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4 Ways to be a Better B2B Twitterer

WebMarketCentral

There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Finally, Twitter is a tool for building relationships.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

7 Reasons Every Business Needs to Twitter

WebMarketCentral

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter. Twitter is a much more casual and conversational.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. Staci J. Who's right?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Twitter FAIL!

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results? Social Tagging

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Sorry.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Self-described as simply a real-time short messaging service and often referred to a microblogging platform , to those new to it, Twitter resembles nothing so much as a giant cocktail party where everyone talks at once and hopes others listen. Most Web 2.0 That would be.Twitterbation? variety.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

Sure, it can help to utilize the growing number of Twitter tools available as well, but if your Twitter grade isn't as high as you'd like it to be, you may want to take some tips from grandma: "The good Lord gave you two ears, but only one mouth." In other words, to attract and keep followers, spend more time listening than talking. Twitter is a busy place. Publicly.

How to Use Twitter for Business

WebMarketCentral

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Practical Guide to Twittering for Business View more presentations from chrisabraham. What Twitter is Useful For 1) sharing real-time news , such as what was happening, while it was happening, during the terrorist attack on Mumbai; 2) monitoring what people are saying about your company, brand, industry, hobby, favorite charity, cause, or anything else; and 3) business. eastern.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? 50 Ideas on Using Twitter for Business by Social for Business As the title promises, here are more than four dozen ideas on how to use Twitter for business, categorized into five groups including "Ideas about WHAT to Tweet" (e.g., But which social media tool do marketers find most valuable?

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode. It's a very interesting list. me ), among others. You can find details of the top five and 6-10 winners on Judy's blog. Paul del.icio.us

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Among his conclusions: more content helps. Blogging helps.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Never Twitter drunk. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. And then there's Google.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

Looking Back at 400: Top 10 Posts

WebMarketCentral

Clearly, marketers love benchmark data. ** technorati tags: website design Stoney deGeyter social media marketing strategy MarketingSherpa Steve Woods Eloqua Lorna Lu b2b SEO strategic marketing plan Twitter Chris Abraham Anamitra Banerji social media email signature Guy Kawasaki AdWords CTR conversion rate banner ad CTR benchmarking del.icio.us range, with any performance above 0.5%

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. But there's no question that journalism is taking a beating during this downturn. Audience.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? Among the mistakes are ignoring (or improper use of) h1, h2 etc. The Answer To All Your SEO Questions!

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Generally, 20% or more of the people on your house list will open your emails, while perhaps 1% of your Twitter following will see any given tweet. The confusion stems from where social media fits in the marketing mix.

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Number of Twitter followers. randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). Of the 10, none have more than 14,000 followers; four have 3,000 followers or more; two have between 1,000 and 1,500; two have less than 600; and two aren't on Twitter at all!

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Attract lots of targeted Twitter followers in a short time? How I attracted 8000 Twitter followers in 14 weeks! Instead, he offers a positive philosophy and thoughtful approach to attracting worthwhile, like-minded Twitter "associates" (like many Twitters, Jim finds the term "followers" a little creepy). It includes the discourse elements of Twitter but goes further."

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Skimmer Skimmer is a free Adobe AIR desktop application designed to organize your social media activities and make interaction easier by aggregating your friends' feeds from Twitter, Flickr, Facebook, YouTube, and Blogger on one screen. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites?

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Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Twitter search engines, Google Advanced Blog Search and a few you've probably never heard of.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

For writers who choose to use this platform, Lee Jordan's Blogger is an indispensable guide and reference. ** technorati tags: Google Blogger platform Blogger Beyond the Basics book review Lee Jordan Arachnophilia Color Hunter VisiBone social media buttons Twitter widget del.icio.us There's very little to not like about this book.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. How can you make more efficient use of social media? Social Tagging

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

And if so, how? I get those questions, and while I generally avoid writing about myself (preferring to stick to topics that are actually interesting), a recent post here on how to use Twitter for business was part of interesting and illustrative social media experience. After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Social Tagging

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. A low-cost web analytics package with features that can't be matched by that free one everybody uses. search engine just for faces. Helpful Firefox plugins and SEO analytics tools.

How to Create a Cool Social Media Email Signature

WebMarketCentral

Follow me on Twitter") in the Alternate Text box just in case you recipient's email settings block the images. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. A lot. In fact. Click "New." 6.

Social Networking or Social Notworking?

WebMarketCentral

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. Learn how to use Twitter for business. With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. Get it?

Chapeau Blog Awards - Only Two Days Left to Vote!

WebMarketCentral

And tell your friends, your neighbors, your Twitter followers! ** Contact Tom Pick: tomATwebmarketcentralDOTcom. If you enjoy the coverage on this blog of social media marketing , SEO , online tools and web marketing —as well as occasional off-topic ramble , vacation or home project photos —please cast your vote for WebMarketCentral in the Chapeau Blog Awards today! (Or tomorrow.

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Social Media Ostriches

WebMarketCentral

Allegedly, a leaked memo from Gannett, the publisher of USA Today, stated: " It has come to my attention that some staff members are spending a lot of time on Facebook, Twitter and other social networking sites during work hours.This is not appropriate. If employees are really determined to waste company time, they'll do so with or without Twitter and Facebook. Social Tagging