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| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel Customers can now make it easy for their recipients to promote messages to their Facebook friends via “like” and “recommend’ buttons, and can suggest a list of additional Twitter accounts for a contact to follow after they’ve shared content. Will Schnabel, VP of Global Business Development at marketing automation leader Silverpop , agreed to be interviewed for this blog post. Thanks Will. | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? Not bad! in Boston on May 21. | | | | | |
| SALES LEAD INSIGHTS NOVEMBER 16, 2009 B2B Copywriting: Interview with Miller McMillan Copywriting can attract, educate and motivate prospects through a variety of media, including websites, email campaigns, Twitter, direct mail and other options. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Miller McMillan is a copywriter who worked on high-profile accounts at ad agencies in Atlanta and Boston before establishing his copywriting boutique in Los Angeles. Miller has worked with such clients as CNN, Hughes, Nestlé, Avery and Microsoft. | SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller Please tell your readers to email me at stephanie DOT miller @ returnpath DOT net, or to reach out to me at @StephanieSAM on Twitter. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Recent research sponsored by Google and Forbes found that on average 27.6 This is true for even the best of marketers. | SALES LEAD INSIGHTS DECEMBER 29, 2009 B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff It can take a large company months to make a decision on something as simple as optimizing a site, starting a blog or opening a Twitter account. noticed on Twitter that you said your #1-read blog post is the one about marketing communications job descriptions. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Mac, that’s a good question. Please tell me more about that. | SALES LEAD INSIGHTS AUGUST 24, 2009 B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. | | | | | | | |
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SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009 Is social media effective for B2B lead generation?
Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? Not bad! in Boston on May 21. MORE >>
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