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How Twitter Grew From a Microblog Into a Business Tool

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News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. As commentators project Twitter’s future, many are looking back on its history, marveling at how it grew from an idea in 2006 to today’s giant. Companies such as JetBlue began using Twitter to respond more quickly to customer service issues. Marketing

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5 Strategies for Managing the Twitter Firehose

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Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. The great part of Twitter lists is that they’re supported by most third-party Twitter applications too, so you can use them on multiple platforms and devices. 2. What strategies do you use to manage Twitter?

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

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Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Twitter Grader. 10 Twitter tools for better social networking (Webdesigner depot). If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Show notes. Bit.ly.

Thesis vs Genesis – Comparing Premium WordPress Themes

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id="social-twitter"><script src="[link] type="text/javascript"></script><div> <a href="[link] class="twitter-share-button" data-url="<?php These led to the previously mentioned string of obscenities, but I digress. One thing I found very exciting about working on his site was that I got to know the Genesis Framework a bit better. Thesis vs Genesis.

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B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

5 Tips for Better Twitter Advertising

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Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Just like any other good messaging, Twitter ads should have use plain and understandable text and have a clear call to action. Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. Above all, brands on Twitter need to be responsive. The Eptica Multichannel Customer Experience Study found that, on Twitter, the average response time to a customer service question is eight hours and 37 minutes. Image Courtesy of Youssef Rahoui on Flickr.com. Stay engaged.

Finding Local Twitter Users

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People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market. Be sure to insert a Twitter icon into print advertisements to let people know that you’re out there.

10 Awesome Tips to Skyrocket Your Social Media ROI

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Creating a Facebook Page and setting up a Twitter account is not enough these days to be seen and cut through the white noise of brands in your chosen field. “Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. On the other hand, we can barely find a successful business these days without a social presence, and social media marketing is now a critical component of a comprehensive marketing strategy, but not all of us know where to begin. Marketing Social Networks

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B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

What Works with Twitter Today

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Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown to effectively tap Twitter in a handful of useful ways as well. know, blogging about Twitter? For my view some Twitter best practices look like this.

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Behind-the-Scenes Content a Big Win for NYFW

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On Facebook and Twitter, Mercedes Benz Fashion Week has been encouraging their followers to join them on Snapchat with snippets like this one:  . Twitter. The up-close-and-personal photos from the official Twitter are about as close as most people will ever get to the intricate beadwork and luxurious furs that have defined this year’s event. Selfie before leaving ! Love Diane.

5 Tools to Measure Digital Influence

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English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. Klout calculates influence for Facebook, Twitter, LinkedIn, Google+, and Foursquare. PeerIndex is available for Facebook and Twitter. PeerIndex. mBlast. TweetLevel.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

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original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., For old Twitter, just click on “Find People&#.

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How to Utilize Mind Maps to Enhance Your Inbound Marketing

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Connect with her on Twitter @ HilaryS33. Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Let’s look at some common FAQs when it comes to implementing this powerful visual aid.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

How Brands Use Social Media to Enhance the Customer Experience

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Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. The airline’s social media administrators obviously follow all activity on Twitter mentioning its name. Twitter user posted a complaint about someone stealing his identity. JetBlue Rapid Response. The plane was in the air a few minutes later.

Sharing for Engagement on Twitter

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No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. When it comes to Twitter, sharing content can be a tricky endeavor. The post Sharing for Engagement on Twitter appeared first on Sazbean. Well, that and cats.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. And yet many marketers don’t know how to use lead generation marketing to their advantage.

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When to Use Twitter Ads for Business

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While Twitter doesn’t actively limit a tweet’s reach, its wide-open, anything-goes Twitter feed means that a tweet can be quickly buried and quietly forgotten. But if they follow hundreds of users, than their twitter feed is more likely to be full of so many tweets that they’re bound to miss some—including yours. Well, sort of. Advertisements.

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SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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Connect with HigherVisibility on Twitter to learn more! Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. Hire an expert or have a review. Author Markups. Optimize your social accounts. Multilingual SEO.

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Getting Started with Twitter for Business

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Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. Unless you’ve completely written off technology, it’s likely that you’re either already on the Twitter train or you keep thinking, “You know, I should really look into this Twitter thing. I’ll do it tomorrow.” Set up your Twitter profile.

How Social Media Overtook Legacy Media

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When you think of the success of sites like Twitter, you see countless bite sized snippets of information. How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. How the Switch to New Media Impacted Business. million words.

Top Internet Marketing Strategy Links for the Week of December 30, 2013

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Marketing

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Using Pinterest for Business

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Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. They’re a passionate group, one that actively share and engage with content. Content Social Media Social Networks

Sazcast Episode 36 – Google Plus with Dave Peckens

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If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business.

How Valuable is a Social Media Audience, Really?

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Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave of social middleware players like Buddy Media, Wildfire, Vitrue and dozens of other social CRM solutions — have lured everyone from global brands down to local musicians and artisans to the fray. by Spencer Richardson.

Sazcast Episode 34 – Mobile Websites with Dave Peckens

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If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Internet Trends via Mary Meeker — October 2011.

How to Ensure Your Social Media Campaign Succeeds

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Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.

State of the Social Web from Dave Linabury #smcd

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Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter ). Twitter meets Zip cars. Obvious possible issue with abuse) Social Tableau (check out!) is a Twitter enabled table which takes pictures from digital to tangible and messages from tangible to digital. Throw Moore’s law out the window! If you add.qr to bit.ly

Using Twitter for Effective Media Relations

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Over the past year or so I have been using Twitter to contact journalists. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. – Using Twitter for Effective Media Relations by Keredy Andrews. The evolution of technology has moved the PR pitch away from hard copy press releases to the phone and email, but now reporters are busier than ever. News & Notes

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Making Sense of Twitter for Business

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A few weeks ago, I gave a talk on how businesses can use Twitter at the Macomb-Oakland University Incubator. When used properly, Twitter can be, not only a sales tool, but also a way to build reputation, increase customer satisfaction, perform marketing research, and build community. Making Sense of Twitter for Business. Just remember to avoid the spam! Enjoy! View more presentations from Sazbean Consulting. News & Notes

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Top Internet strategy, marketing and technology links for the week of January 22, 2012

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Twitter Enhanced Profile Pages: Brands Share Wins & Tips  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). Content Marketing 101: Get the balance right (Internet Marketing).

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

A Common Twitter Mistake

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According to Twitter, their website has 284,000,000 active users in a month. For a person new to Twitter, first logging into the site and seeing a feed filled with #FFs and DMs and periods before mentions and Twitterverses and—well, there’s a lot and it can be overwhelming. One of the first misunderstandings people come to on Twitter is in interacting with other Tweeters.

How to Know if Social Media Efforts are Paying Off

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Both Facebook and Twitter allow you to purchase ads that will make your posts more visible, the impact of which are also easily trackable. Still, tracking Facebook and Twitters just don’t mean that much to some. The fact is that many people just don’t understand how to figure out how their social media efforts are paying off. Coupons are equally effective via social media.

The Do’s and Don’ts of Using Facebook for Business

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It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. DO: Keep it light. Have fun with it.

Amplify Your Business with Social Media Giveaways

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But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so.

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