The B2B Research Blog

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Business volunteering – people or profits?

The B2B Research Blog

We hope that you find the study useful, and please do feel free to spread the word on Twitter.  Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. The results were fascinating.  Gordon McCulloch, CEO, Community Action Southwark.

How B2B brands approach Twitter

The B2B Research Blog

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Analysing the Twitter activity of the top two hundred B2B Super Brands reveals some useful quality related benchmarks for us mere mortals. Gain a Klout score above 44 and you’re out-performing half of these Twitter accounts. Not only did these Twitter accounts differ in their quality, but they differed in purpose and style. B2B marcomms B2B Marketing Magazine column B2B social media Twitter

The month in #mrx

The B2B Research Blog

Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  And in first place…@esoGOV. Topping the bill was ESOMAR Government Affairs ( @esoGOV ). close second…@kristinluck.

Time to get with the programmatic

The B2B Research Blog

Follow us on Twitter ,  LinkedIn  and Google+. Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Top B2B marketing challenges – an update

The B2B Research Blog

Follow me on Twitter:  @andydalg. I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied.  Just two weeks on that’s risen to 246.  Content. Relevance. Differentiation. Enjoyed this post? Subscribe and receive new posts by RSS.

B2B social media – a two horse race?

The B2B Research Blog

In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  When asked which one social network is most effective in supporting their marketing goals, almost half (45%) pick LinkedIn.    Just 20% choose Twitter. Social media is time consuming.  Who’s your money on?

Eight ways B2B market research differs from B2C

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information.  The result is bad decisions. Research can also passively hurt business performance by not driving action.  The conclusions are sound, but sit on a shelf gathering dust.  Now, don’t get me wrong.  Research can also be very, very powerful.  Kingmakers’ are critical. 

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How do we align sales and marketing?

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Ever looked at our cousins in FMCG marketing with a little jealousy?  Eyed their big budgets with envy?  Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.  At least you will have done if you’re anything like the 100 B2B marketing leaders Circle recently surveyed as part of the B2B Marketing Leaders Forum. Of all the findings revealed in the survey, that struck me most.  Not a rare occurrence. 

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Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Eight ways B2B market research differs from B2C

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Warning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information.  The result is bad decisions. Research can also passively hurt business performance by not driving action.  The conclusions are sound, but sit on a shelf gathering dust.  Now, don’t get me wrong.  Research can also be very, very powerful.  Kingmakers’ are critical. 

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47% of B2B marketers endorse using sex to sell

The B2B Research Blog

Follow me on Twitter:   @andydalg. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma.   To use, or not to use, promotional girls at a trade show stand? Her boss is insistent but she has concerns.  I share them. First, let’s be clear about exactly what a “promotional girl” is. They’re knowledgeable. They vet prospects.

Financial benchmarks for B2B Marketing agencies

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report.  We’re giving away copies to the first 50 new subscribers to this blog.  Get your copy here  - subscribe. Highlights. Look at the headline numbers and you’d be forgiven for thinking everything is rosy. Average gross income is up 15%.  More than one half (56%) said ‘pressure on client budgets’. 

B2B Marcomms Agency League – highlights

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. And we also have a thriving community of agencies.  At the B2B Marketing Awards we see a showcase of talent that never fails to impress.  But that’s just tip of the iceberg.  Average gross income in 2012 is up 15%. 

B2B Marcomms Agency League – highlights

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. The average satisfaction score given by clients to their agency is 8.3 out of 10. We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. And we also have a thriving community of agencies.  At the B2B Marketing Awards we see a showcase of talent that never fails to impress. 

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Three customer insights for your marketing plan

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights.  But insights into what exactly? Here are three things that would top my list. What really matters? We all know that successful marketing propositions perfectly align with customer needs and wants.   But here assumption and guess-work abound.  The remedy is a two-step process. Instead apply a liberal sprinkling of statistics to your surveys. 

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From insight to action

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions.  You carefully design a robust survey.  You intelligently analyse the findings to get to the heart of the issue.   Then…. Well, nothing. The research becomes an academic exercise rather than a catalyst spurring action. So, how can we ensure that insight always leads to action? Here are five tips. Be inclusive. Be thorough. Quite rightly too. Be persuasive.

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Better B2B segmentation: Four steps and a case study

The B2B Research Blog

Follow me on Twitter:   @andydalg. Last week I was invited to join The Network of Aspiring Woman, Birmingham Group.  I was tempted.  After all, “ it’s where networking feels like a party ”.  However, I declined for two reasons.  I live in London.  I’m a man. Clearly the Network’s execution fell short, but their strategy seems smart.  Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group.  Contrast this with another experience. The call was from a data centre “ specialising in the SME segment ”.  Let me introduce Sage. The result?

SME 15

Three customer insights for your marketing plan

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights.  But insights into what exactly? Here are three things that would top my list. What really matters? We all know that successful marketing propositions perfectly align with customer needs and wants.   But here assumption and guess-work abound.  The remedy is a two-step process. Instead apply a liberal sprinkling of statistics to your surveys. 

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Financial benchmarks for B2B Marketing agencies

The B2B Research Blog

Connect with Andrew on Twitter or Google+. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health.  If B2B agencies are doing well, it suggests their clients are too. Look at the headline numbers and you’d be forgiven for thinking everything is rosy. Average gross income is up 15%.  Some benchmarks. out of 10. Enjoyed this post?

Tips for international B2B market research

The B2B Research Blog

Connect with Andrew on Twitter or Google+. B2B organisations have always had a natural inclination to expand internationally.  With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense.  And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. Choose the research approach carefully.  Select the wrong methodology and participation rates may be low or real opinions hard to uncover.  Ensure clarity.   In any country it’s essential to ensure that all research questions are clear and unambiguous. 

Tips for international B2B market research

The B2B Research Blog

Connect with Andrew on Twitter or Google+. B2B organisations have always had a natural inclination to expand internationally.  With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense.  And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. Choose the research approach carefully.  Select the wrong methodology and participation rates may be low or real opinions hard to uncover.  Ensure clarity.   In any country it’s essential to ensure that all research questions are clear and unambiguous. 

There’s horse meat in my survey

The B2B Research Blog

Connect with Andrew on Twitter or Google+. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes.  Sub-prime mortgages hidden within bundles of triple-A rated loans.  Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions.  In the case of faulty research it can lead to sub-optimal decisions and missed opportunities.  And it’s an easy mistake to make.  Statistics carry a sense of authority and it seems counter-intuitive to challenge the statement that ‘customers told us’.  But challenge we should.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

There’s horse meat in my survey

The B2B Research Blog

Connect with Andrew on Twitter or Google+. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes.  Sub-prime mortgages hidden within bundles of triple-A rated loans.  Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions.  In the case of faulty research it can lead to sub-optimal decisions and missed opportunities.  And it’s an easy mistake to make.  Statistics carry a sense of authority and it seems counter-intuitive to challenge the statement that ‘customers told us’.  But challenge we should.

The three secrets of employee motivation

The B2B Research Blog

Connect with Andrew on Twitter or Google+. People matter. marketer’s our raison d’etre is to understand people and influence their behaviour.  And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical. But what’s the secret? recent survey undertaken by Circle Research and Vodafone provides some valuable pointers. First by a significant margin is salary. 

The three secrets of employee motivation

The B2B Research Blog

Connect with Andrew on Twitter or Google+. People matter. marketer’s our raison d’etre is to understand people and influence their behaviour.  And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. . So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical. But what’s the secret? recent survey undertaken by Circle Research and Vodafone provides some valuable pointers. . First by a significant margin is salary. 

Air Cargo News: Interview with Circle’s Andy Booth

The B2B Research Blog

In the future, Booth reckons SMS or text messaging and social media options such as Twitter, will also play a greater role. I recently had the pleasure of being interviewed by legendary aviation journalist Peter Conway for Air Cargo News.  Here are my edited musings… Market research, brand development, and customer segmentation may be unfamiliar ideas to many sections of the air cargo business, but the director of London-based Circle Research is on a mission to change all that. Who needs marketing in the air cargo sector? Eighty per cent of all the work we do is brand-focused”.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. No, of course not.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

The Time for Twitter is NOW

grow - Practical Marketing Solutions

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. It appears that Twitter is preparing a “buy now” button.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. As any active Twitter user knows, news breaks on Twitter.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.