unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. judithcane : RT @MariSmith : RT @natanyap : @skydiver The art of Twitter is in the retweet. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". Ha ha. MORE >>

Promoted it on Twitter , on LinkedIn , and through other channels. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). They meet their promise. The following took place in the last 3 days. Day 1. Day 2. Day 3. MORE >>

The Bridge Group's twitter response: bridgegroupinc : part two. I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? link]. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 is all about the Buy Cycle not the Sales Cycle. MORE >>

For those of you that can't be there live, you can follow the action on twitter with hashtag #ls10. American Association of Inside Sales Professionals has their national Leadership Summit May 11-12 in Minneapolis. The speakers include fantastic cast of sales/marketing leaders, with me doing my part. Topics range from inside sales strategies, increasing performance, compensation models, hiring and managing to Sales 2.0. If it's Inside Sales related, it's a topic. If you do attend, and are a follower of @damphoux , track me down and say "Hello MORE >>

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses. To read more about this, check out SEO/Blogging/Twitter guru Lisa Barone of internet marketing company Outspoken Media. The originality of this type of content marketing is refreshing. People like Slash understand that they need to be seen. What did we miss? MORE >>