The Effective Marketer

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Twitter to announce daily Twitter-only promotions.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! brand mascots are a common tool to promote your product or service.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can leave a response , or trackback from your own site.

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How An Old School Product Leveraged A New Mobile App

The Effective Marketer

Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article. As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.

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