In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. Jonathan didn’t need to travel for his book launch party, he didn’t need to book a hotel conference room and serve wine, and yet he still got hundreds of people attending and thousands of people noticing on Twitter that something about Jonathan Fields and #Uncertainty was going on. Things are changing as quickly in the publishing world as they are at your local phone store. She was interested. MORE >>

You can follow her on Twitter or read more of her posts on Savvy B2B. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. MORE >>

This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. There were also some other things that I thought worked well: Microsites Blogs Twitter IDs (only included in one white paper) Facebook website URL Specific web pages / resource pages Books Is a call to action really important? One tenant of marketing is that all content should have a call to action. Seems basic enough, but is this really common practice with white papers? So what did I find? MORE >>

You can follow her on Twitter or read more of her posts on Savvy B2B. Tony Zambito is the founder, president and CEO of Goal Centric , a strategy consulting organization with a focus in buyer insight and buyer persona development. Tony and his partner, Angela Quail, originated the development of buyer personas in 2002 based on their work with Alan Cooper, who is largely credited with the origins of user personas for the design of digital products. Here Tony and I discuss the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. to 2.0. MORE >>

Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. Here, the Savvy Sisters share their best tips for using Twitter effectively. Twitter is one tool you can use to establish yourself as the aggregator and curator on topics of interest to your audience. The best use I have seen for Twitter is to have the customer service department troll for customer comments and complaints in between calls. think Twitter is a great way to engage potential partners. Stephanie. MORE >>