5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. That’s not because email is going away any time soon.
7 Steps to a Successful Account-Based Marketing (ABM) Strategy
NOVEMBER 20, 2015
– Paid social advertising on LinkedIn, Facebook, and Twitter, via “custom audiences”. Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. 3. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Optimize post titles for search. Offer multiple subscription options. No problem.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? What’s the difference between the various ad formats?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.) The metrics reported by B2B benchmark reports can also be grossly misleading.
7 Webinar Invitation Mistakes You Can’t Ignore
JULY 12, 2013
Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1.
Branding is Not Demand Generation. Stop Pretending That It Is.
APRIL 30, 2013
Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment. understand. Wait, what?
9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
AUGUST 6, 2012
Several speakers at the conference (Marketo included) raved about results they’re generating from advertising on Twitter, specifically through Promoted Tweets. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Surprising? Infographics?
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. Run a survey.
Do Lead Nurturing Campaigns Always Need an Offer?
JULY 13, 2012
As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing. Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. Occasionally? More than once every couple of weeks?
3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
MARCH 29, 2012
Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Offer downloadable content. Increased Developer Productivity. Download Now.
8 Things Your CEO Can Write About On His/Her Blog
JUNE 20, 2011
Title your post with search results and Twitter in mind (i.e. Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. good place to be controversial. 2. years ago?
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.
Help Our Client Choose a Logo (Poll)
MAY 12, 2010
Feel free also to share the poll with friends, colleagues, and family using the “SHARE button, which will allow you to add this post to Facebook or Twitter, or forward the information via email. Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. Choose your favorite by voting in the poll below.
How to Revive a Dying E-Newsletter: 4 Tips
NOVEMBER 28, 2011
It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.
No Leads from Social Media? No Excuses.
NOVEMBER 16, 2011
Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.
Segmentation, Social Media Drive Lead Nurturing Success for iDirect
SEPTEMBER 6, 2011
This served a number of purposes: introducing greater interactivity through functionality like comments and social sharing (Facebook, Twitter), but also leveraging newsletter content to drive increased search traffic and ultimately, more inbound inquiries. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.
Definitive Guide to Planning a New Content Initiative
Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.
Is Social Media Wasted on PR Agencies?
OCTOBER 8, 2009
For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. Reasonable enough, right? All true.
Report: B2B Blogging Trends in 2011
FEBRUARY 8, 2011
Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. My contribution is reproduced (with permission) below. For a copy of the complete report (no registration required), click here.
Blog Makeover Nets Sales Leads for Software Company
APRIL 21, 2010
Here are some key features worth noting: * Prominent Subscription Options : visitors can choose to subscribe via email (a monthly compilation of new posts), RSS, or through Twitter. How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? convert that search traffic to measurable sales leads. The results have been startling.
Factoids: How to Tweet Multiple Times About the Same Offer
JUNE 24, 2010
something that you might be able to repeat on Twitter a few times over the space of as many weeks without alienating your followers. Note that a critical ingredient to this strategy is an effective landing page, with enough supporting text to mirror the information that you’re referencing on Twitter. So you just launched a new white paper. Try factoids.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
Quick Tips for Lead Generation Success (Podcast)
DECEMBER 14, 2010
Watch this space for updates, or simply subscribe via email or Twitter to be alerted when the next segment is posted. With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. You can access the podcast here. The remainder of the complete, 40-minute podcast will be released over the coming weeks.
Top 10 Posts on B2B Lead Gen for 2010
DECEMBER 6, 2010
Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2. The First (Almost) Clickable Direct Mail. 5.
Mix Up Offer Content to Keep Nurturing Prospects Engaged
MARCH 3, 2010
Not only does this serve to break up what otherwise might be a stream of white papers and webinar invitations, pushing out blog content via email has consistently shown to generate more blog traffic, expand the blog’s reach (through social sharing), and spawn additional subscribers via email, RSS and Twitter. white papers) tends to perform better than does promotional content (e.g.
21 Tips & Other Impressions from the Marketo User Summit
OCTOBER 14, 2010
Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. It’s all heady stuff. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Email?
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
Welcome to The Point
JANUARY 27, 2010
If you already follow me on Twitter , you’ll see new posts from this blog as they happen. If you were an email subscriber to the old blog, you’ll start to receive monthly email updates from the Point starting in the next few weeks. If you’re not already a subscriber, join in the conversation. If this is your first visit to the blog, welcome. If you’re a regular reader of my old blog, you may be asking (literally): What’s The Point? Here’s the news: the blog has moved to a new location and re-launched with a new name because I’ve also moved, to a new agency: Spear Marketing Group.
6 Easy Steps to Increase Leads from Your Corporate Blog
SEPTEMBER 28, 2009
Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the [.].
Are Social Links the Answer to Lagging Email Response?
OCTOBER 21, 2009
Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance” , Silverpop provides compelling data that suggests adding social links to emails can have a significant effect on email reach (views), click-through, and response. In a word: no. Test their location in the email.
The 10 Don’ts of Twitter for B2B Marketing
APRIL 26, 2016
Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.
B2B Marketing Trends for 2016
and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.
Why You Should Consider Using Twitter for B2B Leads
APRIL 5, 2016
Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.