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  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Twitter, URL] Five Free Tools for Startups to Measure Impact of Online Videos
    You can track what time a person clicked your url, their location, and date. Follow him on Twitter and Facebook. Video camera in action. Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Vimeo users focus on creating creative shorts.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Twitter, URL] Your Master List of Low-Hanging Marketing Fruit
    Email should be sent from humans, not companies. 3) Embed Twitter Testimonials on Your Reviews Page: Reviews are even more impactful when it's obvious that they're real. Use Twitter's new embeddable tweets feature to add positive testimonial tweets to your website's reviews/testimonials page. Try sending more traffic to landing pages
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Twitter, URL] Answers to 31 Social Media Questions You're Too Shy to Ask
    Answers to Your Twitter Questions. Can I change my Twitter username? Simply go to the 'Account' tab on Twitter, and you'll see a field to change your username. There is not an established industry best practice on this, but let's throw down a definitive answer on whether you should follow someone on Twitter. It depends.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Twitter, URL] Digging in the Cache – Rick Rolling
    With the rise of URL shorteners which can easily hide the address of the linked page, sending people to a site that they don’t expect is fairly easy.  In 2007-2008, it was a fad to trick people into visiting a page with a music video of Rick Astley singing his 1987 song “Never Gonna Give You Up&#. So, were you ever rickrolled?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Twitter, URL] Do you know who is Linking to your Website?
    There are three ways people can come to your site: they type in your URL and get to you, they use the search engines to type in a word or phrase and then find your site from an organic or Paid search listing, or they have visited another site that has a link on it that, when a user clicks on it, takes them to your site. Inbound Links.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter, URL] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. With Social Media Management by Haley Marketing, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Linkedin, Facebook, and Twitter. By
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Twitter, URL] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. For example, Twitter includes Gotham in three different weights -- light, book, and medium. When it comes to your website pages, size matters. JSMin.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Twitter, URL] The 39 Social Media Tools I’ll Use Today
    Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. It’s a good choice for agencies, too.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Twitter, URL] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. That''s theme number three. Emails are delivered through ExactTarget.
  • BUZZSUMO  |  MONDAY, DECEMBER 7, 2015
    [Twitter, URL] 5 Steps to Scrutinising Your Competitors’ Content
    Things to look out for include whether your competitors are using internal linking, length of content, related keywords and how SEO friendly their URLs are. Since it’s not purely about how shareable content is, you can also use Majestic to input the URL of the content piece you’re focusing on and reveal which sites are linking to it.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Twitter, URL] Broadening Your Social Strategy to Attract More Students
    Twitter is for conversation. Maybe you start a regularly scheduled Twitter chat so prospects have a chance to talk with a live person from your school. Tracking URLs tell you what content piece of content brought a visitor to your site and the social media site where she found your link. It Always Starts with Your Personas.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Twitter, URL] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    To include a link in the description, just add a full URL (including [link] in your description. For example, on YouTube, the video included at the top of this post includes a URL pointing back to this post on our blog, on which we've included calls-to-action for conversion. Title & Description. Popularity/Views.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Twitter, URL] Content Curation Grows Up, Original Content Still Key
    Post a comment or leave a trackback: Trackback URL. Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? Heres what they found. Share.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Twitter, URL] Useful Google Analytics: Goals and Attribution Models
    • Types of traffic: direct traffic (people who type in your URL), search engine traffic, paid traffic, or referring websites. For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Then you can make changes as needed. You can even create a custom model.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Twitter, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Sending an email with the answers to this question can make a pretty powerful email -- plus, you could reply to Jan and the rest of the thread with the URL of your email to help get more subscribers. 5) Frequently Asked Questions on Twitter. You can also look at Twitter to see what questions your leads and customers are asking.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Twitter, URL] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers.
  • MARKETING ACTION  |  THURSDAY, APRIL 25, 2013
    [Twitter, URL] Hidden Deliverability Dangers In Your Email Marketing Messages
    When we’re investigating delivery issues, there’s one area that’s often overlooked:  Domains or URLs within an email. You should also beware of using URL shorteners such as Bit.ly in your email. Use URL shorteners only in social media such as Twitter that have message length restrictions; there is no need to use them in email.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Twitter, URL] How to Measure Success in Inbound Marketing
    Direct traffic is from people who have typed your URL into their browser. So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Start with these questions. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Twitter, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. You can do this in the comments section of your Facebook or blog or through @ reply posts on twitter. Use a simple, short vanity URL. Lead Generation on Twitter.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Twitter, URL] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Then the anger sets in. Not cool. what’s next?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Twitter, URL] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. You’ll also get a URL to the quiz, so you can promote it on other social channels and your website. Host a Facebook giveaway. Everyone loves a freebie. Tool to use: Rafflecopter.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Twitter, URL] 5 Ways to Amp Up Your Mobile Marketing Strategy
    One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Twitter, URL] 30 Awesome Blogging Guides, Tips and Resources
    And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter, URL] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Add a #hashtag and use a shortened URL to save on character count. Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. Adam T. Between 0.5
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Twitter, URL] The Ultimate Guide to Optimized Social Media Updates
    Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. For example, you'll find that you can get away with posting more on Twitter than on Facebook, given the shorter lifespan of a tweet compared to a Facebook post. We'll start with Twitter.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter, URL] 10 Helpful Uses of RSS Feeds for Marketing
    Monitor Twitter for mentions of your company and industry-related terms. For Twitter specifically, you should be looking for industry tweets, @replies, and mentions of your business. So, knowing that a channel's username is what appears after the last backslash in the channel's URL (e.g. But it can be so much more to marketers.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Twitter, URL] Five Facebook Tips for Small Businesses
    Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. You can also use free and simple utilities like Bit.ly and Google URL Builder to track the popularity of links you post on Facebook. That’s the herd mentality at work. Tip #3: Keep it simple.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter, URL] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Your B2B Marketing Plan Doesn’t Need Twitter. Good point.  message recall. Or Does It? 5.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Twitter, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    You''re getting followers on Twitter, but website traffic has dipped. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Then share each post on Twitter to drive followers to your site. As a marketer, you''re an extremely busy person. Use them.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Twitter, URL] Link-Building Best Practices for Targeting a UK Audience
    Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. On-Page vs. Off-Page SEO. Here’s why.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Twitter, URL] A Small Biz Guide to Digital Marketing Acronyms
    RT: Retweet is a re-post or forwarded message on Twitter by another user. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. URL: Uniform Resource Locator is the web address or specific address of information found on the Internet.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Twitter, URL] Spend Less Time on Email: 19 Gmail Hacks, Shortcuts & Add-ons
    html ” to the end of the Gmail URL, you will load Gmail in basic mode, stripping the javascript coding. Smartr integrates with Facebook and Twitter to provide you a remarkably detailed address book. According to a report by McKinsey Global Institute , workers spend 28% of the work week reading and responding to emails.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Twitter, URL] Best Web Presence Optimization Guides and Tips of 2010
    Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year. Digg this!
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter, URL] 12 Marketing-Takeways from the B2B Marketing Manifesto
    Should you use Auto Direct Messages in Twitter? Create trackable tagged URL’s. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Don’t try to be all things to all people.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Twitter, URL] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    To find this file, type in your URL, and append the it with robots.txt, such as inbound.org/robots.txt. Twitter can provide you with high numbers of impressions, but that doesn't always equal clicks. Engagement rate and the click percentage were independent, and most of the engagement was happening on Twitter, not on The Atlantic.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter, URL] 4 Mistakes Marketers Make With QR Codes
    Making a QR code your Facebook picture, Twitter icon, or posting one on your blog isn't exactly creating a situation for a quick response. For more information about creating tracking URLs, check out the " Marketer’s Guide to Tracking Online Campaigns.". 3. Question: How do we become cool and trendy inbound marketers?
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Twitter, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    Direct traffic is when someone types the URL of your pages directly into the address bar of their browser. The two most popular social networks for B2B firms are LinkedIn and Twitter. But when you only focus on the number of visits you don’t learn how someone finds your site. Why is this metric important? Anything over 2.00 Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Twitter, URL] 5 Free B2B Marketing Tools
    For example, you could add the note, “We launched an email campaign today,” to a sudden spike in traffic. • URL Builder Tool: Analytics now includes a tool to build custom URLs to track the campaign source (i.e., From one central location, you can keep up with multiple Twitter, Facebook, LinkedIn, MySpace and other social profiles.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter, URL] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    The space allotted for URLs is precious real estate because it's the only place within Instagram where you can place a clickable link, so use it wisely. This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. Download the complete guide to using Instagram for business and marketing here. population.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter, URL] The 9 Worst Ways to Use LinkedIn for Business
    However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. Twitter). 5. Enter the URL. 7. It might seem like overkill to post updates on Facebook, Twitter, AND LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter, URL] If You Blog And No One Reads It Does It Really Matter?
    Add keywords in the structure of your URL (i.e., When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. If you write a blog post and no one reads it, did you really write it? Writing powerful prose is one thing. Graphics.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Twitter, URL] Five Lessons From the Web 2.0 Summit
    and Twitter. For the first time in 20 years, the link and the URL are losing market share,” he said, noting that there is no standardized way to link to the page of a digital book. and Twitter. I had a chance to attend the recent Web 2.0 Here are five key insights I took away. 1. Service had little to do with it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter, URL] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. After someone registers for your event, encourage them to share that they are participating on Twitter and Facebook. Fall fundraising event season is here! But first, what type of event are you having?
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Twitter, URL] How to Use Social Media Intel to Prep for a Sales Call
    Does he/she have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry? If you've already connected with the prospect before the call by another means such as email, consider following them on Twitter or connecting them with on that particular social network. 3. Chime in!
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Twitter, URL] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Twitter, URL] An Overview of My Top Content Published Throughout 2015
    Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. How to Write a Kick Ass Twitter Bio. Your first opportunity to convert a casual Twitter user to a follower, before they even have a chance to see your content, is your Bio.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Twitter, URL] How the HubSpot CMO Screens for Top Marketing Talent
    also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Twitter, URL] What’s in a domain? Establishing your social business brand
    Her brand is permeated by her no-BS style, artfully reinforced by the blunt admonition of her Twitter tagline : ( I keep companies from looking like assholes online.)  The business URL armentdietrich.com is the name of the company. Sames goes for Twitter handles.  Businesses come and go.  For better or worse, people know I’m me.”
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter, URL] 7 Ways to Improve B2B Customer Service with Social Media
    The outbound version of answering those most common questions is to prepare short answers for each platform, for example under 140 characters for Twitter, that includes a link to the blog post that answers the question more fully. Many companies list who is tweeting, or even on-duty, in a Twitter bio. Monitoring Workflow.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Twitter, URL] How Digital Plagiarism Detection of Your Content Protects Your Business
    Copyscape : Like many other sites, Copyscape offers free URL and text checkers, but it also has a paid service called Copysentry, which will monitor your website pages and content on a regular basis and deliver reports. If the information is online, it is easy enough to copy the webpage URL and provide link. But one thing is certain.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    You can run contests on pretty much any social media platform, including Facebook, Twitter, Pinterest, and Instagram, and they can be as simple as you''d like: Or as complicated as you''d like: Learn everything you need to know about running a successful social media contest here. . 4) Courses. What does being in a "content rut" mean to you?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter, URL] The Content Creator's Master List of Commonly Troublesome Words
    Twitter: Uppercase. URL: All capitals. Plural: URLs. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, "Do I capitalize this?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Twitter, URL] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    In contrast, the center of gravity for content marketing is a brand website — whether it be a branded URL like AmericanExpress.com or a microsite for a brand’s specific product, like Amex’s Open Forum. What to look for in content marketing in 2013. And what marketing or social media effort doesn’t employ some form of content?
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Twitter, URL] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Kristina Weis supplies helpful instructions for how to do things like target your posts to specific audiences, create a custom URL for your Facebook page and get into your fans’ “top news.&#. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600  million.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [Twitter, URL] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    Just go to the URL of the video you want to make into an animated gif. Twitter and Tumblr have supported animated gifs for awhile. Images are powerful tools. They can attract and hold attention, or capture and convey an emotion in a way words cannot. Add some movement to your images and they become downright irresistible. It happened.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 11, 2012
    [Twitter, URL] How You Can Find Security in an Insecure Social World
    Even the casual participant in social streams has probably experienced Twitter accounts that have been hacked, which often then send Direct Message (DM) spam with colorful messages or alarming warnings coupled with links that invariably lead to adult content or sites that install malware code on your computer ever-so-quietly in the background. 
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 19, 2011
    [Twitter, URL] Marketing & Sales: Integrating Social Media and Lead Generation
    URL:   [link]. Follow Paul on Twitter @nusparkmktg. This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Twitter, URL] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Twitter, URL] How B2B Marketers Can Succeed on the 6 Big Social Networks
    So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. Yes, you can also generate leads on Twitter.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Twitter, URL] 25 TEDTalk Quotes to Inspire You
    17) Stephen Lawler: We’re so constrained by browsing the Web, remembering URLs, saving favorites. 20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. Have you ever attended live or viewed an online TEDTalk ? It's a brilliant move; who doesn't love a good, insighful quote ? Enjoy! Tweet This!
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [Twitter, URL] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email  Scoop. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). My Analog B2B Roadmap for Framing the Social Media Conversation.
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [Twitter, URL] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). My Analog B2B Roadmap for Framing the Social Media Conversation. Welcome!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Twitter, URL] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
    The technical side of SEO still matters though, including on-site optimization efforts like proper title tagging, URL structure, etc. From there you can explore Twitter, Google+, YouTube, and the list goes on. As we look back on 2014, we can identify a multitude of changes that have taken place. Some subtle trends came into light.
  • MARKETING ACTION  |  WEDNESDAY, MAY 7, 2014
    [Twitter, URL] Lessons for Marketers From the Second Screen Experience
    Still, a way has been paved for an exchange between social sites and telecasts, and there’s ample proof of just what that relationship can yield (see: the selfie at the Oscars that tore Twitter a new one). Tune in to just about any show on television today and you’re sure to see the stamp of social media in some form or another. Tumbler.
  • HUBSPOT  |  FRIDAY, OCTOBER 22, 2010
    [Twitter, URL] 5 Awesome Content Creation Tools You Should Be Using
    bit.ly - Twitter is considered a microblog. What if your URL has more than 140 characters and you want to share it via Twitter? Bit.ly is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. These tools also make your life a lot easier too because of their simplicity.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Twitter, URL] Promoting Your Content: You’ve written great content, now make sure people see it!
    If you’ve reached out to an expert or obtained a quote from someone, make sure you email them (either the URL or the entire post) and encourage them to share it, too. The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. You have a well-crafted blog post that is ready to go. Guess what?
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Twitter, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    And the nature of LinkedIn allows more formal conversations and interactions to happen, compared to the informal/friendly nature of Facebook and the character limitations of Twitter. Ready to give your university''s social presence a boost? You''re in luck! Last week, the professional social network LinkedIn announced University Pages.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Twitter, URL] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Here''s a gift for the social media strategist who has single-handedly grown your company''s Twitter following from 15 to 500 and beyond. If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. We know.). Without further ado. 1) Tweet a Starbucks Coffee. https://t.co/0X3XIAVK4E.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Twitter, URL] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    Here are 9 tips to improve B2B website home page for improved lead generation: The Page title: The page title is the text that appears in the blue bar above a website’s URL in a browser. blog or Twitter feed work well here. Visitors can then access an offer by providing contact information on a landing page.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter, URL] 11 Reasons Your LinkedIn Company Page Sucks
    This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. Up until recently, the value of a LinkedIn Company Page was minimal. Connect with HubSpot
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Twitter, URL] Inside a Social Media News Release
    More importantly is what I circled in red, the “Share This” embed with the easy-to-share-to-Twitter-Facebook-Yahoo!-Etc Well, we were afraid that if we did, bloggers would share on social media and social network and with either their Facebook or Twitter friends and followers instead of posting it on their blogs. The News.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Twitter, URL] Mustache Marketing 101: How to Fundraise for Movember
    With images being posted and shared on Facebook and Twitter, millions of people continue to be exposed to the movement, thus spreading awareness more and more each day. When you sign up, you can generate one with your fundraising page URL so your friends know where to donate. Its purpose? What''s the Secret to Movember''s Success?
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Twitter, URL] Excuse Me, There's a Digital Hair in My Print Media Soup
    We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. Why, then, are there no: URLs pointing to their social media accounts. As inbound marketers, we're really into digital media. Hokay.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Twitter, URL] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. One of these trends is infinite scrolling. SEO Design Daily
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Twitter, URL] How to Bridge the Gap Between In-Person and Online Lead Generation
    Giving your email or website URL alone may not be enough to get audience members to look you up. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides. We spend the lion''s share of our days online. But what about the power of in-person events? We often use bit.ly
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Twitter, URL] 5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations
    To really get your presentation's quotes to stand out, give them their own, dedicated slides, like these ones: Pro Tip: Add hyperlinked "Click to Tweet" buttons to these slides so viewers can easily share your quotes on Twitter. from the pop-up menu, and paste in the URL of the webpage you want to direct viewers to. The Title Slide.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Twitter, URL] How to Leverage Social Media to Grow Your Email List
    How to Convert Twitter Followers. The most direct way is to tweet occasional requests for Twitter followers to join your email list (including a shortened URL that links directly to your email sign-up page). Social networks provide a fantastic platform for sharing content and engaging with customers and prospects.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Twitter, URL] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Snapchat accounts are nothing fancy: no profile picture, no bio, no URL to your website. They were the first brand to use Tinder as part of a 2015 Valentine’s Day campaign, and their "Tweet to Eat" campaign let fans order pizza via Twitter by sending a pizza emoji. are between the ages of 18 and 24, and comScore found that 60% of U.S.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter, URL] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter. Follow her on Twitter. URL structure, meta-tagging, etc.–play In this part we get the views from 5 experts in the US. Our Experts. He is currently the V.P. of Digital Strategy at W.L.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Twitter, URL] A Go-To Guide to Screwing Up Your Landing Pages
    Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. How to Fix It: First, check out what your landing pages look like on mobile devices by heading over to HubSpot''s Device Lab and inputting the URL of your page. Landing Pages
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Twitter, URL] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
    Share The Social Employee with your communities on Twitter, Google+, and LinkedIn. Follow @ SocialEmployee on Twitter! URL:                 https://www.youtube.com/watch?v=ZK7EXj4lDkA. Branding from the Inside Out!   Join the Revolution Now! JOIN THE SOCIAL EMPLOYEE REVOLUTION! Review The Social Employee on Amazon or Goodreads.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Twitter, URL] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. If you think that the message you're trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. Pause for a moment to think. Are you really making the most of your Google+ presence?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 15, 2009
    [Twitter, URL] No patience for the ROI of Social Media discussion
    In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Twitter, URL] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    When picking website tools, make sure that it's easy to change page attributes like the title, the meta description, and the keywords, and that new pages are created with default optimization like keywords in the URL address, and automatic sitemap generation. The post URLs should have good SEO structure and page-level SEO features.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Twitter, URL] 16 Quick Ways to Squeeze More ROI From Your Blog
    Extend your reach beyond just Twitter, and include social sharing buttons for LinkedIn, Google+, Facebook, and any other social media sites on which you participate. Optimize your URL architecture. The structure of your URL should include a slug at the end with the title of your blog post. Insert calls-to-action. Tag your posts.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [Twitter, URL] Technology Naughty Vs. Nice In 2010
    Now Firesheep , a Firefox browser extension, makes it extremely easy for anyone on an open Wi-fi network to take over your Amazon, Facebook and Twitter sessions. No matter how rushed you become, don’t click ‘BUY’ unless you see that “s” at the beginning of a web page’s URL The “s” stands for secured. 50 Ways To Make 2011 Rock 2.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Twitter, URL] Social Media for Finance Marketers: 3 Steps to Getting Started
    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Here are a few tools that will help you with this step. a) Twitonomy (For Twitter). The result? Take notes on what you find good and bad.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 3, 2012
    [Twitter, URL] Top 10 B2B Social Media Posts of 2011
    One way to test this for your posts is to update the content to make it more relevant to today, without changing the URL address or the post title. Top 10 B2B Companies on Twitter (January). 8 B2B Facebook Landing Pages (April). When I was reviewing the most viewed B2B social media posts of 2011 I had two choices.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Twitter, URL] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    Follow and tweet with them on Twitter, and give them a little link love by linking to their content in your own blog articles. As a contributor, you get control over the anchor text and URLs for the keywords you're targeting. In search engine optimization , inbound links are a marketer's most powerful asset. All set? Great! Win-win!
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Twitter, URL] 5 Ways to Promote Your Webinar
    Use different URLs for each channel, so after the event you can track which channels delivered the most (or best) registrants. Set up event pages on sites such as Facebook and LinkedIn, and promote the webinar on Twitter and on your organization’s blog. On Twitter, the two-week warning probably will not be effective.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 10, 2011
    [Twitter, URL] Content Curation Comes to Video: Introducing ShortForm
    Every time I consult with businesses on social media strategy, the theme of content curation always comes up.  I already wrote about why everyone’s content is king on Twitter , because for companies to be considered true resources of information, they need to be sharing content that isn’t always written by themselves. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Twitter, URL] 8 of Our Absolute Favorite 2012 Holiday Campaigns
    First, please notice that they've created a memorable and trackable URL for this campaign, norton.com/turkey, that redirects to a page about online backup. It's that time of year again! The malls are packed. Discounts are everywhere. People are looking for opportunities to volunteer or donate to charity. And glitter. The game? prizes!
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Twitter, URL] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page. Facebook is an extraordinary phenomenon. It’s inspired a movie. Facebook Advertising.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Twitter, URL] 15 Blog KPIs You Should Already Be Tracking
    direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. You might find that content that performs well on Twitter, for instance, does very poorly in a social network like LinkedIn. Analytics, my friends. Analytics.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Twitter, URL] Digital Marketing Glossary, Part 3
    Social media : Internet-based applications that allow the creation and exchange of user-generated content, such as Twitter, Facebook, Instagram, Google+, etc. Tracking code :  Information typically included in a URL (or on a web page or in an email) that allows you to track something. are all paid media. See Marketing-Qualified Lead.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Twitter, URL] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    Social Media: Visits from social media sites including Facebook, Twitter, LinkedIn, etc. Other Campaigns: Visits from people who came from a unique tracking URL. This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. But there are so many different metrics you can track. analytics
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Twitter, URL] The Marketer's Go-To Guide for Creating Data-Based Content
    It crawls a site and shows how many social shares each URL has gotten. For a great example of data-based content using APIs, check out this piece from the Guardian , which uses data from Twitter to show how rumors spread on the platform. We inbound marketers are a unique bunch. well, the internet. Why yes, they can. photos.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Twitter, URL] 101 Signs You're an Inbound Marketer
    Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. When Twitter goes down, you feel lost. You follow more internet marketing celebrities on Twitter than mainstream pop celebrities. You have a favorite URL shortener. You have multiple monitors to monitor Twitter and Facebook as you work.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter, URL] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. The keyword is dead. Myth 2.
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 28, 2009
    [Twitter, URL] Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity
    Twitter Deivers A PR Gem       Email Scoop. Twitter: Who Owns What, the Social Brand Index/Twitter. Twitter Tools (NEW) for Businesses :   A keyword tracking tool plus a best practices manual. Provides the Twitter user with a visualization of who you follow and their inter-relationships.  The Collection. 30 Web2.0
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