ViewPoint

MARCH 27, 2014

Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.' He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Twitter: @ardath421. It doesn’t develop naturally; it takes work. LinkedIn: www.linkedin.com/in/ardathalbee. Stay Tuned. By Dan McDade.'

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Twitter: @chris_snell. Here are some highlights from our conversation, which can be viewed in its entirety below. Used to be lucky if you had an email to go on”. Stay Tuned.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Twitter: @chris_snell. Here are some highlights from our conversation, which can be viewed in its entirety below. Used to be lucky if you had an email to go on”. Stay Tuned.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

MARCH 2, 2011

Blogging, engaging, listening to customers on Facebook or Twitter. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so? But "being on Facebook and Twitter" won’t generate leads and convert sales unless you design them to. Good luck!

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JULY 12, 2012

” She talks about her own experiences on Twitter for MarketingProfs: “I’m on that channel on behalf of MarketingProfs, and I love talking to customers there. A lot of companies that I talk to will say, ‘Oh well, we need to be on Twitter—we need a Twitter strategy.’ Stay Tuned.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

OCTOBER 31, 2013

Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter is more of a running conversation, where people relax and divulge more personal information. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

OCTOBER 14, 2011

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

BtoB 120

BtoB PointClear Class Linkedin 120

ViewPoint

DECEMBER 8, 2011

A recent lawsuit, for instance, values Twitter followers at $2.50 ” In other words, it may be difficult to know your specific ROI but your ability to model and measure approximate if not 100% precise answers is getting better all the time.

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

MARCH 26, 2015

Twitter: @mike_weinberg. .: The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. Web: [link]. Sales Process Sales & Marketing Management'

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

AUGUST 18, 2015

You can follow her on Twitter @pamhege or find her on LinkedIn. Today she serves as Managing Partner of Homeport Marketing , a B2B lead-to-revenue firm in Atlanta that builds and rebuilds lead-to-revenue strategies and processes that align marketing and sales to generate consistent revenue growth.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

DECEMBER 10, 2013

Twitter: @velocity_sales. The boon in inside sales has been a benefit to sales reps and their families, since reps don’t have to spend the same amount of time in the field. You can connect with Chad and learn more about ConnectAndSell via the following resources: Website: www.connectandsell.com. Chad''s Blog: highvelocitysales.wordpress.com.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

DECEMBER 3, 2013

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point — Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Consulting Video Marketing 120

ViewPoint

MARCH 24, 2015

Twitter: @mike_weinberg. .: The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. Web: [link]. Prospect Development Outbound Marketing'

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

MARCH 20, 2014

Get to know Ian via Twitter and Facebook.' Ian is the founder of the Senator Club , a social club for entrepreneurs and sales professionals to get good at sales. Founded in 2013, the Senator Club is designed to educate members on modern day sales strategies and technologies.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

AUGUST 28, 2013

Twitter: @stein_nick. Obviously you want to be thoughtful about the behaviors you’re trying to promote in your sales force and ultimately drive revenue. You can connect with Nick and learn more about his work at Salesforce.com via the following resources: Website: www.work.com. The next PowerViews will be with Chris Snell of Care.com.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

MARCH 27, 2015

Twitter: @mike_weinberg. .: The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. Web: [link]. Sales Process Sales & Marketing Management'

Tips 120

Tips Work Management Amazon Marketing Prospects 120

ViewPoint

JULY 26, 2018

Of course, every program is supported during the interview with quotes from the guest and host on Twitter. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Social media. Retweets are common from the guest’s marketing staff. Email blast.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

AUGUST 20, 2015

You can follow her on Twitter @pamhege or find her on LinkedIn. Today she serves as Managing Partner of Homeport Marketing , a B2B lead-to-revenue firm in Atlanta that builds and rebuilds lead-to-revenue strategies and processes that align marketing and sales to generate consistent revenue growth.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

JULY 17, 2013

Twitter: @josianefeigon. If your US business isn’t clued into the needs of emerging markets, China (not the US) will be the largest economy. You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog. YouTube: youtube.com/user/josianefeigon. Phone: (415) 543-6537.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point —Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JANUARY 9, 2014

When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 14, 2013

Twitter: @BrennerMichael. As this trend continues it becomes more important to create your own personal brand. You can connect with Michael and learn more about his work via the following resources: B2B Marketing Insider Website: www.b2bmarketinginsider.com. The next PowerViews will be with Ardath Albee of Marketing Interactions, Inc.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

JANUARY 31, 2013

When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. LinkedIn: Tony Zambito. Coming Soon: www.tonyzambito.com. The next PowerViews will be with Michael Brenner of SAP. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

APRIL 10, 2014

They can be found on Twitter and Facebook.' Mike Kamo is the VP of marketing for Strideapp. Stride is a Cloud-based CRM and mobile app that helps small to medium sized agencies manage and track leads, as well as close more deals.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

ViewPoint

JULY 9, 2013

Twitter: @scoremoresales. The challenge this presents is the ability to justify investing in an expensive comprehensive CRM tool that has been customized, when in fact it’s not reflecting the true data. You can connect with Lori and learn more about Score More Sales via the following resources: Lori''s Website: www.scoremoresales.com.

Lead Scoring 120

Lead Scoring Lead Ranking Thought Leadership Sales Qualified Leads 120

ViewPoint

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. Jamie shares insight into how you can get ahead of the competition.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

FEBRUARY 26, 2013

They even connect on LinkedIn and follow each other’s Twitter feeds. In a virtual world it’s easy to lose the sense of connection. Salespeople and customers exchange emails. They talk on the phone. But unless they can see the face of the other person, it’s hard to make a human connection.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

JANUARY 11, 2011

Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts. Social media has leveled the playing field.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 28, 2015

Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. This will provide insight that goes beyond their work history and education.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

JUNE 15, 2012

Sales Lead Management Association on Twitter: @SalesLdMgmtAssn. You can connect with Jim and learn more about his work at the Sales Lead Management Association via the following resources: Jim’s Email Address: jobermayer at salesleadmgmtassn dot com. Sales Lead Management Association Website: www.salesleadmgmtassn.com. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

JUNE 8, 2012

Ginger on Twitter: @customeralchemy. You can connect with Ginger and learn more about her work at 1to1 Media by visiting the following resources: Ginger’s Email Address: ginger dot conlon at 1to1media dot com. 1to1 Media Website: www.1to1media.com. 1to1media.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120