Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Create a Branded Twitter Page. Build a branded Twitter profile to represent your business. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique. Be Consistent. Use SEO.

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter. Commit Your Time – Like anything you expect to see results from, Twitter takes nurturing.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them. No one can find it.

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How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

While I've followed blogs, used Google Alerts, followed Twitter streams, and subscribed to a lot of emails for years, I'll admit that I was a bit of a disorganized mess. It has a straightforward interface. I can easily share posts directly to Twitter or email. I can easily send posts to Evernote (my new content repository, which I LOVE).

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

You can follow him on Twitter @danielfrank7 We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. And then nothing happens; your leads just vanish into the ether. Lead score. Then use it! Reminders.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

consider LinkedIn and Twitter to be to the two most viable social media platforms for B2B, and recommend you think of them first as search engines. Find and follow at least five relevant new people on Twitter each week. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. It’s time to come out of you shell. Use the Search Function.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

You can follow Tom on Twitter or via is ROI Guy blog. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Effectiveness Less Than Expected: The ROI Confidence Gap. Recommended measures include: More Connections. Direct Sales.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. 2. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic. You can follow him on Twitter: @BobScheier Read on for inspiration! Irrelevant?

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

We are likely to call you out to all 5,000 of our twitter followers. I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Don’t do it!

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Savvy Week in Review: April 27

Savvy B2B Marketing

and just for fun: Top 10 Most Unforgivable Twitter Spelling Mistakes on @buzzfeed (Thanks to @shellykramer for the tip off!). TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things. Key words.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. Developer Resources: Facebook Like , Twitter , and Google +1 Buttons. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. prime example is the word “majority,” as in: the majority of grandmas on Twitter like this post. Read on for his thoughts on the power of using numbers in your writing. Numbers get attention. We love lists.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. But to get a true sense of just how well they stack up, organizations should assess their competitors in three areas: Idea marketing.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

featured speaker for academic, community and corporate settings, you can read Jody's blog posts on the Launch International site and follow her on Twitter at @JodyCanavan We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations. But there’s no sense wringing your hands and trying to reassume control.

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Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye.

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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos?

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Mashable, listorious and twitter lists. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Research Fundamentals.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects. But it’s a mistake to think that these patterns are transferable across geographies.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic. 1. What does it take to develop a compelling point of view ? Why is this ?

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage.

Hog-tieing Social Media

Savvy B2B Marketing

And then I log into Twitter and I follow links and hashtags not so much because they will add to my day but the 140 character description has hooked me. Something has got to change. start everyday with the best of intentions. read about stuff that I never knew - isn't that cool? After about an hour or so I then turn to Facebook. need to update my status so that I can reach out to others.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Twitter. There are a few things I do on Twitter: Retweet – it's the crack of Twitter – don't know anyone who doesn't like their tweet sent on to the universe. FaceBook. Linked In. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. Ask Questions. Michele.

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

Follow her on Twitter @diannahuff. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort. My task was to create messaging and content. How will you measure success?

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. If you're publishing quotes and such - make sure you attribute them properly, including links to people's sites and Twitter pages, etc. The rise of social media has made crowdsourcing all the rage. But wrangling all those opinions can be a bit tricky. Heather. Wendy. Jamie.

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Why Design Matters in Content Marketing

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Q. Why is design is such a critical element of the content that companies publish? A. Design is critical for numerous reasons: Not everyone reads the same way. Budget is one reason.

Savvy Week in Review - March 11

Savvy B2B Marketing

60+ Ways to Leverage & Use Twitter to Grow Your Business - by @caroljsroth. 60+ individual marketers, product developers, and others share their best tips for getting the most out of Twitter. Is it really the middle of March?!? Wild winds are blowing all over the web as SXSW kicks into gear and people start realizing we're "this" close to the end of first quarter.

Make the Short List by Connecting with Content

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. The second annual report by CMI and MarketingProfs, the 2012 edition offers a glimpse into the impact of content marketing across organizations and industries. Goals and measurement. Challenges.

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Savvy Week in Review: February 3

Savvy B2B Marketing

Many marketers are already curating content (like this post, or your RT's on Twitter) without even realizing it. With much of the country buried under feet of snow and suffering from chronic school cancellations, many of us are headed for the winter doldrums. It shouldn't come as any surprise - it is February after all. So, forget that there's yet another storm bearing down on you.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos?

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Savvy Speaks: Google Plus What?

Savvy B2B Marketing

Until then, I'm going to hang back and chat about it on Facebook and Twitter. Only my Twitter followers and Facebook friends were following me. So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." So what does that mean for your social media marketing strategy? The Savvy Sisters give their $.02: Jamie.

Savvy Toolkit - Buyersphere 2012 Report from BaseOne

Savvy B2B Marketing

Twitter usage dropped from 10% in 2011 to 3% in 2012. Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. Particularly comprehensive research spanning 800 decision makers across dozens of industries that take into consideration generational attitudes and biases of those buyers. Facebook dropped 12% to 5% over the same period. Check it out!

Savvy Toolkit - Pinterest for Business via @hubspot

Savvy B2B Marketing

My Facebook and Twitter feeds were full of Pinterest links. Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry. know you and it will be like crack!

Week in Review August 12th

Savvy B2B Marketing

Indespensible Lessons for Twitter Success by @markwschaefer. Great list of key concepts and mindsets that will help make Twitter worth your while With school just around the corner, even those of us who've been out of the classroom for, er, a "while," start feeling slightly more motivated to study up on things. Enjoy and know that there will be a pop quiz on Monday. ;).

Savvy Speaks: Best B2B Twitter Tips

Savvy B2B Marketing

Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. Here, the Savvy Sisters share their best tips for using Twitter effectively. Twitter is one tool you can use to establish yourself as the aggregator and curator on topics of interest to your audience. The best use I have seen for Twitter is to have the customer service department troll for customer comments and complaints in between calls. think Twitter is a great way to engage potential partners. Stephanie.

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

If you have something new, don’t announce it on your blog, Twitter, Facebook, LinkedIn, etc on the same day. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have !