7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter. Twitter is a much more casual and conversational.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
There's a tremendous amount of interest in Twitter among b2b marketers. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Finally, Twitter is a tool for building relationships.
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. These are people who definitely do not suck at Twitter. Twitter Name Never use your real name. Twitter Bio Leave it blank. The default Twitter bird is always a safe choice.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.
Does More Twitter Followers Equal More Traffic?
JULY 14, 2009
Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). The first was this post from Soshable, Following on Twitter: Quality vs Quantity. thought it would be rude not to do so. Social Tagging
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Sorry.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Self-described as simply a real-time short messaging service and often referred to a microblogging platform , to those new to it, Twitter resembles nothing so much as a giant cocktail party where everyone talks at once and hopes others listen. Most Web 2.0 That would be.Twitterbation? variety.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit?
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available. To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc.
The 4 C's of Social Media
MARCH 4, 2009
For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. Staci J. Who's right?
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. Social Tagging Web Marketing
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.
Can Social Media Save Detroit?
DECEMBER 22, 2008
Imagine a production line employee asking a question online and getting a direct response from an auto company executive on Twitter or YouTube—instantly and publicly, with no filtering through layers of management or labor spokespersons. Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. Social Tagging
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Don't send a thankyou note, don't Digg/Mixx/Stumble or Twitter it, don't post a link from the news area on your website, don't do anything. Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Seth Godin.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Twitter FAIL!
Definitive Guide to Planning a New Content Initiative
Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results? Social Tagging
Everything You Need to Know About Twitter You Learned from Grandma
JULY 8, 2009
Sure, it can help to utilize the growing number of Twitter tools available as well, but if your Twitter grade isn't as high as you'd like it to be, you may want to take some tips from grandma: "The good Lord gave you two ears, but only one mouth." In other words, to attract and keep followers, spend more time listening than talking. Twitter is a busy place. Publicly.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Use Technology to Enhance the Experience, Not Replace it: SXSW is where Twitter gained its prominence as a way for people to stay in touch with what was happening throughout the whole venue. For example, use Twitter to solicit feedback and questions from the audience during a live panel discussion. If you're interested in learning how Cece can help your programs, she can be reached at cece.lee[@]gmail[dot]com. ** technorati tags: Virtual events Social media TED SXSW SouthbySouthWest Twitter MySpace Facebook marketing engage community del.icio.us And they did it for FREE.
How to Use Twitter for Business
MAY 6, 2009
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Practical Guide to Twittering for Business View more presentations from chrisabraham. What Twitter is Useful For 1) sharing real-time news , such as what was happening, while it was happening, during the terrorist attack on Mumbai; 2) monitoring what people are saying about your company, brand, industry, hobby, favorite charity, cause, or anything else; and 3) business. eastern.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
How can you maximize the business value of tools like LinkedIn and Twitter? 50 Ideas on Using Twitter for Business by Social for Business As the title promises, here are more than four dozen ideas on how to use Twitter for business, categorized into five groups including "Ideas about WHAT to Tweet" (e.g., But which social media tool do marketers find most valuable?
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode. It's a very interesting list. me ), among others. You can find details of the top five and 6-10 winners on Judy's blog. Paul del.icio.us
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Among his conclusions: more content helps. Blogging helps.
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Never Twitter drunk. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. And then there's Google.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.
B2B Marketing Trends for 2016
and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
Clearly, marketers love benchmark data. ** technorati tags: website design Stoney deGeyter social media marketing strategy MarketingSherpa Steve Woods Eloqua Lorna Lu b2b SEO strategic marketing plan Twitter Chris Abraham Anamitra Banerji social media email signature Guy Kawasaki AdWords CTR conversion rate banner ad CTR benchmarking del.icio.us range, with any performance above 0.5%