Searches for “old spice&# (and related terms) have also gone up in the past week — starting probably with the upload of the new commercial, and then increasing as people became aware of the video responses, which have been shared vigorously via Twitter, Facebook, email, etc. Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. MORE >>

Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Twitter Grader. 10 Twitter tools for better social networking (Webdesigner depot). If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Show notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Wildfire Analytics. Klout. Subscribe to the Sazcast podcast: Subscribe in iTunes. MORE >>

Use Twitter’s search for their company, brand and product names (also important keywords). Run Twitter Grader on their Twitter feed. into TweetDeck , HootSuite or Seesmic to monitor mentions on Twitter. Tags: Analytics Business Marketing News & Notes Strategy business strategy competitive analysis competitors digital strategy google internet marketing internet marketing strategy internet search engines product names real-time web tactics twitter web 2.0 Competitive analysis is important to any business strategy. Run Blog Grader on their blog(s). MORE >>

Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. Building on yesterday’s post about why no one is following you on Twitter , here are some tips for finding the right people on Twitter in order to start up the right conversations: Worth Following I think it’s worth taking a look at every profile before you decide whether or not to follow someone. MORE >>

Twitter can be very difficult to use, especially for new users. So how do you use Twitter effectively and still keep a handle on all the information that’s bombarding you? Lists Twitter lists can make it a lot easier to group people and keep track of what’s going on. The great part of Twitter lists is that they’re supported by most third-party Twitter applications too, so you can use them on multiple platforms and devices. Searches Twitter has a great search tool for seeing what conversations are happening. photo by Official U.S. MORE >>