| | | Reputation to Revenue | |  Twitter | 11 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE MARCH 11, 2010  Social media and thought leadership: The virtuous circle for B2B marketing As such, they're beginning to slice and dice thought leadership content into blog posts, tweets, videos, and the like -- and use Twitter , LinkedIn , Facebook , YouTube , SlideShare and other platforms to promote that content as widely as possible in the social sphere. This all seems fine, but I think it's far too limited a view. is now essential to thought leadership success. | REPUTATION TO REVENUE JUNE 23, 2009  Blog as hub, site as spoke The launch was a success (10,000 downloads in the first few days), and David stresses the essential back story--the hard work of the last few years building the agency's social presence through blogging , Facebook , Twitter , SlideShare , Scribd , LinkedIn , Flickr , and so on. With the blog as a hub." blog makes perfect sense. What about larger companies? Well, maybe. What do you think? | | | | | |
| REPUTATION TO REVENUE OCTOBER 6, 2010  Why is customer-centric marketing still more talk than action? More often, however, I see situations where the rhetoric far outpaces the reality: A large IT services firm aggressively (and expensively) using Twitter and other social media primarily as just another channel to pump out corporate-designed messages and content. Why do we hear so much talk but see so little action? That led directly to Intel’s breakthrough creation of the microprocessor." | REPUTATION TO REVENUE MARCH 4, 2010  TL in 4D: Four dimensions for thought leadership success And it's not just a matter of blogging more and getting more content onto Facebook, Twitter, and YouTube -- although social media clearly IS critical for thought leadership dissemination and engagement. B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Not every company has Accenture's deep pockets, to be sure, but the lessons are clear. | REPUTATION TO REVENUE MAY 24, 2010  Editorial strategy: Why do B2B customers need your information? Analyzing a year of data on the top news stories discussed, linked to, and viewed on blogs, Twitter , YouTube , and other social media, the Project found that, "the stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. Further, Twitter has emerged as a key source for breaking news. Those are table stakes. | REPUTATION TO REVENUE MARCH 15, 2010  Marketing as media: Are you in the top five? Search, of course, is an essential way that buyers find the information they're looking for online, and recommendations from friends and colleagues on Twitter, Facebook, Google Reader, and the like are coming on fast. B2B marketers are getting used to the idea that we have to think of ourselves more as media organizations and publishers than pitchmen and promoters. Now that's a challenge! | | | | | | | |
| -
REPUTATION TO REVENUE | FRIDAY, MARCH 25, 2011  B2B ads worth spreading
Would they rush to their email, Twitter, and Facebook accounts to tell their friends and colleagues that they simply must check out your new white paper or ebook? The always interesting TED announced the winners in an intriguing new competition the other day: Ads Worth Spreading. Building on the nonprofit's overall mission, Ideas Worth Spreading, TED decided to try and make a virtue of necessity. Advertising supports the free site; why not challenge advertisers to create ads compelling enough that people actually want to watch them and tell their friends to watch them, too. . MORE >> -
REPUTATION TO REVENUE | WEDNESDAY, MAY 6, 2009  Permission marketing turns ten
And this was all years before anyone ever heard of blogging , YouTube , Facebook , or Twitter. Seth Godin today marked the tenth anniversary of his hugely influential book, Permission Marketing. Along with Cluetrain Manifesto , Godin's first book captured perfectly the seismic shift in marketing that was just then (1999) beginning to be understood: markets are conversations, interruption marketing is dying, buyers are in control, marketers abuse customer trust at their own peril, the Web opens up everything. Thanks Seth! MORE >> -
REPUTATION TO REVENUE | THURSDAY, MAY 14, 2009 The new, new marketing: Health tech coalition may point the way
The buzz in marketing is all about social media, with Twitter as the flavor of the month and maybe even a tipping point in getting laggard companies to finally take the promise of social media seriously. Tactically, though, the campaign covers a lot of useful ground in a well-designed and integrated way: a focused audience, an educational approach, a combination of live road show events and a resource microsite, a presence n Twitter , Facebook and YouTube , a set of webcasts, etc. I'm all for it, of course. But social media was "new" in marketing five years ago. responses. MORE >> -
REPUTATION TO REVENUE | THURSDAY, JUNE 11, 2009  The hard questions about social media for B2B solutions providers
It's all well and good to dabble in blogging, Twitter, and YouTube, but creating a strategic, focused, and sustainable social media program requires answering some pretty tough questions, such as: Who are we really trying to reach? What should we be doing with Twitter or Facebook or online video), but less about strategy, objectives, organization, and culture. The skepticism about social media for B2B is pretty much gone by now. Even for companies with a fair amount of social media experience, figuring out specifically where and how to invest in social media is a huge challenge. MORE >> -
REPUTATION TO REVENUE | TUESDAY, JUNE 16, 2009  The joy of tweets: Twittering Rocks on Bloomsday
Today, befitting the Twitter-mania that has swept the planet, two devotees have merged one of the most creative bursts of the early 20th century, Ulysses , with the who-knows-where-this-is-going explosion of the early 21st, Twitter. As reported by the Associated Press : Two devotees of "Ulysses" have adapted its 10th chapter to Twitter, which limits users to 140 characters per post. Called "Wandering Rocks," the chapter is especially well-suited to Twitter because it follows 19 Dubliners going about their daily business. Quite natural." MORE >>
| |
