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  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Twitter, URL] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Twitter, URL] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. There are a lot of things I used to buy in person that I now buy online. And I'm not alone. If you plan to take payments on your website, then be sure you're checking everything off from the list below.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Twitter, URL] 9 Unique Ways to Generate Leads With QR Codes
    Most people don’t have the patience to fill out lengthy forms from a smartphone. 2) Create Your QR Code: Once you’ve created your landing page, copy the URL into a QR code generator. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. Good luck!
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter, URL] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. your URL here]). LinkedIn for Recruiting. license.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Twitter, URL] Best Web Presence Optimization Guides and Tips of 2010
    Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year. Digg this!
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Twitter, URL] An Overview of My Top Content Published Throughout 2015
    Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. How to Write a Kick Ass Twitter Bio. Your first opportunity to convert a casual Twitter user to a follower, before they even have a chance to see your content, is your Bio.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Twitter, URL] Useful Google Analytics: Goals and Attribution Models
    • Types of traffic: direct traffic (people who type in your URL), search engine traffic, paid traffic, or referring websites. For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Then you can make changes as needed. You can even create a custom model.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Twitter, URL] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. What targeted demographic does Business Exchange appeal to? Thanks!
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Twitter, URL] 9 Lead Generation Mistakes Marketers Need to Stop Making
    On Twitter, your lead gen tweets should contain a value proposition, a short URL linking to the landing page with a form, and an image to ensure the post stands out. Twitter also offers lead generation cards that can help you generate qualified leads at a lower cost than most of the other major ad platforms. How to Fix It.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Twitter, URL] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    However, with responsive design a separate domain is not required, so all web traffic is directed to a single URL, increasing traffic and avoiding a mobile site redirect altogether. On Twitter or Facebook? Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Twitter, URL] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. For example, Twitter includes Gotham in three different weights -- light, book, and medium. When it comes to your website pages, size matters. JSMin.
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Twitter, URL] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Be sure to get a full page (or at least a picture of all the content that has been stolen) and the site URL so others could potentially find the website if needed at a later date. Then the anger sets in. Not cool. what’s next?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Twitter, URL] How to Measure Success in Inbound Marketing
    Direct traffic is from people who have typed your URL into their browser. So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Start with these questions. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Twitter, URL] Broadening Your Social Strategy to Attract More Students
    Twitter is for conversation. Maybe you start a regularly scheduled Twitter chat so prospects have a chance to talk with a live person from your school. Tracking URLs tell you what content piece of content brought a visitor to your site and the social media site where she found your link. It Always Starts with Your Personas.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Twitter, URL] Don’t Be a Data Creep: Use Data to Add Value
    You’ll decrease the number of fields they have to complete, and as a bonus, you’ll collect data such as Twitter handles, Facebook URLs, or LinkedIn profiles. Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on.
  • BUZZSUMO  |  MONDAY, DECEMBER 7, 2015
    [Twitter, URL] 5 Steps to Scrutinising Your Competitors’ Content
    Things to look out for include whether your competitors are using internal linking, length of content, related keywords and how SEO friendly their URLs are. Since it’s not purely about how shareable content is, you can also use Majestic to input the URL of the content piece you’re focusing on and reveal which sites are linking to it.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Twitter, URL] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    For example, if you have a search query with a low click-through rate (CTR) despite the webpage ranking well for that query, use the Google AdWords Ad Preview and Diagnosis Tool to search Google with the search query and see how your webpage information, such as title, URL, and meta description, appear to mobile users in search results.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Twitter, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Sending an email with the answers to this question can make a pretty powerful email -- plus, you could reply to Jan and the rest of the thread with the URL of your email to help get more subscribers. 5) Frequently Asked Questions on Twitter. You can also look at Twitter to see what questions your leads and customers are asking.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Twitter, URL] What It Takes to Optimize Your Brand’s Organic Search Visibility
    The danger of page duplication is simple: if a page on your site can be accessed at more than one URL, then the various URLs will circulate on the web independently and acquire links independently. Scenario: The same page (Page A) exists at three different URLs. When did SEO become so complicated? The On-Page Factors.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 19, 2011
    [Twitter, URL] Marketing & Sales: Integrating Social Media and Lead Generation
    URL:   [link]. Follow Paul on Twitter @nusparkmktg. This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter, URL] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Add a #hashtag and use a shortened URL to save on character count. Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. Adam T. Between 0.5
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Twitter, URL] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. You’ll also get a URL to the quiz, so you can promote it on other social channels and your website. Host a Facebook giveaway. Everyone loves a freebie. Tool to use: Rafflecopter.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Twitter, URL] A Small Biz Guide to Digital Marketing Acronyms
    RT: Retweet is a re-post or forwarded message on Twitter by another user. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. URL: Uniform Resource Locator is the web address or specific address of information found on the Internet.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Twitter, URL] Creating Killer Content with Data: Pubcon Austin 2016
    Unless your post URLs contain categories in them, this can be somewhat tedious but I find it useful as it can show that topics driving the most visibility aren’t always the most frequently written topics. talk about it in presentations, in blog posts, on Twitter, etc., Why do I love this topic? What Is Killer Content?  . Let’s be real.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Twitter, URL] Link-Building Best Practices for Targeting a UK Audience
    Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. On-Page vs. Off-Page SEO. Here’s why.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Twitter, URL] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. Use trackable URLs for each channel, so as registration progresses you can determine which channels deliver the most (or best) registrants. What if you gave a party and no one came? Make a promotion plan. Create your landing page.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter, URL] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. After all, when potential clients leave your seminar they will Google you or type in your URL. Ok, so you did it. So now what? Of course the answer is simple, right?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    The HP image has a URL as part of it. It would be nice if there were some visual reference to this showcase page, although this gentleman does appear on their Twitter background. This image appears on both Twitter and Facebook, so this page is branded consistently with Dynamics’ other social channels.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Twitter, URL] The Ultimate Guide to Optimized Social Media Updates
    Consider the following questions when publishing any social media update, whether you're on Facebook, Twitter, Google+, or LinkedIn. For example, you'll find that you can get away with posting more on Twitter than on Facebook, given the shorter lifespan of a tweet compared to a Facebook post. We'll start with Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2009
    [Twitter, URL] The lamest excuses to avoid social media marketing
    But the intense, high-value B2B industrial relationship is like a marriage and that important, long-term bond can certainly be enhanced through the constant contact enabled by social media. 2) Our customers are not going to buy from a company based on what you say on Twitter. The power of Twitter is not intuitively obvious.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Twitter, URL] Spend Less Time on Email: 19 Gmail Hacks, Shortcuts & Add-ons
    html ” to the end of the Gmail URL, you will load Gmail in basic mode, stripping the javascript coding. Smartr integrates with Facebook and Twitter to provide you a remarkably detailed address book. According to a report by McKinsey Global Institute , workers spend 28% of the work week reading and responding to emails.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Twitter, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    You can run contests on pretty much any social media platform, including Facebook, Twitter, Pinterest, and Instagram, and they can be as simple as you''d like: Or as complicated as you''d like: Learn everything you need to know about running a successful social media contest here. . 4) Courses. What does being in a "content rut" mean to you?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Twitter, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    You''re getting followers on Twitter, but website traffic has dipped. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Then share each post on Twitter to drive followers to your site. As a marketer, you''re an extremely busy person. Use them.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Twitter, URL] 5 Ways to Amp Up Your Mobile Marketing Strategy
    One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Twitter, URL] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    In contrast, the center of gravity for content marketing is a brand website — whether it be a branded URL like AmericanExpress.com or a microsite for a brand’s specific product, like Amex’s Open Forum. What to look for in content marketing in 2013. And what marketing or social media effort doesn’t employ some form of content?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Twitter, URL] How to Balance Website User Experience and SEO
    Instead, use your title tags, headers, image alt tags and URLs to target specific keywords, then reuse the keyword a few times in the text where it makes sense. Join us on LinkedIn and Twitter for more marketing tips and strategies. You’ve probably heard it time and time again: don’t build your website for search engines.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Twitter, URL] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    The space allotted for URLs is precious real estate because it's the only place within Instagram where you can place a clickable link, so use it wisely. This'll let you engage with them more quickly -- just like a lot of companies do on Twitter. Download the complete guide to using Instagram for business and marketing here. population.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Twitter, URL] Answers to 31 Social Media Questions You're Too Shy to Ask
    Answers to Your Twitter Questions. Can I change my Twitter username? Simply go to the 'Account' tab on Twitter, and you'll see a field to change your username. There is not an established industry best practice on this, but let's throw down a definitive answer on whether you should follow someone on Twitter. It depends.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Twitter, URL] 30 Awesome Blogging Guides, Tips and Resources
    And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Twitter, URL] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    To include a link in the description, just add a full URL (including [link] in your description. For example, on YouTube, the video included at the top of this post includes a URL pointing back to this post on our blog, on which we've included calls-to-action for conversion. Title & Description. Popularity/Views.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter, URL] Budget Change into Your B2B Social Media Plans
    Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. Changes in Twitter. The new layout of Twitter has created a challenge for businesses that use their Twitter background for branding.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Twitter, URL] How the HubSpot CMO Screens for Top Marketing Talent
    also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Twitter, URL] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    To find this file, type in your URL, and append the it with robots.txt, such as inbound.org/robots.txt. Twitter can provide you with high numbers of impressions, but that doesn't always equal clicks. Engagement rate and the click percentage were independent, and most of the engagement was happening on Twitter, not on The Atlantic.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter, URL] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. So what can you do to help move this process along?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Twitter, URL] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    You should be using a URL link shortener that lets you track clicks, as well as a web analytics tool that lets you track where traffic came from. You can also encourage them to follow your B2B company on LinkedIn and Twitter and to share what they think their network would find interesting. Review Company Page Description.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Twitter, URL] 78 Questions to Ask Before Launching a Blog
    What's hot on twitter that's also relevant to your business? What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks? Will that dialog extend into your other social outposts like twitter and LinkedIn? Congratulations! Got it?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter, URL] 11 Digital Tactics to Amplify Your Next Fundraising Event
    Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. After someone registers for your event, encourage them to share that they are participating on Twitter and Facebook. Fall fundraising event season is here! But first, what type of event are you having?
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Twitter, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. You can do this in the comments section of your Facebook or blog or through @ reply posts on twitter. Use a simple, short vanity URL. Lead Generation on Twitter.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Twitter, URL] 4 Ways to Reach Your Target Audience Using Social
    And we are constantly testing – everything from messaging to hashtags and time of day to which URL shortener works best. Are they highly engaged on Twitter? Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. Think I’m joking? We geek out on this kind of stuff.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter, URL] B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? Your B2B Marketing Plan Doesn’t Need Twitter. Good point.  message recall. Or Does It? 5.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Twitter, URL] How to Prove—and Grow—Your Influencer Marketing ROI in 2017
    You might track, for example, the number of times your target influencer mentions a campaign, or how often they share campaign-related assets like content or unique URLs. Parenting influencers are the strongest industry on Twitter, and so on. Influencer marketing is a tricky beast. Let Your Goals Define Your Metrics. Marketing ROI
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Twitter, URL] Join the @SocialEmployee Revolution! Start by Downloading Chapter 3 Now! #IBM #Cisco #SouthwestAir
    Share The Social Employee with your communities on Twitter, Google+, and LinkedIn. Follow @ SocialEmployee on Twitter! URL:                 https://www.youtube.com/watch?v=ZK7EXj4lDkA. Branding from the Inside Out!   Join the Revolution Now! JOIN THE SOCIAL EMPLOYEE REVOLUTION! Review The Social Employee on Amazon or Goodreads.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 11, 2012
    [Twitter, URL] How You Can Find Security in an Insecure Social World
    Even the casual participant in social streams has probably experienced Twitter accounts that have been hacked, which often then send Direct Message (DM) spam with colorful messages or alarming warnings coupled with links that invariably lead to adult content or sites that install malware code on your computer ever-so-quietly in the background. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Twitter, URL] 4 Mistakes Marketers Make With QR Codes
    Making a QR code your Facebook picture, Twitter icon, or posting one on your blog isn't exactly creating a situation for a quick response. For more information about creating tracking URLs, check out the " Marketer’s Guide to Tracking Online Campaigns.". 3. Question: How do we become cool and trendy inbound marketers?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Twitter, URL] A Brief History of Search & SEO
    In fact, according to Search Engine Journal, the only noticeable difference was Bing’s tendency to give priority to keywords in URLs, as well as favoring capitalized words and “pages from large sites.”. But it also began to give PageRank to Twitter profiles that were linked to with some frequency. Source: Wayback Machine. The ‘90s.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Twitter, URL] What’s in a domain? Establishing your social business brand
    Her brand is permeated by her no-BS style, artfully reinforced by the blunt admonition of her Twitter tagline : ( I keep companies from looking like assholes online.)  The business URL armentdietrich.com is the name of the company. Sames goes for Twitter handles.  Businesses come and go.  For better or worse, people know I’m me.”
  • B2B MARKETING SAVVY  |  MONDAY, JULY 27, 2009
    [Twitter, URL] Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email  Scoop. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). My Analog B2B Roadmap for Framing the Social Media Conversation.
  • B2B MARKETING SAVVY  |  SUNDAY, JULY 26, 2009
    [Twitter, URL] Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD
    Other Popular Posts: DIY Media Buying Or Use A Pro ?      Twitter Deivers A PR Gem            Email. Twitter Feed = Police Scanner (ie, unfiltered chatter from across many bands). Twitter Post = Graffiti (splashes/bursts of unfiltered signals and noise). My Analog B2B Roadmap for Framing the Social Media Conversation. Welcome!
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Twitter, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    And the nature of LinkedIn allows more formal conversations and interactions to happen, compared to the informal/friendly nature of Facebook and the character limitations of Twitter. Ready to give your university''s social presence a boost? You''re in luck! Last week, the professional social network LinkedIn announced University Pages.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Twitter, URL] If You Blog And No One Reads It Does It Really Matter?
    Add keywords in the structure of your URL (i.e., When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. If you write a blog post and no one reads it, did you really write it? Writing powerful prose is one thing. Graphics.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter, URL] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. The keyword is dead. Myth 2.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Twitter, URL] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Twitter, URL] The Content Creator's Master List of Commonly Troublesome Words
    Twitter: Uppercase. URL: All capitals. Plural: URLs. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, "Do I capitalize this?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 18, 2013
    [Twitter, URL] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    Here''s a gift for the social media strategist who has single-handedly grown your company''s Twitter following from 15 to 500 and beyond. If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger. We know.). Without further ado. 1) Tweet a Starbucks Coffee. https://t.co/0X3XIAVK4E.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Twitter, URL] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter. Follow her on Twitter. URL structure, meta-tagging, etc.–play In this part we get the views from 5 experts in the US. Our Experts. He is currently the V.P. of Digital Strategy at W.L.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Twitter, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    Direct traffic is when someone types the URL of your pages directly into the address bar of their browser. The two most popular social networks for B2B firms are LinkedIn and Twitter. But when you only focus on the number of visits you don’t learn how someone finds your site. Why is this metric important? Anything over 2.00 Conclusion.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter, URL] 10 Helpful Uses of RSS Feeds for Marketing
    Monitor Twitter for mentions of your company and industry-related terms. For Twitter specifically, you should be looking for industry tweets, @replies, and mentions of your business. So, knowing that a channel's username is what appears after the last backslash in the channel's URL (e.g. But it can be so much more to marketers.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Twitter, URL] Multi-Touch Attribution, A Full User Debrief
    The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), and any other desired parameter. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) What is multi-touch attribution? This hardly seems fair.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Twitter, URL] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just don’t forget to save the website address (URL) for each resource you cite. To do this, create a new page or blog post with a unique URL that you’ll upload and add the infographic image to. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Let's dive in. This step is super easy.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Twitter, URL] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    Here are 9 tips to improve B2B website home page for improved lead generation: The Page title: The page title is the text that appears in the blue bar above a website’s URL in a browser. blog or Twitter feed work well here. Visitors can then access an offer by providing contact information on a landing page.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Twitter, URL] How to Bridge the Gap Between In-Person and Online Lead Generation
    Giving your email or website URL alone may not be enough to get audience members to look you up. When I first started speaking at events, I''d often get requests over Twitter or in person for a copy of my presentation slides. We spend the lion''s share of our days online. But what about the power of in-person events? We often use bit.ly
  • MARKETING ACTION  |  THURSDAY, APRIL 25, 2013
    [Twitter, URL] Hidden Deliverability Dangers In Your Email Marketing Messages
    When we’re investigating delivery issues, there’s one area that’s often overlooked:  Domains or URLs within an email. You should also beware of using URL shorteners such as Bit.ly in your email. Use URL shorteners only in social media such as Twitter that have message length restrictions; there is no need to use them in email.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Twitter, URL] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Twitter, URL] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. One of these trends is infinite scrolling. SEO Design Daily
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 7, 2012
    [Twitter, URL] My Dirty Little Social Media Secret? Content Hoarding Tools.
    Most important, it supports my preferred Twitter habit of cherry picking sound bites from posts, rather than the standard routine of tweeting headlines.  Suggestion to writers: include easy-to-locate Twitter handles with every post; don’t make me work so hard to credit you in addition to the person who shared your work. 
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Twitter, URL] How B2B Marketers Can Succeed on the 6 Big Social Networks
    So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. Yes, you can also generate leads on Twitter.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Twitter, URL] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    This approach is very similar to a marketer’s behavior on other social channels, like Twitter and Facebook. If you think that the message you're trying to convey can benefit from a reference to a specific page, then go ahead and feature a URL. Pause for a moment to think. Are you really making the most of your Google+ presence?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Twitter, URL] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    Follow and tweet with them on Twitter, and give them a little link love by linking to their content in your own blog articles. As a contributor, you get control over the anchor text and URLs for the keywords you're targeting. In search engine optimization , inbound links are a marketer's most powerful asset. All set? Great! Win-win!
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Twitter, URL] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Snapchat accounts are nothing fancy: no profile picture, no bio, no URL to your website. They were the first brand to use Tinder as part of a 2015 Valentine’s Day campaign, and their "Tweet to Eat" campaign let fans order pizza via Twitter by sending a pizza emoji. are between the ages of 18 and 24, and comScore found that 60% of U.S.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Twitter, URL] Excuse Me, There's a Digital Hair in My Print Media Soup
    We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. Why, then, are there no: URLs pointing to their social media accounts. As inbound marketers, we're really into digital media. Hokay.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Twitter, URL] How To Blend B2B SEO Into On-Site Content Development
    As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Twitter, URL] A Go-To Guide to Screwing Up Your Landing Pages
    Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. How to Fix It: First, check out what your landing pages look like on mobile devices by heading over to HubSpot''s Device Lab and inputting the URL of your page. Landing Pages
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2011
    [Twitter, URL] Inside a Social Media News Release
    More importantly is what I circled in red, the “Share This” embed with the easy-to-share-to-Twitter-Facebook-Yahoo!-Etc Well, we were afraid that if we did, bloggers would share on social media and social network and with either their Facebook or Twitter friends and followers instead of posting it on their blogs. The News.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Twitter, URL] How to Leverage Social Media to Grow Your Email List
    How to Convert Twitter Followers. The most direct way is to tweet occasional requests for Twitter followers to join your email list (including a shortened URL that links directly to your email sign-up page). Social networks provide a fantastic platform for sharing content and engaging with customers and prospects.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Twitter, URL] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    When picking website tools, make sure that it's easy to change page attributes like the title, the meta description, and the keywords, and that new pages are created with default optimization like keywords in the URL address, and automatic sitemap generation. The post URLs should have good SEO structure and page-level SEO features.
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Twitter, URL] Mustache Marketing 101: How to Fundraise for Movember
    With images being posted and shared on Facebook and Twitter, millions of people continue to be exposed to the movement, thus spreading awareness more and more each day. When you sign up, you can generate one with your fundraising page URL so your friends know where to donate. Its purpose? What''s the Secret to Movember''s Success?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Twitter, URL] 25 TEDTalk Quotes to Inspire You
    17) Stephen Lawler: We’re so constrained by browsing the Web, remembering URLs, saving favorites. 20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. Have you ever attended live or viewed an online TEDTalk ? It's a brilliant move; who doesn't love a good, insighful quote ? Enjoy! Tweet This!
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Twitter, URL] 11 Reasons Your LinkedIn Company Page Sucks
    This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. Up until recently, the value of a LinkedIn Company Page was minimal. Connect with HubSpot
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Twitter, URL] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Kristina Weis supplies helpful instructions for how to do things like target your posts to specific audiences, create a custom URL for your Facebook page and get into your fans’ “top news.&#. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600  million.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Twitter, URL] The Marketer's Go-To Guide for Creating Data-Based Content
    It crawls a site and shows how many social shares each URL has gotten. For a great example of data-based content using APIs, check out this piece from the Guardian , which uses data from Twitter to show how rumors spread on the platform. We inbound marketers are a unique bunch. well, the internet. Why yes, they can. photos.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Twitter, URL] 5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations
    To really get your presentation's quotes to stand out, give them their own, dedicated slides, like these ones: Pro Tip: Add hyperlinked "Click to Tweet" buttons to these slides so viewers can easily share your quotes on Twitter. from the pop-up menu, and paste in the URL of the webpage you want to direct viewers to. The Title Slide.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Twitter, URL] 8 of Our Absolute Favorite 2012 Holiday Campaigns
    First, please notice that they've created a memorable and trackable URL for this campaign, norton.com/turkey, that redirects to a page about online backup. It's that time of year again! The malls are packed. Discounts are everywhere. People are looking for opportunities to volunteer or donate to charity. And glitter. The game? prizes!
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Twitter, URL] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    Social Media: Visits from social media sites including Facebook, Twitter, LinkedIn, etc. Other Campaigns: Visits from people who came from a unique tracking URL. This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. But there are so many different metrics you can track. analytics
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Twitter, URL] 16 Quick Ways to Squeeze More ROI From Your Blog
    Extend your reach beyond just Twitter, and include social sharing buttons for LinkedIn, Google+, Facebook, and any other social media sites on which you participate. Optimize your URL architecture. The structure of your URL should include a slug at the end with the title of your blog post. Insert calls-to-action. Tag your posts.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Twitter, URL] How Digital Plagiarism Detection of Your Content Protects Your Business
    Copyscape : Like many other sites, Copyscape offers free URL and text checkers, but it also has a paid service called Copysentry, which will monitor your website pages and content on a regular basis and deliver reports. If the information is online, it is easy enough to copy the webpage URL and provide link. But one thing is certain.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Twitter, URL] 15 Blog KPIs You Should Already Be Tracking
    direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. You might find that content that performs well on Twitter, for instance, does very poorly in a social network like LinkedIn. Analytics, my friends. Analytics.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter, URL] Develop a Marketing Breadcrumb Trail to Lead Prospects Home
    According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. Link followers to your latest blog post or email newsletter online through Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Twitter, URL] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Users can now embed campaign codes within a URL link, making them easier to capture. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. Prospects who wanted them had to look elsewhere. social sharing.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter, URL] 7 Ways to Improve B2B Customer Service with Social Media
    The outbound version of answering those most common questions is to prepare short answers for each platform, for example under 140 characters for Twitter, that includes a link to the blog post that answers the question more fully. Many companies list who is tweeting, or even on-duty, in a Twitter bio. Monitoring Workflow.
  • MODERN B2B MARKETING  |  MONDAY, MAY 24, 2010
    [Twitter, URL] 5 Free B2B Marketing Tools
    For example, you could add the note, “We launched an email campaign today,” to a sudden spike in traffic. • URL Builder Tool: Analytics now includes a tool to build custom URLs to track the campaign source (i.e., From one central location, you can keep up with multiple Twitter, Facebook, LinkedIn, MySpace and other social profiles.
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