The Point

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account. This kind of “social wall” is also commonly used for events to display live tweets as they posted.

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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

Follow the prospect on Twitter. Download content from the prospect’s Website. View the prospect’s LinkedIn profile. Connect with the prospect via LinkedIn. Send Inmail via LinkedIn. Send low-cost direct mail (e.g. Send low-cost gift (e.g. Starbucks gift card). Send high-cost gift (e.g. bottle of wine). Send company swag (e.g.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.

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Factoids: How to Tweet Multiple Times About the Same Offer

The Point

something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers. Note that a critical ingredient to this strategy is an effective landing page, with enough supporting text to mirror the information that you’re referencing on Twitter.

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Career Advice for a Young Marketer

The Point

And yet, in the Twitter era, good business writing is a skill both in high demand and short supply. At bare minimum, you’ll be a better marketer for learning why customers buy. Learn to write, and write well. You shouldn’t have to say “learn to write” to a college graduate.