Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Create a Branded Twitter Page. Build a branded Twitter profile to represent your business. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique. Be Consistent. Use SEO.

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter. Commit Your Time – Like anything you expect to see results from, Twitter takes nurturing.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them. No one can find it.

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Blogs, Twitter and discussion groups have built-in response mechanisms for engaging in back-and-forth dialog. We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” Content should help, not sell.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. Two years ago, I interviewed Tony Zambito -- who originated the development of buyer personas in 2002 -- about the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. The static snapshot of a single buyer is a key problem with buyer personas today.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

You can follow him on Twitter @danielfrank7 We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. And then nothing happens; your leads just vanish into the ether. Lead score. Then use it! Reminders.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic. You can follow him on Twitter: @BobScheier Read on for inspiration! Irrelevant?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

featured speaker for academic, community and corporate settings, you can read Jody's blog posts on the Launch International site and follow her on Twitter at @JodyCanavan We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

You can follow Tom on Twitter or via is ROI Guy blog. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Effectiveness Less Than Expected: The ROI Confidence Gap. Recommended measures include: More Connections. Direct Sales.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

consider LinkedIn and Twitter to be to the two most viable social media platforms for B2B, and recommend you think of them first as search engines. Find and follow at least five relevant new people on Twitter each week. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. It’s time to come out of you shell. Use the Search Function.

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Savvy Week in Review: April 27

Savvy B2B Marketing

and just for fun: Top 10 Most Unforgivable Twitter Spelling Mistakes on @buzzfeed (Thanks to @shellykramer for the tip off!). TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week! Don't overcomplicate things. Key words.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

We are likely to call you out to all 5,000 of our twitter followers. I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Don’t do it!

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online. Developer Resources: Facebook Like , Twitter , and Google +1 Buttons. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. prime example is the word “majority,” as in: the majority of grandmas on Twitter like this post. Read on for his thoughts on the power of using numbers in your writing. Numbers get attention. We love lists.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. But to get a true sense of just how well they stack up, organizations should assess their competitors in three areas: Idea marketing.

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye.

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B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations. But there’s no sense wringing your hands and trying to reassume control.

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Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic. 1. What does it take to develop a compelling point of view ? Why is this ?

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos?

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Mashable, listorious and twitter lists. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Research Fundamentals.

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Why Design Matters in Content Marketing

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Q. Why is design is such a critical element of the content that companies publish? A. Design is critical for numerous reasons: Not everyone reads the same way. Budget is one reason.

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

Follow her on Twitter @diannahuff. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Read on for insights into how to build a solid foundation for content development. while ago I got pulled into a project as part of a larger brand marketing effort. My task was to create messaging and content. How will you measure success?

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

You can follow her on Twitter or read more of her posts on Savvy B2B. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions. And understanding their online preferences and habits is critical to connecting with these prospects. But it’s a mistake to think that these patterns are transferable across geographies.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage.

Hog-tieing Social Media

Savvy B2B Marketing

And then I log into Twitter and I follow links and hashtags not so much because they will add to my day but the 140 character description has hooked me. Something has got to change. start everyday with the best of intentions. read about stuff that I never knew - isn't that cool? After about an hour or so I then turn to Facebook. need to update my status so that I can reach out to others.

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

If you have something new, don’t announce it on your blog, Twitter, Facebook, LinkedIn, etc on the same day. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have !

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Twitter. There are a few things I do on Twitter: Retweet – it's the crack of Twitter – don't know anyone who doesn't like their tweet sent on to the universe. FaceBook. Linked In. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. Ask Questions. Michele.

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B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Savvy Speaks: Tips for Crowdsourcing

Savvy B2B Marketing

Pitch that question on Twitter, Facebook, or on your blog – you'll soon find out. If you're publishing quotes and such - make sure you attribute them properly, including links to people's sites and Twitter pages, etc. The rise of social media has made crowdsourcing all the rage. But wrangling all those opinions can be a bit tricky. Heather. Wendy. Jamie.

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