PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

10 years ago nobody was talking about Twitter or Facebook. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. Video Transcript. Let’s look at larger picture.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

For example, new prospects may be asking questions on LinkedIn groups, influencers are on Twitter and customers are in dedicated online communities. 5. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here

Top 5 Marketing Skills

PR Meets Marketing

For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form.

Top Three Tools for Twitter Conversations

PR Meets Marketing

I recently worked with the Virtual Edge Summit to help get the word out about the summit. Social media was an important strategy for reaching target audiences and driving a

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

Connect with Scott on Twitter – @ScottLum. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Enjoy the Video! Social media is actually a very critical component for a lot of the distribution.

twitter

PR Meets Marketing

Twitter Bird

twitter

PR Meets Marketing

Twitter going crazy

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. Influencer Relations : By combining Twitter’s retweet information with the t.co

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. The images clearly state (the above is one of several in the article): Twitter Confidential – subject to NDA. Now, if I were more cynical, maybe Twitter meant to have this leaked =) Mashable, would love to hear from you on this. What do you think?

Blocking Your Twitter Followers

PR Meets Marketing

In the end, Twitter is a public avenue for connecting with people and engaging in an open dialogue. think private Twitter defeats that purpose. If you’re concerned about competitive issues, then don’t use Twitter.  As with everything you need to fully consider your strategy for Twitter and how blocking followers with this. Tweet This on Twitter.

Argh - Twitter Going Crazy

PR Meets Marketing

At what point will people finally get tired of all the screw ups with Twitter

Twitter Experiment: Why Follow?

PR Meets Marketing

 I usually follow people on Twitter  that have something to say and is related to my career. So when this twitterer recently "followed" me, I was intrigued. She is trying to figure out how many people just blindly follow people without checking out the content of twitterer. When I first started Twitter, I felt that I had to follow everyone who followed me. del.icio.us

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital. Don't worry if you don't get this.just take my word that it's very cool, and gets your attention. Of course.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Brave New World of Media Pitching: Twitter

PR Meets Marketing

Twitter, facebook, linked in, RSS feeds, etc.  . For this issue, it's how people are using Twitter for media outreach and relationship building.    . Conference Conversations: In an email exchange with Chris Parente , he highlighted how his clients were able to get in front of journalists by following key analysts and reporters at the RSA Conference via Twitter. What about you?

Twitter Conversation

PR Meets Marketing

Twitter Conversation

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence:

URL 2

Is Twitter Just a Popularity Contest?

PR Meets Marketing

notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . On Twitter, my question could've disappeared BEFORE people had a chance to see it. So what do you think - Is Twitter just a popularity contest?  . del.icio.us

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Follow me on Twitter

PR Meets Marketing

Follow me on Twitter

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

Forgive me Cece, I meant to send this to you referring to your posting on Twitter but failed to.  We monitor mentions of the newswire services and your posting was sent to me as a lead. While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. Yes, my email address is on my blog but I used Twitter for a reason. The response?:

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Tags: Social media Twitter marketing pr social networking getting started media public relations social social marketing strategy

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

This will drive me to comment on relevant blogs, share my knowledge via LinkedIn answers or meet new people via Twitter. As I take a step back, here are some lessons learned as I rebuild my personal brand: Engage online: My goal is to participate in at least one online conversation each day, excluding weekends. My goal is to write at least one post a day. Conclusions. So, what do you think?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Dennis can be found on Twitter at @dshiao.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis blogs about virtual events and virtual worlds at “ It’s All Virtual ” and is a frequent author and speaker. No problem. Conclusion.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Wrong. Social media is about engaging your audience. But you have to be cautious with using this method.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. – Ryan Schoenefeld via LinkedIn. Conclusions.

New Breed of Analysts

PR Meets Marketing

The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

previously wrote about Trackur , but I prefer to use search feeds via Google and Twitter Search – at least for now. Online Reputation Management : The search feeds help track for mentions of my company’s name throughout the Web, in blogs and Twitter. And when appropriate, I am able jump in with my company’s perspective or introduce my company to a blogger and twitterer.

PMM Interview: Jeff Stai of Twisted Oak Winery

PR Meets Marketing

He is known as  @eljefetwisted on Twitter and El Jefe on the El Bloggo Torcido (Twisted Oak blog).  . Tweet this on Twitter. Click on the image to play the interview with Jeff Stai, Twisted Oak Winery. As I mentioned in my post about tips for your youtube video , I am experimenting more with the power of video. My inaugural video is with Jeff Stai, Owner of the Twisted Oak Winery.

Southwest Airlines - Creating a Brand Experience in 5 Minutes

PR Meets Marketing

Tweet This on Twitter.  . Southwest Rapper. Click on image to play video.  . When I fly, I typically fly either Southwest or Jet Blue. But I’ve noticed the difference with southwest that goes to the heart of the branding and positioning of the airline.  . This is evidenced by the employees but most evidently via the safety talk mandatory on each flight.  . The Five Minute Experience.

What am I doing now and a video thank you

PR Meets Marketing

Tweet This on Twitter. Click on the image to play the video. Earlier this month, I wrote about how I got a new job and the role social media played. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. virtual trade show, virtual corporate events, virtual job fairs and more ).  .

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Three Tips for Your YouTube Video

PR Meets Marketing

Tweet this on Twitter. Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. want to share three tips that I’ve learned over the past few weeks for your [link] videos.  . The Quality Vs. Content Dilemma. Engaging Spokesperson. Distributing the Video. Conclusions.

Getting People to Tweet to Your Tune

PR Meets Marketing

Check out the original post about conversations shifting to Twitter.  . In a post, he invited people to leave their Twitter link in the comments to increase more introductions in the community.  . By listing my Twitter account in the comments, I have been able to increase the number of people I'm following and seen more people following me. del.icio.us

What Mistakes Have I Made

PR Meets Marketing

only recently adopted Twitter – I believe in mid-2008 – and started using TweetDeck or Twhirl over the past few months to manage who I follow. With Twitter driving a significant portion of traffic to my blog, I know that this next level of activity can also contribute to my blog traffic. wished I had went through the effort to buy my own domain name and host it.

Online Reputation Management: Radian6

PR Meets Marketing

liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. For example, did a free eBook create a spike on Twitter with retweets or a press release increase the online mentions through your news distribution. Photo courtesy of Radian6. General Capabilities. The results are presented by publication date. del.icio.us

SMB 2

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.