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APRIL 30, 2013 [Twitter] Branding is Not Demand Generation. Stop Pretending That It Is.
Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. No problem. understand. Wait, what?
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JULY 13, 2012 [Twitter] Do Lead Nurturing Campaigns Always Need an Offer?
As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing. Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. But maybe that’s just me. Occasionally? Not so much.”.
JULY 12, 2013 | THE POINT
[Twitter] 7 Webinar Invitation Mistakes You Can’t Ignore
JUNE 18, 2013 | THE POINT
[Twitter] Content Selling: How Sales Can Better Leverage Marketing Content
APRIL 30, 2013 | THE POINT
[Twitter] Branding is Not Demand Generation. Stop Pretending That It Is.
FEBRUARY 4, 2013 | THE POINT
[Twitter] A Really Useful B2B Marketing Benchmark Report from Optify
AUGUST 6, 2012 | THE POINT
[Twitter] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
JULY 13, 2012 | THE POINT
[Twitter] Do Lead Nurturing Campaigns Always Need an Offer?
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| | THE POINT
JUNE 27, 2012 [Twitter] 5 Campaign Ideas for When You Have No Content
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. Run a survey.
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JUNE 20, 2011 [Twitter] 8 Things Your CEO Can Write About On His/Her Blog
Title your post with search results and Twitter in mind (i.e. Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. good place to be controversial. years ago? Just remember: 1.
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OCTOBER 14, 2010 [Twitter] 21 Tips & Other Impressions from the Marketo User Summit
Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. It’s all heady stuff. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Email?
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FEBRUARY 4, 2013 [Twitter] A Really Useful B2B Marketing Benchmark Report from Optify
Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.) The metrics reported by B2B benchmark reports can also be grossly misleading.
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THE POINT | TUESDAY, JUNE 18, 2013 [Twitter] Content Selling: How Sales Can Better Leverage Marketing Content
For more information on the Knowledgetree solution, visit their Website or follow them on Twitter at @KnowledgeTree. 'Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”. HS) What problem does KnowledgeTree solve? We call that approach Content Selling. MORE >>
THE POINT | THURSDAY, MARCH 29, 2012 [Twitter] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Start with a prominent headline (“Subscribe” works just fine) and consider descriptive selling copy that “sells” the various options: “Get instant notice of our new posts by following this blog through RSS or Twitter, or become an email subscriber and receive a convenient monthly summary of new content in your inbox. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Promote subscriptions prominently. MORE >>
THE POINT | MONDAY, AUGUST 6, 2012 [Twitter] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
Several speakers at the conference (Marketo included) raved about results they’re generating from advertising on Twitter, specifically through Promoted Tweets. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. The latter is a big no no.). MORE >>
THE POINT | WEDNESDAY, NOVEMBER 16, 2011 [Twitter] No Leads from Social Media? No Excuses.
Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number is pretty startling, but on reflection, it really shouldn’t be too surprising. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Good luck with that. agree. MORE >>
THE POINT | FRIDAY, JULY 12, 2013 [Twitter] 7 Webinar Invitation Mistakes You Can’t Ignore
Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. 'How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. If you must use a graphic header, make it count. Graphic headers are a necessary evil in HTML email design. On the one hand, they add an element of visual interest and enable you to highlight a key selling point. MORE >>
- [Twitter] Is Social Media Wasted on PR Agencies? THE POINT | THURSDAY, OCTOBER 8, 2009
- [Twitter] Factoids: How to Tweet Multiple Times About the Same Offer THE POINT | THURSDAY, JUNE 24, 2010
- [Twitter] Top 10 Posts on B2B Lead Gen for 2010 THE POINT | MONDAY, DECEMBER 6, 2010
- [Twitter] Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- [Twitter] Report: B2B Blogging Trends in 2011 THE POINT | TUESDAY, FEBRUARY 8, 2011
- [Twitter] Blog Makeover Nets Sales Leads for Software Company THE POINT | WEDNESDAY, APRIL 21, 2010
- [Twitter] How to Revive a Dying E-Newsletter: 4 Tips THE POINT | MONDAY, NOVEMBER 28, 2011
- [Twitter] Quick Tips for Lead Generation Success (Podcast) THE POINT | TUESDAY, DECEMBER 14, 2010
- [Twitter] Help Our Client Choose a Logo (Poll) THE POINT | WEDNESDAY, MAY 12, 2010
- [Twitter] Mix Up Offer Content to Keep Nurturing Prospects Engaged THE POINT | WEDNESDAY, MARCH 3, 2010
- [Twitter] Are Social Links the Answer to Lagging Email Response? THE POINT | WEDNESDAY, OCTOBER 21, 2009
- [Twitter] Welcome to The Point THE POINT | WEDNESDAY, JANUARY 27, 2010
- [Twitter] 6 Easy Steps to Increase Leads from Your Corporate Blog THE POINT | MONDAY, SEPTEMBER 28, 2009
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