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  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Twitter, URL] This Week in Digital Strategy 10.4.13
    Social activity like Facebook “likes”, “Retweets” on Twitter, and “Pins” on Pintrest had a significant correlation to higher search engine placement. Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. They risked lost traffic and sales.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Twitter, URL] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Again arguing against the “Google+ is a ghost town” thesis, Donnie Bryant here provides a handful of helpful tips for getting more performance out of a Google+ business page, from creating a short URL and maximizing the use of photos and video to encouraging sharing. So what makes Google+ special? Google+ Guides and Tips. You can!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Twitter, URL] 43 Bright Ideas for Promoting Your Lead Gen Content
    Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. So you just created a piece of content for lead generation  -- congrats! . Social Media.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Twitter, URL] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. Connect with HubSpot
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [Twitter, URL] How a Viral Email Campaign Helped Juniper Networks Triple its Contact Base and Boost Advocacy
    We also became aware that the URL with our book offer was posted on blogs around the world. technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. While it was extremely time-consuming for this employee to respond, she ultimately built up a large Twitter following. " Q.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Twitter, URL] 12 Tips to Produce Compelling B2B Video
    The end of a video should end with a company URL or a landing page. Embed the video on your company blog and drive traffic back to it with updates on Twitter and LinkedIn. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter. Keep it Simple. Compose Like a Photographer.
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Twitter, URL] Your Master List of Low-Hanging Marketing Fruit
    Email should be sent from humans, not companies. 3) Embed Twitter Testimonials on Your Reviews Page: Reviews are even more impactful when it's obvious that they're real. Use Twitter's new embeddable tweets feature to add positive testimonial tweets to your website's reviews/testimonials page. Try sending more traffic to landing pages
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [Twitter, URL] Text “WhoCares?” to 66863
    On this application platform, a variety of other communication mechanisms, like Facebook, Twitter, and Foursquare continue to evolve. 2) Communication Style: in a B2B marketing context, the communication is significantly different from the personal communications of Gen Y on their mobile phones. Is Text Messaging Relevant for B2B Marketers?
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter, URL] Why Design Matters in Content Marketing
    Once all revisions are incorporated, we do the final layout, where we add any URL links before creating the final PDF. You can follow her on Twitter or read more of her posts on Savvy B2B. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. wrote for AG Salesworks last fall.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [Twitter, URL] 5 Ridiculous B2B Social Media Marketing Myths
    Why not try testing including your LinkedIn Company Page URL? You might want to send a custom product focused email to anyone who is an existing lead and mentions your product on Twitter. B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Twitter, URL] 6 Essential Social Media Lessons From Top Executives
    Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. And guess what?
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Twitter, URL] 16 Free Tools That Make Content Creation Way Easier
    Storify''s claim to fame has long been embedding Twitter conversations or individual tweets into your blog posts. just search under the Twitter option in Storify, drag and drop the tweets I want to include, and -- presto -- content curated in very little time: 2) Click to Tweet. exploded into flames. Not yet. Not anytime soon. Maybe.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Twitter, URL] Digging in the Cache – Rick Rolling
    With the rise of URL shorteners which can easily hide the address of the linked page, sending people to a site that they don’t expect is fairly easy.  In 2007-2008, it was a fad to trick people into visiting a page with a music video of Rick Astley singing his 1987 song “Never Gonna Give You Up&#. So, were you ever rickrolled?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Twitter, URL] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. Pingdom: Plug in your URL and see your page’s size and response time almost instantly. For a while, business is thriving. It’s time to redefine and retell your brand’s story.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Twitter, URL] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. When you remove New York, there are over 4,000. 2) Copy the FollowerWonk search URL and paste it into TagCrowd. You will get back a list of other common words these people have in their Twitter bio. At HubSpot we talk about personas a lot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 3, 2012
    [Twitter, URL] Is Your Marketing Content Leaving Footprints In The Sand?
    Twitter- Tweet you post in your own words, don’t just take the title and copy it into TweetDeck or Hootsuite and add the shortened URL. Use your Twitter post as your opportunity to comment on the content or use a line that will entice readers to open your tweet. So how do you get your information out into the industry?
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Twitter, URL] Pin to Win: Social Sharing on Pinterest Trumps Email
    This is especially true for B2C brands and companies with an e-commerce function, given that images appearing on a company’s boards can be linked to external URLs (for example, if a user clicks on an image, he or she can be brought to the company’s ecommerce site checkout page). Most of that growth was driven by women, who account for 56.76
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 9, 2011
    [Twitter, URL] A Marketer's Guide to Quora
    Quora has a follow feature, which many of us who have used Twitter , should be familiar with. When first signing up for Quora, users are able to follow their connections from Facebook and Twitter, to start with people and questions to follow from the beginning. Getting Started With Quora. What Is Different About Quora?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Twitter, URL] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Share Links in Email Blasts.  If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. First create a “web page version” of your email blast and use that URL as the link to the share icons. But, are they intertwined? Check it out!”
  • CONFLUENT FORMS  |  TUESDAY, MARCH 9, 2010
    [Twitter, URL] Blog tip #5: Burn your feed and distribute it widely
    services, twitter. The piece of information that you'll need to move forward with Feedburner is the URL of your current feed. By default your Blogger feed URL will look like [link] or you can grab the URL by looking for a symbol in your layout and grabbing the URL that it links to. Feedburner to the rescue!
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JUNE 3, 2011
    [Twitter, URL] Why Google Reader Should Be Your New BFF
    When I read something that I think my Twitter following might find of interest, I post a quick summary and a link to the post or article. Hootsuite is a great tool for this type of work as it allows you to post to each platform you're using -- i.e. Twitter, Facebook, LinkedIn, etc. Tweet June, 2011. Published by Dianna Huff. Welcome!
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 3, 2009
    [Twitter, URL] Tricking MS Outlook To Get Embedded Signature Links
    Other Popular Posts:         DIY Media Buying Or Use A Pro ?        Twitter PR Gem            Email Scoop. He included in his signature block, three embedded hotlinks to his Twitter account, LinkedIn profile and his blog. Type in (copy/past) into the Hyperlink screen address field your Twitter account URL.  . 5. If only.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter, URL] 7 Ways to Optimize Content for Social Sharing
    While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. So what can you do to help move this process along?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Twitter, URL] The 9 Worst Ways to Use LinkedIn for Business
    However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. Twitter). 5. Enter the URL. 7. It might seem like overkill to post updates on Facebook, Twitter, AND LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Twitter, URL] 7 Expert Email Marketing Tips You're Probably Missing Out On
    Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. newsletter, twitter, adwords, etc.). en&url= [link]. How to Warm Up an IP Address.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Twitter, URL] 4 Social Ways to Make B2B Direct Mail More Effective
    Don’t just add a Facebook or Twitter logo, but include your company profile name. Take that extra effort and make sure you add campaign codes to your URLs to track which sites drive traffic to your landing pages. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Twitter, URL] Thesis vs Genesis – Comparing Premium WordPress Themes
    if (is_single()) { ?> · <span class="url fn"><?php id="social-twitter"><script src="[link] type="text/javascript"></script><div> <a href="[link] class="twitter-share-button" data-url="<?php These led to the previously mentioned string of obscenities, but I digress.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Twitter, URL] Content Curation Grows Up, Original Content Still Key
    Post a comment or leave a trackback: Trackback URL. Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? Heres what they found. Share.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Twitter, URL] An Eight-Step Process for Creating Front-Page B2B Industry News
    Create unique URLs. Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Working in an agency setting requires the ability to wear many hats and learn quickly. Developing a Client Questionnaire.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Twitter, URL] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    If you have a company Twitter presence, chances are you've needed to shorten a link or two. Including links in your tweets is critical for driving traffic (and leads) from Twitter to your website, but with that pesky 140-character limit holding you back, your lengthy URLs will always need some slimming down. Danny and Sandy.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Twitter, URL] How to Painlessly Transition Your Company to Inbound Marketing
    Use it in quotes, to start Twitter chats, when citing stats. This could be through a QR code like Gucci did below, or by simply including a URL. Generate reports that show you the number of times your hashtags were mentioned on Twitter. Of course not. Even if it was true. Note: it's not.). here's what to do. But be strategic.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Twitter, URL] The Complete Guide to Updating and Republishing Outdated Blog Content
    To determine how many social shares a post has, enter its URL into LinkTally.com , a free tool created by HubSpot Social Media Scientist Dan Zarrella that tells you how many times a URL has been shares on Facebook, LinkedIn, Google+, and Twitter. Post''s URL (just so I have the information in one place). not so much.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Twitter, URL] How to Generate Links that Tweet [Free Tool]
    If you've ever wanted to make a link that would prepopulate a Twitter message, you've probably read a bunch of blogs, and then had to manually edit a link and add "pluses" to replace your spaces, and its just a pain. Make sure to shorten any URLs before using this tool, and it'll take care of you. Well, until now. Photo Credit: eldh.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Twitter, URL] Five Tips to Improve SEO Using YouTube
    But if your online videos are relevant, people will be curious to see who’s behind them, and of course you can always get your URL in the video itself. So do not forget to set up a link to your video and video channel on blogs, websites, Facebook, Twitter (and whatever you use) to ensure that they can be found more easily. 2.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Twitter, URL] 5 Places to Promote Your Business' Social Media Presence
    On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. they're impossible to find! It's simply because they're not promoting the presence they have! Connect with HubSpot
  • JUNTA 42  |  MONDAY, SEPTEMBER 27, 2010
    [Twitter, URL] 35 Ways to Market Your Blog
    Include the blog URL in your email signature.   Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., It never fails. Promote it on your website.   Blog on Print.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Twitter, URL] How to Leverage LinkedIn for Lead Generation and Recruitment
    Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. your URL here]). LinkedIn for Recruiting. license.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [Twitter, URL] Best SEO Guides, Tips and Resources of 2010
    Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. 93% of these decision makers use search to begin the buying process.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Twitter, URL] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    As shown in the below graphic, you''ll be asked to enter a URL and provide a description for that link. With Facebook acquiring Instagram, LinkedIn acquiring SlideShare, and Twitter launching Vine, it''s clear that social thrives on visual content. We''ve all heard the expression, "You can talk the talk, but can you walk the walk?".
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Twitter, URL] Video Storytelling Made Fun—And Easy
    Once selected, you could share through Facebook, Twitter, email, an instant message or a URL link. You can''t export your video, only replay via a custom URL link. I have great appreciation for the art of animated video storytelling. major problem that is holding companies back, especially small ones, is time and resources.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Twitter, URL] 12 Revealing Marketing Stats About Facebook for Business
    Encourage Twitter followers to become Facebook fans, Facebook fans to comment on your LinkedIn page, and Pinterest users to share their images on your Facebook Timeline. Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". That's cool.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Twitter, URL] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock. And voila!
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Twitter, URL] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Add Personalized URLs (PURLs) to drive people to specific landing pages. Inbound marketing with content has been getting all the attention lately.
  • MUTT GROUP  |  THURSDAY, FEBRUARY 24, 2011
    [Twitter, URL] Measuring Customer Engagement
    Of course we all know that there are some marketers out there who believe that the more Facebook fans or Twitter followers a company has, the more engaged their customers are likely to be. To gauge these metrics accurately, it’s crucial that Web analytics are able to track interactions at a level deeper than the URL. drive a Toyota.
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 1, 2011
    [Twitter, URL] Creating a Branded Foursquare Page
    Keep in mind also that your Foursquare page URL uses your Twitter name, so associate a business Twitter account. Twitter Dependent You are required to connect a Twitter account to it in order to create the pages. You can add someone using their Twitter name, email, phone number or Foursquare user ID.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Twitter, URL] Why You Need a Blog and How to Leverage It Using Social Media
    More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. Still on the fence? Write unique social media messages.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Twitter, URL] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter. Social media channels, unique URLs, and emails are just a few ways of sharing.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Twitter, URL] 2013's Top Content: 10 Brands That Totally Nailed It
    This campaign from AT&T encourages people to submit messages of adoration for their valentine via their Facebook Page, or on Twitter. Keep entering that URL in your browser, but add an "h" each time. If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [Twitter, URL] How to measure 5 popular social media channels
    Twitter Twitter is a social media darling for any product launch, service or business. How many times was your vanity URL used? If your video had a call to action with a vanity URL, how many times did this happen? Social media can offer some very accurate metrics for ROI. How many comments did these posts receive?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 9, 2011
    [Twitter, URL] Act-On Software Stresses Ease of Use
    Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. So let me try again. The new release is designed for marketers who want to start using the system with little or no training.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Twitter, URL] How Closed-Loop Marketing Works
    For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. To do so, you should assign a tracking URL to every marketing campaign that is sending traffic to your website.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Twitter, URL] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. You’ll also get a URL to the quiz, so you can promote it on other social channels and your website. Host a Facebook giveaway. Everyone loves a freebie. Tool to use: Rafflecopter.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 13, 2011
    [Twitter, URL] Content is King: 10 Tips on Effective Writing
    It helps not only for search but will also help drive ‘targeted traffic’ as your posts are repurposed through Twitter. With only 140 characters that you can use for Twitter, that’s not much more than your title and a shortened URL. Content is king as I’ve learned from mentor Michael Gass. Key words in every post titles.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Twitter, URL] 4 Tips for B2B Marketing on Facebook
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. Twitter Explo. Send & Receive Money From Twitter & F.
  • ENGAGE  |  WEDNESDAY, MAY 18, 2011
    [Twitter, URL] The Next Big Thud
    If not, simply listing a URL may yield better results, even if it seems old-fashioned. After all, even firmly established tools — Facebook pages and Twitter feeds — will fail if someone is not there to fill them with useful content and interaction. W hen it comes to gadgets and tech, I used to be a late adopter. GPS stopped working.
  • SYNECORE  |  MONDAY, SEPTEMBER 16, 2013
    [Twitter, URL] Your Hashtag isn’t Just a Pound Sign, it’s a Lifeline.
    Before Target made the official launch announcement on Twitter, users monitoring and engaging with #philiplimfortarget noticed that items were slowly being added to the site, and were quick to share the details to their Twitter community. It’s 11:59pm and I’m wide-eyed, in my pajamas, and anxiously clicking around on my computer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Twitter, URL] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    What Happens When One Page Has Two Links To The Same URL? Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. Common B2B Link Building Questions. Guess what?
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Twitter, URL] 7 Quick Ways to Curate Industry Content for Your Blog
    Digg: Search URL to add content. This blog post, " How to Do Keyword Research ," will be helpful in understanding how to approach selecting the right Twitter hashtags from which to curate. You''ll also end up inherently identifying some excellent Twitter accounts to follow when you start doing this hashtag curation. Blogging
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Twitter, URL] What Is Business Blogging? [FAQs]
    For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". weird. For instance, business blogging. hope so.
  • HUBSPOT  |  THURSDAY, OCTOBER 7, 2010
    [Twitter, URL] 7 Things Your Blog’s Sidebar Can't Live Without
    Add a subscribe button linking to your RSS feed URL. You can use Feedburner to create this URL from your original RSS feed URL, as Feedburner makes it easy for readers to add your feed to their RSS reader, like Google Reader. But there are several important elements that your blog sidebar shouldn’t be without. Search Box.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Twitter, URL] A Year in Review: The Biggest Social Media Updates of 2013
    The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. about Twitter’s initial public offering in November 2013. At the time of its IPO, Twitter hadn''t made any money. As a marketer, you know it’s a best practice to incorporate visual content into your Twitter posts. Ebooks?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [Twitter, URL] Simple Steps to Creating Custom Social Landing Pages and Social Emails
    This means sharing more than a URL by adding the content title or promotion into the message as well. This can be done in emails or landing pages for lots of sites including Linkedin, Twitter, Facebook, and more. Simply replace (xURLx) with the actual URL and (xTitlex) with the actual title for these popular sites.
  • HUBSPOT  |  TUESDAY, MAY 17, 2011
    [Twitter, URL] Grade Your Website and Win Prizes! [Contest]
    Here's the scoop on how to win, Go to WebsiteGrader.com and enter your website's URL. Share your score on Twitter, by using the Tweet This button located at the top of the report. Since its launch in 2006, Website Grader has graded over 3.5 It's helped everyone from small business owners to internet marketing professionals.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Twitter, URL] How Social Media Drives Better Email Results
    recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Twitter, URL] 9 Ways to Use LinkedIn for Smart Professionals
    Sign your posts with your URL and you’ll drive traffic over to your site. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Ways to Show Me the Money on Twitter, Facebook & LinkedIn… Smart Professionals with Dumb Blogs. Is Your Blog Connected to Facebook, Twitter & LinkedIn?
  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [Twitter, URL] What’s So Funny About Social Media and Online Marketing?
    The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Twitter, URL] 3 Website Metrics to Watch Daily
    Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. Even better, link back to specific pages and deeper URLs. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Well yes, but not necessarily every day.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Twitter, URL] Increase B2B Traffic and Reach with a LinkedIn Blog
    Follow me on Twitter. Each LinkedIn post has its own URL, which means you can share these posts on Twitter, Facebook and any other platforms where your prospects spend their time. And they picked who could participate. And they worked with editors. This doesn’t mean you and I can become part of the Influencer program.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Twitter, URL] Answers to 31 Social Media Questions You're Too Shy to Ask
    Answers to Your Twitter Questions. Can I change my Twitter username? Simply go to the 'Account' tab on Twitter, and you'll see a field to change your username. There is not an established industry best practice on this, but let's throw down a definitive answer on whether you should follow someone on Twitter. It depends.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Twitter, URL] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Run your website''s URL through our free Marketing Grader tool.).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Twitter, URL] 10 Helpful Uses of RSS Feeds for Marketing
    Monitor Twitter for mentions of your company and industry-related terms. For Twitter specifically, you should be looking for industry tweets, @replies, and mentions of your business. So, knowing that a channel's username is what appears after the last backslash in the channel's URL (e.g. But it can be so much more to marketers.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Twitter, URL] Best Web Presence Optimization Guides and Tips of 2010
    Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year. Digg this!
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Twitter, URL] ?6 SEO Myths BUSTED
    According to representative John Mueller, Google doesn’t count words on a page to determine ranking ; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts. Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. The keyword is dead. Myth 2.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 8, 2012
    [Twitter, URL] Social Media Event Marketing – 6 Things to Do Before Your Event
    Here are 6 things that you should consider to implement before your next event to both increase participation as well as have a more informed and engaged audience. 1) Create and promote a hashtag In the world of event marketing, utilizing the power of Twitter hashtags in coordination with an event is almost a no-brainer for many in 2012.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Twitter, URL] How to Measure Your Social Media Lead Generation Efforts
    Follow her on Twitter @ashjbee. For example, using a shortened URL like Ow.ly in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your social marketing initiatives. 2. Did they sign up to your program when they clicked on a Twitter link? Opportunity. Analytics.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Twitter, URL] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Twitter, URL] How I Easily Got 25% More Views on My LinkedIn Profile
    Maybe some will visit me in return. 8) Added my LinkedIn account to my email signature & Twitter profile. Note Facebook doesn''t include a field for LinkedIn profile URL. (Or if it does, I couldn''t find it.). Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Zippo. After all, lunch was approaching.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Twitter, URL] Maximize Blog Traffic with Top 27 SEO Plugins
    Redirects prevent broken links when a URL or Permalink is changed. It does that by adding Microdata, Twitter Cards, and Facebook Open Graph to websites, and integrating Authorship. Tweet Old Post tweets about those old, forgotten blog posts on your site, breathing life into them again by driving Twitter traffic. Sure you do.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Twitter, URL] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Something important to note is that in order to see the keyword data, Ifbyphone customers must have the links in their Google ads destination URLs tagged appropriately. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.)
  • HUBSPOT  |  TUESDAY, AUGUST 17, 2010
    [Twitter, URL] 11 Simple Ways B2B Companies Can Be More Social Today
    This means you need a small, square-shaped icon that can be used on social network profiles such as Facebook and Twitter. 3. Head over to Twitter , Facebook , YouTube , etc. Use Twitter Search , Alerts Grader and Boardreader to monitor search terms relating to your industry and business. and create your accounts today. 4.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Twitter, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    The HP image has a URL as part of it. It would be nice if there were some visual reference to this showcase page, although this gentleman does appear on their Twitter background. This image appears on both Twitter and Facebook, so this page is branded consistently with Dynamics’ other social channels.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Twitter, URL] Useful Google Analytics: Goals and Attribution Models
    • Types of traffic: direct traffic (people who type in your URL), search engine traffic, paid traffic, or referring websites. For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Then you can make changes as needed. You can even create a custom model.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Twitter, URL] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    To include a link in the description, just add a full URL (including [link] in your description. For example, on YouTube, the video included at the top of this post includes a URL pointing back to this post on our blog, on which we've included calls-to-action for conversion. Title & Description. Popularity/Views.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Twitter, URL] A Simple Formula for Writing Kick-Ass Blog Titles
    Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. So let''s just dive right in, shall we? Use strong language.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Twitter, URL] 6 Basic Reports Every Marketer Should Know How to Run
    You''ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. This report shows the different URLs that contributed to lead conversions ranking in order of importance.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Twitter, URL] Online Reputation? 4 Tips
    Get URLs for your site before somebody else does so with the poor intentions. It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. 4. Twitter: the little bird that grew up strong. Socialize.
  • HUBSPOT  |  WEDNESDAY, JANUARY 19, 2011
    [Twitter, URL] How to Use Social Media Intel to Prep for a Sales Call
    Does he/she have accounts on Twitter, Facebook, LinkedIn, or another social network or community popular for your industry? If you've already connected with the prospect before the call by another means such as email, consider following them on Twitter or connecting them with on that particular social network. 3. Chime in!
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Twitter, URL] What It Takes to Optimize Your Brand’s Organic Search Visibility
    The danger of page duplication is simple: if a page on your site can be accessed at more than one URL, then the various URLs will circulate on the web independently and acquire links independently. Scenario: The same page (Page A) exists at three different URLs. When did SEO become so complicated? The On-Page Factors.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Twitter, URL] 16 Quick Ways to Squeeze More ROI From Your Blog
    Extend your reach beyond just Twitter, and include social sharing buttons for LinkedIn, Google+, Facebook, and any other social media sites on which you participate. Optimize your URL architecture. The structure of your URL should include a slug at the end with the title of your blog post. Insert calls-to-action. Tag your posts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Twitter, URL] 12 Simple Ways to Build Links Through Events
    While we don’t always love giving away our personal information, make sure to fill out your website URL info. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. Registration. Probably not.
  • INBOUND SALES NETWORK  |  THURSDAY, NOVEMBER 24, 2011
    [Twitter, URL] Is Content Curation Stealing or a Shrewd B2B Marketing Practice?
    So does working Twitter, LinkedIn (B2B) and Facebook (B2C). They would change the title and URL for my post on their site. Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. Manager of Social Media for SAP. Tony Karrer : Great question!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Twitter, URL] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” Small Business Social Media Marketing Strategy
  • WRITTENT  |  WEDNESDAY, MAY 1, 2013
    [Twitter, URL] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    URL if possible. Facebook is especially important for Bing and Google+ is critical for Google, while Twitter, LinkedIn, Reddit, and other social services show visitors how often your content is read and shared. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Media.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Twitter, URL] Don’t Be a Data Creep: Use Data to Add Value
    You’ll decrease the number of fields they have to complete, and as a bonus, you’ll collect data such as Twitter handles, Facebook URLs, or LinkedIn profiles. Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Twitter, URL] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    and) all major search engines take data feeds from Twitter and Facebook,” Lee Odden provides two tactical approaches (nicely illustrated with diagrams) for incorporating social media efforts into SEO processes. How to keep up? This is one outstanding checklist. 20 SEO Tips You Either Forgot or Didn’t Know! And more.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Twitter, URL] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    Some people truly believe that for most local businesses engaging in Social Media ( e.g. Facebook, Twitter, LinkedIn, blogging, etc. ) it is a complete waste of time, and worse – it’s a waste of money. While Maybe Twitter, Facebook and LinkedIn aren’t for them, but these geo local sites are just what the doctor ordered.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Twitter, URL] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    To find this file, type in your URL, and append the it with robots.txt, such as inbound.org/robots.txt. Twitter can provide you with high numbers of impressions, but that doesn't always equal clicks. Engagement rate and the click percentage were independent, and most of the engagement was happening on Twitter, not on The Atlantic.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Twitter, URL] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    However, with responsive design a separate domain is not required, so all web traffic is directed to a single URL, increasing traffic and avoiding a mobile site redirect altogether. On Twitter or Facebook? Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Twitter, URL] The Ultimate Online Editing and Proofreading Checklist
    on-page SEO best practices , incorporating your targeted keywords into the page/post title, URL, headers, and body content (especially within the intro) where appropriate -- without over-stuffing? But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. list post , a.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Twitter, URL] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The site might not get as much attention as its social siblings, Facebook and Twitter, but it’s on its way. You’ll upload a high-resolution picture of your app and set the destination URL to your app’s page in the App Store. Need help with a remodeling project? Tapped out of dinner ideas? How will app pins work?
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