube.com/watch?v=ZK7EXj4lDkA. Branding from the Inside Out! Join the Revolution Now! JOIN THE SOCIAL EMPLOYEE REVOLUTION! Review The Social Employee on Amazon or Goodreads.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Twitter, URL] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    You should be using a URL link shortener that lets you track clicks, as well as a web analytics tool that lets you track where traffic came from. You can also encourage them to follow your B2B company on LinkedIn and Twitter and to share what they think their network would find interesting. Review Company Page Description.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter, URL] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. After someone registers for your event, encourage them to share that they are participating on Twitter and Facebook. Fall fundraising event season is here! But first, what type of event are you having?
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 6, 2016
    [Twitter, URL] How, What, and When to Measure 4 Key Areas of Your Instagram Marketing
    Clickthroughs on URLs. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? While Facebook and Twitter will still remain the top social networks used by US companies in 2016, Instagram will see explosive growth. Engagement. Is your post getting likes and comments? Follower Growth.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Twitter, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    Direct traffic is when someone types the URL of your pages directly into the address bar of their browser. The two most popular social networks for B2B firms are LinkedIn and Twitter. But when you only focus on the number of visits you don’t learn how someone finds your site. 1) Pages per Session. Why is this metric important?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Twitter, URL] A Brief History of Search & SEO
    In fact, according to Search Engine Journal, the only noticeable difference was Bing’s tendency to give priority to keywords in URLs, as well as favoring capitalized words and “pages from large sites.”. But it also began to give PageRank to Twitter profiles that were linked to with some frequency. Source: Wayback Machine. The ‘90s.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Twitter, URL] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data. What's worse? 9 Client Marketing Reporting Tools for Agencies.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter, URL] 4 Mistakes Marketers Make With QR Codes
    Making a QR code your Facebook picture, Twitter icon, or posting one on your blog isn't exactly creating a situation for a quick response. For more information about creating tracking URLs, check out the " Marketer’s Guide to Tracking Online Campaigns.". Question: How do we become cool and trendy inbound marketers? Weeks later.).
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [Twitter, URL] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). My Analog B2B Roadmap for Framing the Social Media Conversation.
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [Twitter, URL] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). My Analog B2B Roadmap for Framing the Social Media Conversation. Welcome!
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter, URL] Multi-Touch Attribution, A Full User Debrief
    The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) Multi-touch attribution is a martech function of an advanced attribution solution. U-shaped.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter, URL] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. The keyword is dead. Myth 2.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter, URL] If You Blog And No One Reads It Does It Really Matter?
    Add keywords in the structure of your URL (i.e., When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. If you write a blog post and no one reads it, did you really write it? Writing powerful prose is one thing. Graphics.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Twitter, URL] 6 Great Reasons to Become a Business Exchange User
    It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. First of all, I know what you’re saying: between LinkedIn , Twitter , Facebook , and reading blogs, I am exhausted! 4) Sharing Information on LinkedIn and Twitter is Easy. Thanks!
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Twitter, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    And the nature of LinkedIn allows more formal conversations and interactions to happen, compared to the informal/friendly nature of Facebook and the character limitations of Twitter. Ready to give your university''s social presence a boost? You''re in luck! Last week, the professional social network LinkedIn announced University Pages.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter, URL] The Content Creator's Master List of Commonly Troublesome Words
    Twitter: Uppercase. URL: All capitals. Plural: URLs. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, "Do I capitalize this?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Twitter, URL] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Twitter, URL] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Here''s a gift for the social media strategist who has single-handedly grown your company''s Twitter following from 15 to 500 and beyond. If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. We know.). Without further ado. 1) Tweet a Starbucks Coffee. https://t.co/0X3XIAVK4E.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Twitter, URL] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    Here are 9 tips to improve B2B website home page for improved lead generation: The Page title: The page title is the text that appears in the blue bar above a website’s URL in a browser. A blog or Twitter feed work well here. Visitors can then access an offer by providing contact information on a landing page.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Twitter, URL] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just don’t forget to save the website address (URL) for each resource you cite. To do this, create a new page or blog post with a unique URL that you’ll upload and add the infographic image to. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy.
  • MARKETING ACTION  |  THURSDAY, APRIL 25, 2013
    [Twitter, URL] Hidden Deliverability Dangers In Your Email Marketing Messages
    When we’re investigating delivery issues, there’s one area that’s often overlooked: Domains or URLs within an email. You should also beware of using URL shorteners such as Bit.ly Use URL shorteners only in social media such as Twitter that have message length restrictions; there is no need to use them in email. SURBL.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Twitter, URL] Creating Killer Content with Data: Pubcon Austin 2016
    Unless your post URLs contain categories in them, this can be somewhat tedious but I find it useful as it can show that topics driving the most visibility aren’t always the most frequently written topics. I talk about it in presentations, in blog posts, on Twitter, etc., Why do I love this topic? What Is Killer Content? . BuzzSumo.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter, URL] 10 Helpful Uses of RSS Feeds for Marketing
    Monitor Twitter for mentions of your company and industry-related terms. For Twitter specifically, you should be looking for industry tweets, @replies, and mentions of your business. So, knowing that a channel's username is what appears after the last backslash in the channel's URL (e.g. But it can be so much more to marketers.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 10, 2015
    [Twitter, URL] How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
    It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether. The Internet has irrevocably changed how brands communicate and present themselves. ” Effective Targeting.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter, URL] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter. Follow her on Twitter. URL structure, meta-tagging, etc.–play In this part we get the views from 5 experts in the US. Our Experts. He is currently the V.P. of Digital Strategy at W.L.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Twitter, URL] The 17 Best Photo Editing Tools
    Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. Photos grab our attention. 2 ) PicMonkey.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Twitter, URL] How to Bridge the Gap Between In-Person and Online Lead Generation
    Giving your email or website URL alone may not be enough to get audience members to look you up. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides. We spend the lion''s share of our days online. But what about the power of in-person events? We often use bit.ly
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Twitter, URL] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. If you think that the message you're trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. Pause for a moment to think. Are you really making the most of your Google+ presence?
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Twitter, URL] How B2B Marketers Can Succeed on the 6 Big Social Networks
    So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. Starting to see the potential with Twitter, yet?
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Twitter, URL] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. One of these trends is infinite scrolling. The Pros.
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