PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeA few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow.

Social Media Tweetable Facts

PWB Marketing Blog

Twitter devours 12x more. Facebook social media Twitter social media facts Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? TWEET THIS. TWEET THIS. TWEET THIS. CNET TWEET THIS. CNET  TWEET THIS.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Know the norms on Twitter. If you’re using Twitter to build business relationships, follow these eleven tips. Make the tweet personal.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] B2B companies are more likely to use Twitter than B2C companies: 75% vs 49%, per @businessdotcom ( Source ) TWEET THIS. 8. B2B Internet Marketing B2B Social Media Blogging Content Marketing Facebook Media TwitterKnow B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made).

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. What to do about it : There are a ton of things you can measure with social media – the number of Facebook fans, Twitter followers, YouTube subscribers, mentions of your company name in the social space, your influence via retweets and reblogging, etc. Are your B2B social media efforts failing?

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. Only time will tell whether Google+ will complement or compete with Linkedin, Facebook, and Twitter. B2B Marketing Social Media Facebook Twitter VideoWill all the hype live up to expectation?

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Have branded wall paper for your Twitter profile. Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. If you’re hosting a conference or event, provide a Twitter hashtag so attendees can tweet about the event. Eleven Different Ways to Integrate B2B Social Media.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I find that often I will get news from smaller businesses on Twitter or Facebook. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?”

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I find that often I will get news from smaller businesses on Twitter or Facebook. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media TwitterThe other day I was asked “Is social media the company newsletter?”

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Nor did I find mention of their chosen hashtag on Twitter. Facebook Marketing Twitter marketing Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. 6.     Think About a Mobile Website. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO TwitterAre you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media TwitterGood content isn’t enough for a blog. You also need traffic. If the saying, “Content is king” is true, then traffic is queen. Explode Your B2B Blog Traffic.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

Scribd provides metrics and graphs on how many people read your white paper, leave a comment, share it with their friends (via Facebook, Twitter, etc.), and more. B2B Social Media Integrated Marketing SEO Demand Generation Facebook Powerpoint TwitterThe fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Now that’s quick!

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Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

The changes to cover art sizing are frequent enough, and none of the channels – Facebook, Linked In, Twitter, Google+, YouTube – have the same size images. The infographic will help you create the correct size images for your LinkedIn or Facebook cover photos, Google+ channel art or Twitter and YouTube header! Again. What does this mean to me? One word of caution.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere. CoTweet  (free) – social media management and monitoring dashboard acquired by Twitter. HootSuite  (free) – similar to CoTweet but has a slick iPad app that makes it easy to manage Facebook and Twitter. B2B Social Media Facebook Google Analytics Media TwitterThat’s a problem.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. B2B Internet Marketing Social Media Facebook Industrial Media SEO TwitterQuick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. That was five years ago.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. Find New Customers on Twitter. Google Analytics can help you identify which Twitter conversations you should be listening for. Then, create an automated search feed for these keywords on Twitter to identify conversations people are having using these keywords.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

B2B Marketing social media Twitter Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   TWEET THIS. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. TWEET THIS. FACT] 83% of B2B marketers are using LinkedIn to distribute content. TWEET THIS. TWEET THIS.

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2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

January 2014: GoDaddy and Twitter divulge information to a hacker that causes one man to loose his beloved Twitter account. As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks. Sixty-three Thousand! So what can you do?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Do you need to integrate social services such as YouTube, Facebook, Twitter, Google Maps, Flickr, etc.? B2B Internet Marketing Business Blogging Facebook Industrial PWB SEO Twitter WordpressMany factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it.

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5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. For one thing, consider that each has a limit to what can be said: Facebook status updates have 420 characters, Twitter allows 140 characters per tweet, and blog posts are typically have 300-1000 words. Many businesses out there are challenged by this juggling act!

How to Use Twitter to Get Business Leads | PWB Marketing Blog

PWB Marketing Blog

Live Tweet During A Webinar To Get Targeted Twitter Followers

PWB Marketing Blog

Plus, it’s a great way to gain targeted Twitter followers. Since people watching the webinar have similar interests as you, you know you’ll get targeted Twitter followers. At a recent webinar we attended, we achieved the following: Acquired six new Twitter followers. Getting Twitter followers, learning more about a specialized topic, and getting exposure for your business are benefits of attending webinars. SEO TwitterLive-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? B2B Social Media Branding Content Marketing Demand Generation Facebook Media TwitterProbably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? The answer is by having a content marketing strategy. Marketers are now publishers.

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Simply slapping images into posts onto Social Media sites, like Facebook or Twitter isn’t going to cut it. Want Facebook LinkedIn social media TwitterSharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Want to see a great example of sharing photos in social media? That my friends is user engagement.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? B2B Marketing B2B Social Media Facebook Media TwitterAllowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Often one of the biggest challenges in creating social media campaigns however is spreading the word. Content Is King! Talk to Your Customers.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

Many businesses may not realize that another signal is social data from social networks like Facebook and Twitter SEOMoz released a study this week correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. And Facebook may be more influential that Twitter. The correlation for Twitter‚ data (that is, the number of tweets), on the other hand, is far less than Facebook. This is not to say stop using Twitter and focus on Facebook. This won’t work. They’re misinterpreting the correlated data. social media

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Live Tweet During A Webinar To Get Targeted Twitter Followers.

PWB Marketing Blog

How To Mine Twitter for Sales Leads | PWB Marketing Blog

PWB Marketing Blog

Internet Trolls

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.  I have begun to realize though that negative comments are becoming all too common.

2015 Social Media Predictions

PWB Marketing Blog

With the introduction of the ‘buy’ button both on Twitter & Facebook, social commerce will truly get its wings. There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. Many marketers are looking forward to a “buy” button availability. Is your voice being heard?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Less than 2% are seeking election news from Twitter. Instead candidates should consider turning to Twitter after their debate to read the political conversations unfolding online, or key in on what business professionals are saying on LinkedIn? Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience. suppose I should be clearer though.

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