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JUNE 4, 2012 [Twitter] 5 Cool Social Media Tools to Help You Expand Your Small Business
Monitoring your company’s Twitter presence can be a pain, especially if you use only the default search tool to study your mentions. Monitter is like a turbo-charged search engine for Twitter. So if you want to see who’s tweeting about your company, just enter your Twitter handle, grab yourself a cup of coffee and watch the hits come rolling in. 1) Monitter.
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JULY 11, 2011 [Twitter] Customer Experience Marketing for Real People
There are a number of ways that you can deliver a more personal and humanized customer experience: Use a Twitter account to respond directly to customer questions/issues. By Lief Larson "Customer Experience " has redeveloped as a buzz phrase in digital marketing departments lately. Marketing is an exercise in relationship building. This is simply not the case.
JULY 30, 2012 | WORKFACE
[Twitter] Human Availability & Website Visitors = Great Investment
JUNE 12, 2012 | WORKFACE
[Twitter] Are You Using the Social Business Model in Your Company?
JUNE 4, 2012 | WORKFACE
[Twitter] 5 Cool Social Media Tools to Help You Expand Your Small Business
APRIL 6, 2012 | WORKFACE
[Twitter] “Hot” and “Cool” Social Media
JANUARY 17, 2012 | WORKFACE
[Twitter] 6 Billion Kings – Why Your Approach to Customers Must Change
DECEMBER 19, 2011 | WORKFACE
[Twitter] Cutting Through the Social Media Noise
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APRIL 6, 2012 [Twitter] “Hot” and “Cool” Social Media
Having soaked on our discussion for a few hours, I think Twitter requires less sensory involvement than Facebook, and the future of social media will increasingly trend towards higher sensory experiences. Marshall McLuhan is probably best known for postulating that “the medium is the message,” but his lesser known “hot” and “cool” media concept may prove even more prescient with the impending engagement economy that will be adopted by marketers and salespersons interested in making social media work in entirely new ways. was in Washington, D.C.
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OCTOBER 19, 2011 [Twitter] Creating Great Digital User Experiences for Your Next Wave of Customers
The web is, in Shapiro’s words, “the preferred place for everything…In a digitally driven economy, the preferred way for everyone to interact with a company is through Internet technologies, such as a company’s website, mobile interface, or Twitter feed.” ” Their world has always included computers, the Internet and cell phones.
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DECEMBER 5, 2011 [Twitter] How to be Where Your Customers Are – In the Digital Flesh
And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) There is no doubt that if you have a company website you have definitely seen it evolve over the last decade. It started out simply as a digital version of the fancy full color brochures your marketing department paid bucks to have printed up. This was the classic Static Brochure website. Then, along came technologies that allowed your website to display information that came out of a database. This was pretty sweet because your website had the changing dynamic feel to it.
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JUNE 12, 2012 [Twitter] Are You Using the Social Business Model in Your Company?
Combining social networking “netiquette” (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. Customer Support. Recruiting. Crowdsourcing. Internal employee collaboration.
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WORKFACE | MONDAY, JULY 30, 2012 [Twitter] Human Availability & Website Visitors = Great Investment
Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. For, the window of reaction time to the customer opportunity does close quickly and today that reaction time needs to be immediate. Many visitors now expect real-time engagement when they visit your website. bounce" or "abandonment"). With 2.2 MORE >>
WORKFACE | TUESDAY, JANUARY 17, 2012 [Twitter] 6 Billion Kings – Why Your Approach to Customers Must Change
Yes, phone and email are still alive and well, but now you have to take into consider a range of unique customer communication preferences, including: social media channels (Facebook & Twitter), customer-initiate real-time text/audio/video chat wherever your Company has a digital presence (website, social media, phone, tablet), and also that all these communication channels work flawlessly within your retail doors. Customers are often referred to as “consumers” for a reason: they pay for consumption. First, we consumed. But, this is about to get much more complicated. MORE >>
WORKFACE | MONDAY, DECEMBER 19, 2011 [Twitter] Cutting Through the Social Media Noise
Noise is certainly everywhere in our lives these days.TV, radio, my email inbox, twitter and facebook streams. I recently read an interesting post by Mike Loukides on ( radar.oreilly.com ) and the topic was something that I'm sure most people can't fathom: The end of social. The end of social? You've got to be joking! Social is everywhere! But that was exactly his point. The noise factor has increased so dramatically in our social feeds (think automated check-ins and what I'm listening to) that it is drowning out the very things that make social valuable. That's a profound point. MORE >>
WORKFACE | WEDNESDAY, JUNE 1, 2011 [Twitter] An Internet Sales Force Needs Better Tools
Social Wallpaper: Your sales team could be logged into Twitter all day waiting for customers to make a comment or ask a question. By Lief Larson. You sell products in the offline world, you say? Better think twice. Even though customers may buy from you in the offline world, the majority of people are researching and making purchase considerations online. In September 2010 Pew Internet surveyed over 3,000 adults about their product research habits. The study found that nearly 60% of Americans perform online research on products and services they are considering purchasing. MORE >>
WORKFACE | SATURDAY, JUNE 4, 2011 [Twitter] Selling on the Web has Rules: Break Them!
But, let’s take this approach to a social network situation… Say she mentions, “I’m looking for a new purse” on her Facebook wall or Twitter feed. By Lief Larson. For those of you who know me, you’ve heard me talk endlessly about the theoretical limit of social relationships first espoused by Robin Dunbar. The Rule of 150 (also know as Dunbar’s Number ) suggests that we are limited in our ability to manage our web-based social networks as a rule of social nature. With time these and no face-to-face engagement, these connections drop off. MORE >>
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