Smashmouth Marketing

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Give away lots of relevant info through blogs, twitter, industry events, etc. recently saw a Fortune 500 company do this and, whadda ya know, 55 unique twitter addresses tweeted the exact same text at the exact same moment (sounds like an ingenious agency idea to me). Be it Facebook, twitter, LinkedIn Groups, or your blog. One part of Seth's talk was on building a tribe. Share.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). They meet their promise. The following took place in the last 3 days. Day 1. Day 2. Day 3.

Inbound Marketing Summit Speakers: Twitter List #IMS10

Smashmouth Marketing

thought it would be useful to create a Twitter List of the #IMS10 Speakers. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link].

Live Blogging Sales 2.0 Event With Twitter - INTENSE Experience

Smashmouth Marketing

I survived the first day of doing live twitter coverage of the Sales 2.0 If you want to follow it on twitter, use hashtag #sales20. When I first proposed doing live twitter coverage to Gerhard Gschwandtner, the publisher of Selling Power and the co-host of the event, I figured it would be an interesting thing to do, provide some value to the conference, and create a little marketing.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

AA-ISP Inside Sales Leadership Summit: Follow on Twitter #LS10

Smashmouth Marketing

For those of you that can't be there live, you can follow the action on twitter with hashtag #ls10. American Association of Inside Sales Professionals has their national Leadership Summit May 11-12 in Minneapolis. The speakers include fantastic cast of sales/marketing leaders, with me doing my part. Topics range from inside sales strategies, increasing performance, compensation models, hiring and managing to Sales 2.0. If it's Inside Sales related, it's a topic. If you do attend, and are a follower of @damphoux , track me down and say "Hello

Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. However, with all of the good, there are still some on Twitter who just don’t “get it.” Twitter is a great self-promotion tool, however, it’s an even better word-of-mouth tool.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM

SEM 2

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

SEM 2

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Smashmouth Preview - Hubspot

Smashmouth Marketing

Tags: hubspot reviews inbound marketing SEO twitter drivel

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0

SEM 2

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

This week, David posted a great video (below) that he found through Trevor Young ( @ trevoryoung ), that he found from Ross Monaghan ( @ themediapod ) (boy, this twitter RT credit can get lengthy), that was produced by Engage | ORM and besides being a great short production, it too is insightful. Competitors are having open discussions on twitter and even re-tweeting each other.

5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit

Smashmouth Marketing

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down. If you aren't at the event, follow it on Twitter and the live blogs (links will be on Twitter). Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. it’s a 1-day event.

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Smashmouth Marketing

Post it on Facebook , LinkedIn , Twitter and any other place your status resides. If you get one without a Twitter address on it, ask for it and write it down. If you aren't at the event, follow it on Twitter and the live blogs (links will be on Twitter). Speakers List on Twitter: [link We appreciate their voice in our experiences. it’s a 1-day event.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Tags: demand marketing linkedin facebook twitter sales2.0

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers. Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. Use LinkedIn and twitter to get recommendations. Plan targeted campaigns.

SEM 2

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

Tags: interviews socialmedia marketing linkedin twitter christopher

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. Hence, time for a LinkedIn Poll. The results will be interesting. Results Thu.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. Hence, time for a LinkedIn Poll. The results will be interesting. Results Thu.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?) But things go in cycles.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?) But things go in cycles.

B2B 2

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

SocialOomph - vet my new twitter followers. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. So I bookmarked the following links and turned on the bookmarks toolbar. I'm in good company!

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

SocialOomph - vet my new twitter followers. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. Here's my Lead Generation Tip for today. So I bookmarked the following links and turned on the bookmarks toolbar. I'm in good company!

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20. Ok, so of the top 20 posts, I've got a few myself. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. DM me.

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

Smashmouth Marketing

noticed you use Twitter frequently and have an active blog. Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ?

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies. Each day there are 1.9

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). Tony Soprano : "Every decision you make affects every facet of every other #?%!% relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are). Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". relevancy -- just a little fun ;). For years the world of b2b marketing has used outbound marketing as a source of lead generation.

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

Smashmouth Marketing

noticed you use Twitter frequently and have an active blog. Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ? sales

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies. Each day there are 1.9

Social Media is no Punk - Know Your Rights!

Smashmouth Marketing

This week, David posted a great video (below) that he found through Trevor Young ( @trevoryoung ), that he found from Ross Monaghan ( @themediapod ) (boy, this twitter RT credit can get lengthy), that was produced by Engage | ORM and besides being a great short production, it too is insightful. Competitors are having open discussions on twitter and even re-tweeting each other.

5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

Find someone within vacation ear shot that could benefit by learning about twitter, or social media, or anything valuable, and share My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. Not much, mind you, but enough so that I wondered if I should pay attention to it.

RSS 2

CMO Cub Summit Tweets

Smashmouth Marketing

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." More done with same $. List building.

SMS 2

CMO Cub Summit Tweets

Smashmouth Marketing

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." More done with same $. List building.

SMS 2

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? sales genius

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?