Several speakers at the conference (Marketo included) raved about results they’re generating from advertising on Twitter, specifically through Promoted Tweets. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. The latter is a big no no.). MORE >>

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Good luck with that. agree. MORE >>

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Promote subscriptions prominently. MORE >>

For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Reasonable enough, right? All true. MORE >>

something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers. Note that a critical ingredient to this strategy is an effective landing page, with enough supporting text to mirror the information that you’re referencing on Twitter. That connection is integral – without it, for example if the landing page featured only the barest of an offer description and a registration form – the reader will fail to make the connection between what was promised on Twitter and the content that you’re offering. MORE >>