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  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Twitter, URL] Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
    So much so that companies like Facebook, Twitter, Netflix, AirBNB, Spotify have all prevailed in a world rife with pop-up competitors -- all because they've placed an emphasis on a top-notch user experience and great aesthetics from the very beginning. The Design Disruptors URL isn't linked to anywhere on the InVision website, either.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Twitter, URL] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. You might be surprised at how many people are using Twitter as a news source. And you know what?
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Twitter, URL] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. When you remove New York, there are over 4,000. 2) Copy the FollowerWonk search URL and paste it into TagCrowd. You will get back a list of other common words these people have in their Twitter bio. At HubSpot we talk about personas a lot.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Twitter, URL] Pin to Win: Social Sharing on Pinterest Trumps Email
    This is especially true for B2C brands and companies with an e-commerce function, given that images appearing on a company’s boards can be linked to external URLs (for example, if a user clicks on an image, he or she can be brought to the company’s ecommerce site checkout page). Most of that growth was driven by women, who account for 56.76
  • HUBSPOT  |  SUNDAY, JANUARY 20, 2013
    [Twitter, URL] LinkedIn Answers Kicks the Bucket, and Other Marketing Stories of the Week
    These are all valid marketing questions, to which Facebook and Search Engine Land have provided some tips: 1) Make sure you’re thoughtful about your company’s Facebook Page name, category, vanity URL, and “About” section. The Science of Twitter Webinar. There’s a science to understanding how users behave on Twitter. Awesome.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Twitter, URL] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. On Twitter alone, almost 700 YouTube videos are shared every minute. Although 3 characters may not seem like much, in the world of Twitter, it could make or break a well-crafted tweet. Mobile advertising has been a hot topic lately.
  • ACT-ON  |  FRIDAY, DECEMBER 18, 2015
    [Twitter, URL] Producing and Hosting a Successful Webinar in 10 Simple Steps
    Make sure that everyone understands logistics such as date, time, phone number, and URL, as well as functional items such as passing and granting presenter rights, making introductions, segues, etc. 5. If you use Twitter, make sure you create an event-specific hashtag that attendees can use when tweeting about the webinar. 9.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Twitter, URL] Social Media Writing: How to Write for Engagement on Facebook
    In previous months, we’ve taken a look at general tips for different platforms , and gone over Twitter 101 writing strategies. Unlike Twitter, Facebook has a much longer character post limit – it went from 500 to 50000 within the last year. Intel enhances their shared links with a short statement of two sentences, plus a URL.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Twitter, URL] How to Use LinkedIn to Generate Leads
    Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. 3. Reach HubSpot Blog: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. Focus on your headline and summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Twitter, URL] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. Pingdom: Plug in your URL and see your page’s size and response time almost instantly. For a while, business is thriving. It’s time to redefine and retell your brand’s story.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Twitter, URL] Web Presence Optimization Software Review: gShift Labs
    gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. bit.ly URL links). gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Unlike pure SEO management tools (e.g.,
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Twitter, URL] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    There’s  multiple tactics to promote landing pages in social media, including: Twitter:  Give your landing page a URL shortener and promote your unique white paper.  “New white paper on how to select a CRM, from @companyX”. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter, URL] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    They are also great for creating animated instructions that will auto-play the steps on Twitter , Pinterest, and now Facebook. Just paste in the URL, select the time period you want captured, and convert it to a GIF. So what's a marketer to do? One option that often gets overlooked is animated images or videos. Price: Freemium.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter, URL] How I Easily Got 25% More Views on My LinkedIn Profile
    Maybe some will visit me in return. 8) Added my LinkedIn account to my email signature & Twitter profile. Note Facebook doesn''t include a field for LinkedIn profile URL. (Or if it does, I couldn''t find it.). Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Zippo. After all, lunch was approaching.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Twitter, URL] What Is Dark Social Media?
    Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When Those who arrived on specific article pages must have been referred, as people will not sit and type long URLs in the address bar. Dark social is a term coined by Alexis C.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 16, 2010
    [Twitter, URL] B to B Marketers:Is There a Way to Track Social Media?
    Marty Thomas says: February 18, 2010 at 12:22 pm Another good way to tradesmen to make their advertising message more effective to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him. Learn more at: [link].
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 6, 2011
    [Twitter, URL] Still Life with Dog Biscuit: Bad Direct Mail Part 2
    The sole call to action in this, well, this masterpiece, is a URL with a special access code. The URL offers no hint as to the site’s provenance and there is no evidence of Hand-Wringers insisting on a copyright line or disclaimer. Follow me on Twitter @bizmkter. Not this girl! In I went. And out came this. Try again.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Twitter, URL] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Directory and Dmoz.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Twitter, URL] The Ultimate Dictionary of Marketing Terms You Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream, which users can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Twitter, URL] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you. Put your LinkedIn Account to Work.
  • HUBSPOT  |  MONDAY, DECEMBER 3, 2012
    [Twitter, URL] 8 Real-Life Examples of Engaging Pinterest Contests
    GE leveraged multiple social networks to get the most reach for their campaign -- using Instagram as the entry point, Facebook as the evaluation mechanism, and wrapping it up with some extra visibility on Pinterest. (We bet they even promoted the campaign on Twitter, too.) Running contests in social media can get pretty sticky. Go ahead.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Twitter, URL] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  typing in your URL or searching your brand names).  When they do actually convert, they are likely get to your site using a different method such as direct URL entry. 
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Twitter, URL] 2013's Top Content: 10 Brands That Totally Nailed It
    This campaign from AT&T encourages people to submit messages of adoration for their valentine via their Facebook Page, or on Twitter. Keep entering that URL in your browser, but add an "h" each time. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Twitter, URL] 5 Methods for Connecting Online and Offline Marketing
    Tracking URLs - The web is great for analytics. When using offline tactics like print advertising or outdoor advertising, be sure to use unique tracking URLS for the URLs you add within each separate advertisement and placement. Avoid simply including logos for Twitter and Facebook without providing your URLs.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Twitter, URL] Why You Need a Blog and How to Leverage It Using Social Media
    More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. Still on the fence? Write unique social media messages.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Twitter, URL] A 50-Point Checklist For Creating The Ultimate Landing Page
    You should follow Oli Gardner on Twitter | Google+. Oli writes about conversion centered design and is one of the main voices of the Unbounce Twitter account. Oli writes about conversion centered design and is one of the main voices of the Unbounce Twitter account. Landing Pages & Twitter. (11 pages, pdf). Twitter.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Twitter, URL] Case Study: Using Integrated Digital Marketing to Sell Old Books
    In terms of SEO, when I typed in “Strand” in my Google Chrome URL, the bookstore site came up first in page rank. I was impressed and admittedly a bit surprised by this, given that the bookstore shares names with a popular hotel in NYC and a famed street in London. Sometimes cutting-edge marketing is found in the unlikeliest of places.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 19, 2012
    [Twitter, URL] 9 Must-Have Basic Business Blog Features
    Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). Basic Blog Features. Commenting.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Twitter, URL] Social Media Success Stories
    Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". How am I doing this? Beautiful day!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Twitter, URL] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Twitter. Note: You can embed any post, profile, or board from this page if you have the URL of the object you''d like to embed. Twitter. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? I don''t know how to code at all! Facebook. Pinterest. YouTube. Google+.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Twitter, URL] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    There’s  multiple tactics to promote landing pages in social media, including: Twitter:  Give your landing page a URL shortener and promote your unique white paper.  “New white paper on how to select a CRM, from @companyX”. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Twitter, URL] What Is Business Blogging? [FAQs]
    For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". weird. For instance, business blogging. hope so.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 4, 2011
    [Twitter, URL] How to Change Your Google Ranking Through B2B Social Media
    What Janet means by social ranking signals is the idea that a company’s twitter stature will help influence how a page ranks in web search. To do this go to SEO MOZ , type in your twitter profile url, and check your page rank. One term she brought up that I have never heard of before was QDF, Query Deserves Freshness.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 14, 2009
    [Twitter, URL] Captivating Your Customer
    “Right time&# gets a little harder, however, when much of the buying process starts happening outside our control through unstructured ad-hoc conversations on social media like Twitter, Facebook, LinkedIn, and blogs. To get started, I hope you’ll follow my posts here on the blog, or follow me on Twitter. What’s next? Scott.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Twitter, URL] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. Loving @HubSpot 's twitter cover Image right now! Tweet: 140 characters max. Facebook.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Twitter, URL] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. After all, when potential clients leave your seminar they will Google you or type in your URL. Ok, so you did it. So now what? Of course the answer is simple, right?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Twitter, URL] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Social media channels, unique URLs, and emails are just a few ways of sharing.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 2, 2015
    [Twitter, URL] Search Ranking Factors: 2015 and Beyond
    The crowdsourced data survey polled 150 industry leaders, examining over 170 data attributes, 16,521 search queries, and 700,000 unique URLs too ( full methodology can be found here ). The survey revealed: Engagement with content/URL on social networks had a high rating of influence. How do search engines rank web pages ? Proof?
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter, URL] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. your URL here]). LinkedIn for Recruiting. license.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 2, 2009
    [Twitter, URL] Using Social Media: Part 6 - Measurement
    Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook. Twitter - Tweetburner allows you to create a short URL for Twitter and then tracks who has retweeted the link or clicked on it. Measure What Counts.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Twitter, URL] How Should Our Staffing Firm Use YouTube?
    As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Related posts: How Should My Staffing Firm Use Twitter? The unique aspect of YouTube is the focus on video content. Create videos!
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Twitter, URL] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    As shown in the below graphic, you''ll be asked to enter a URL and provide a description for that link. With Facebook acquiring Instagram, LinkedIn acquiring SlideShare, and Twitter launching Vine, it''s clear that social thrives on visual content. We''ve all heard the expression, "You can talk the talk, but can you walk the walk?".
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Twitter, URL] How Closed-Loop Marketing Works
    For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. To do so, you should assign a tracking URL to every marketing campaign that is sending traffic to your website.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Twitter, URL] Got a Trade Show Coming Up? How to Use Instagram While You're There
    During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos. hotos sent from Instagram to Twitter attach as a link rather than showing the photo preview automatically and have a lower engagement rate. Hate to break it to you, but you still forgot something.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Twitter, URL] Are You Committing Content and Social Media Sabotage?
    Sure, I could copy and paste the URL of the post into my various social accounts, but I’d also have to log into Twitter, Facebook and my email individually to do so – which is also more difficult and time consuming to do on a mobile phone. “Maybe they’re at the top!” ” I thought. So guess what I did?
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Twitter, URL] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    Website URL. Competitor URL. For example, say you were running a social media campaign and you wanted to target Twitter users with large follower counts, considering they have the biggest reach. Because you have [followercount] Twitter followers, you're eligible to participate!" Twitter Follower Count. Wrong.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Twitter, URL] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    Each question has a unique URL, which means you can ask the same question to your Twitter followers, and have them respond on LinkedIn. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. How Do I Ask a Question? How Do I Answer a Question?
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Twitter, URL] How Should Our Staffing Firm Use LinkedIn? Part I
    This includes your business name, company size, URL to your website and more information about your company, including the value of the service you provide. Each status update should include: Text describing the value of the content; A URL linking to the full version of a piece of content on your website; and. Status Updates.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Twitter, URL] 11 tips and tools to jump-start your SEO
    The best places to put keywords are in the:  URL ,  Title Tag ,  Meta Description , Headers and Subheader, Page content,  Anchor text  and  Alt text. Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But So what are you waiting for?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Twitter, URL] A Year in Review: The Biggest Social Media Updates of 2013
    The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013. At the time of its IPO, Twitter hadn''t made any money. As a marketer, you know it’s a best practice to incorporate visual content into your Twitter posts. Ebooks?
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Twitter, URL] 87 New (Really) Marketing Automation Stats
    We have not changed the URL to keep the integrity of inbound links. Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. LinkedIn is 2nd (43%) and Twitter is 3rd (35%). This is a January 2015 update to the original April 2014 post. hours.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Twitter, URL] How to Painlessly Transition Your Company to Inbound Marketing
    Use it in quotes, to start Twitter chats, when citing stats. This could be through a QR code like Gucci did below, or by simply including a URL. Generate reports that show you the number of times your hashtags were mentioned on Twitter. Of course not. Even if it was true. Note: it's not.). here's what to do. But be strategic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Twitter, URL] An Eight-Step Process for Creating Front-Page B2B Industry News
    Create unique URLs. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Working in an agency setting requires the ability to wear many hats and learn quickly. Developing a Client Questionnaire.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Twitter, URL] 6 Time-Saving Business Tools to Help You Get Organized
    Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach. Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Evernote is free to use.
  • SMASHMOUTH MARKETING  |  SUNDAY, FEBRUARY 22, 2009
    [Twitter, URL] 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5
    Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. What is a live twitter broadcast from a conference or event? The glory of twitter is that you can tweet about anything, from anywhere, and everyone can find it and read it. sales
  • HALEY MARKETING  |  SATURDAY, JANUARY 23, 2016
    [Twitter, URL] 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications
    Go to one of your current job listings, copy the URL and share it on Facebook. Related Content: Sharing Jobs on Twitter Has Never Looked Better. Speaking with dozens of staffing firms across the country, a shortage in qualified talent continues to remain one of the top hiring challenges. economy picks up.". Brad Bialy. 716)867-5309.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [Twitter, URL] Top Social Media Measurement and Tracking Tools
    While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Twitter, URL] How to Optimize for “Direct” Website Traffic
    First off, by definition , direct traffic is all visitors who “arrived at your site directly (by typing the url) or via a bookmark.” Visitors may type your URL into their browser address bars based on seeing a company profile, product review, news release pickup, subject matter expert quote or other mention in industry media.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Twitter, URL] 10 Tips for Getting Long-Term Traffic to Your Content
    This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. 4) Plan your outreach strategy. The only downside to this approach is that you only get the user’s Twitter handle. Most of us publish blog posts the same way. We then hit publish. It stinks, right? It’s simple.
  • SAZBEAN  |  MONDAY, SEPTEMBER 27, 2010
    [Twitter, URL] Review: Postling for Social Media Management
    While it does connect up to the major social networks of Facebook, Twitter and LinkedIn, it’s missing other social networks like StumbleUpon, Digg, etc. You can update your status to Twitter, Facebook (page) and LinkedIn across multiple brands, even scheduling the update for later. Here’s my thoughts… Connections: B-.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Twitter, URL] 4 Tips for B2B Marketing on Facebook
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. Twitter Explo. Send & Receive Money From Twitter & F.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [Twitter, URL] 6 Free Ways to Find the Best B2B Advertising Opportunities
    Twitter Streams and Content Curators What sites do people in your audience read? Tip: if individuals share content using the popular bit.ly URL shortener, you can often see what content they share by looking at their bit.ly Post them in the comments below or share them with me on Twitter ( @wittlake ). account. 6.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 24, 2010
    [Twitter, URL] How to Use Article Marketing as Part of Your Social Media Strategy
    Twitter - Similar to Facebook, Twitter allows you to market your articles automatically and in real time.  As a micro-blogging service, it allows businesses to communicate and share the latest information with customers, and link to articles and other content using a url shortener. 3. Guest post by Beth Hrusch. Digg this!
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Twitter, URL] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Share Links in Email Blasts.  If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. First create a “web page version” of your email blast and use that URL as the link to the share icons. But, are they intertwined? Check it out!”
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Twitter, URL] 78 Questions to Ask Before Launching a Blog
    What's hot on twitter that's also relevant to your business? What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks? Will that dialog extend into your other social outposts like twitter and LinkedIn? Congratulations! Got it?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Twitter, URL] Six Ways to Optimize Your Landing Pages For Improved Lead Generation
    Be Search Engine Friendly: Another important part of landing pages is the URL. The title of the page along with the URL path is weighed heavily. Optimize your URL with things a search engine likes, such as dashes rather than underscores and include keywords whenever possible. 6. Include a logo that reinforces brand recognition. 
  • BIZNOLOGY  |  MONDAY, OCTOBER 11, 2010
    [Twitter, URL] Unskewing the Web: Curators as filters
    You can go fancy and rely on a Content Management System, or just open a Twitter account and go crazy, 140 characters at a time. Even Twitter and Facebook have recently made efforts to add a layer of translation, rendering links to photos and videos to more attractive thumbnails or embedded players. Image by prettyflower via Flickr.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Twitter, URL] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    You should be using a URL link shortener that lets you track clicks, as well as a web analytics tool that lets you track where traffic came from. You can also encourage them to follow your B2B company on LinkedIn and Twitter and to share what they think their network would find interesting. Review Company Page Description.
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Twitter, URL] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    URL if possible. Facebook is especially important for Bing and Google+ is critical for Google, while Twitter, LinkedIn, Reddit, and other social services show visitors how often your content is read and shared. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Media.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Twitter, URL] 21 Firefox Extensions Every Marketer Needs
    and Twitter and how we read blogs and news websites. URL Shortening -- Shortened URLs are becoming an increasingly popular (and much more efficient) way to share content on social networks. If you use Twitter, you likely see hundreds of shortened URLs every day. While it doesn't help you shorten URLs, the Bit.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    The HP image has a URL as part of it. It would be nice if there were some visual reference to this showcase page, although this gentleman does appear on their Twitter background. This image appears on both Twitter and Facebook, so this page is branded consistently with Dynamics’ other social channels.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 8, 2013
    [Twitter, URL] Tips on Getting the Most out of SlideShare
    Did you add your firm’s name, URL and contact info at the bottom of each page of your handouts? Did you create links between SlideShare and social media sites like LinkedIn and Twitter? SlideShare is gaining traction more and more and it’s not just for slides. recently read an article by Roger C.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Twitter, URL] How to Measure Success in Inbound Marketing
    Direct traffic is from people who have typed your URL into their browser. So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Start with these questions. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Twitter, URL] Social Media Event Marketing – 6 Things to Do Before Your Event
    Here are 6 things that you should consider to implement before your next event to both increase participation as well as have a more informed and engaged audience. 1) Create and promote a hashtag In the world of event marketing, utilizing the power of Twitter hashtags in coordination with an event is almost a no-brainer for many in 2012.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Twitter, URL] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Run your website''s URL through our free Marketing Grader tool.).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter, URL] 12 Revealing Marketing Stats About Facebook for Business
    Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". That's cool.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Twitter, URL] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    However, with responsive design a separate domain is not required, so all web traffic is directed to a single URL, increasing traffic and avoiding a mobile site redirect altogether. On Twitter or Facebook? Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Twitter, URL] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Something important to note is that in order to see the keyword data, Ifbyphone customers must have the links in their Google ads destination URLs tagged appropriately. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.)
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Twitter, URL] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    For example, if you have a search query with a low click-through rate (CTR) despite the webpage ranking well for that query, use the Google AdWords Ad Preview and Diagnosis Tool to search Google with the search query and see how your webpage information, such as title, URL, and meta description, appear to mobile users in search results.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Twitter, URL] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Add a #hashtag and use a shortened URL to save on character count. Remove the #hashtag you used in Twitter and add a compelling graphic.” Among the facts David Erickson shares here: three times as many people have email accounts as are on Facebook, and compared to Twitter the ratio is ten to one. Adam T. Between 0.5
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Twitter, URL] How to Improve Your Website Experience: 10 User Testing Tools to Try
    She yells at her computer, doesn't know what a Twitter is, and struggles to find windows she's minimized. All that's required is your website URL, name, number, and email address, and you're on your way to receiving a five-minute video of input that can be easily shared with your colleagues. Seems reasonable, right? The best part?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 20, 2011
    [Twitter, URL] Argyle Social Helps to Track Social Media Results
    It does this in two ways: - embedding trackable URLs in social messages. The URLs are sent to an Argyle-controlled destination which logs the traffic before redirecting the Web visitor to the original target page. It can currently post to Facebook, Twitter and Linked In. make a purchase or take some other targeted action).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 17, 2009
    [Twitter, URL] With Facebook Pages - Who needs a Website?
    I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Twitter, URL] 13 Free Design Tools for Visual Marketers on a Budget
    Our favorite tools are PHOTOCOPA, which allows you to upload a photo and outputs a corresponding set of key colors, and THEMELEON, a tool to design and implement a Twitter theme without leaving the COLOURLovers site. 5) Oto255. They say don’t judge a book by its cover, but let's be honest. pretty cover sure doesn’t hurt. Oh, another problem?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Twitter, URL] A Simple Formula for Writing Kick-Ass Blog Titles
    Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. So let''s just dive right in, shall we? Use strong language.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Twitter, URL] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. Connect with HubSpot
  • TALKWALKER B2B  |  TUESDAY, APRIL 28, 2015
    [Twitter, URL] 5 Steps to True (Data) Love: From Big Data to Smart Data
    At the beginning, from a computer’s perspective, all social data is just words on a page from different sources such as Twitter posts, Facebook posts, news articles, blogs and forums comments. At this stage, without any other parameters or filters what we would have is just a very long list of url’s or post titles in no particular order.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Twitter, URL] The Ultimate Online Editing and Proofreading Checklist
    on-page SEO best practices , incorporating your targeted keywords into the page/post title, URL, headers, and body content (especially within the intro) where appropriate -- without over-stuffing? But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. list post , a.
  • MARKETING GENIUS BLOG  |  TUESDAY, OCTOBER 20, 2009
    [Twitter, URL] Social Media Tracking 101
    This could be using Twitter to announce new blog posts, publishing events on LinkedIn, or status updates on Facebook. Unfortunately, you won’t get a referrer if people type in your website’s URL, use a bookmark, or click on a link in an email client. URL Parameters. URL Shorteners. Referrer. twitter.com).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 15, 2010
    [Twitter, URL] Budget Change into Your B2B Social Media Plans
    Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. Changes in Twitter. The new layout of Twitter has created a challenge for businesses that use their Twitter background for branding.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Twitter, URL] How to Research Blog Topics: A Step-by-Step Process
    You can enter any URL for a piece of content into the search function and discover how many people have shared it, as well as who has linked to it. 3) Relevant Conversations. Tools: To find this information, you may like to use Twitter advanced search or Google+ Communities. Let''s dive right in. The title of the content. Conclusion.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Twitter, URL] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. Use trackable URLs for each channel, so as registration progresses you can determine which channels deliver the most (or best) registrants. What if you gave a party and no one came? Make a promotion plan. Create your landing page.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Twitter, URL] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. So we went to see them. as it is in the U.S.”
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Twitter, URL] 12 Marketing-Takeways from the B2B Marketing Manifesto
    Should you use Auto Direct Messages in Twitter? Create trackable tagged URL’s. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Don’t try to be all things to all people.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Twitter, URL] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    and) all major search engines take data feeds from Twitter and Facebook,” Lee Odden provides two tactical approaches (nicely illustrated with diagrams) for incorporating social media efforts into SEO processes. How to keep up? This is one outstanding checklist. 20 SEO Tips You Either Forgot or Didn’t Know! And more.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Twitter, URL] Pinterest Crash Course: Get Up and Running In One Day
    Pinterest is now more popular than Twitter, according to Pew Research. Think a bit about the URL you’ll use for your Pinterest account. Bonus: Use Google Analytics’ URL builder to add custom campaign parameters to your URLs. Still holding out on Pinterest? It may be time to reconsider. Your timing is good, too. Media.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Twitter, URL] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. Twitter chat is a virtual event where people gather to discuss a common topic. For example, Google and Twitter partnered on a campaign about Small Business Saturday. Will you both promote the same hashtag on Twitter? Co-Marketing.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 22, 2010
    [Twitter, URL] 6 Great Reasons to Become a Business Exchange User
    Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. What targeted demographic does Business Exchange appeal to? Thanks!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Twitter, URL] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    Twitter. 6) Organik SEO. So that''s not the only reason we included this Twitter profile header on this list. VMware did just this in its Twitter cover photo. Cisco uses this real estate to feature key URLs and hashtags to connect its cross-platform campaign. And right about now, I know what you''re thinking. LinkedIn.
  • CONFLUENT FORMS  |  TUESDAY, MARCH 26, 2013
    [Twitter, URL] Why your business needs to claim its Google Places page
    Make sure to keep all of your contact information correct (address, phone numbers, website urls), fill out your hours and description, and above all, make sure you have one or more categories selected! Immediately. When does your location matter? 30% conversions immediately and 60% conversions within an hour. How do you get those +1s?
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