Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. How to Always Make the Sale. It does. MORE >>

You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. 'My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Understand the Buyer''s Backstory. MORE >>

Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. For instance, when Guy Kawasaki asked a room full of B2B marketers at a recent MarketingProfs event, “How many people think Twitter is stupid?” What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011). Like at the start of a new year. Social media = Lots of room for improvement. Why is that? ”). MORE >>

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. Logistics companies aren't on Twitter. Whether it's leveraging connections with industry contacts in a LinkedIn or Facebook group, blogging and winning search results for terms your ideal customer might be searching for or even connecting with prospective buyers on Twitter, social media can offer you something you didn't have before: A way to connect personally with prospects, and often enough to stay top-of-mind. People are. MORE >>

You can connect with Craig and learn more about his work via the following resources: Craig on Twitter: @funnelholic. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. There are all these things we’ve got to do.’ MORE >>