PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

10 years ago nobody was talking about Twitter or Facebook. This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. Video Transcript. Let’s look at larger picture.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

For example, new prospects may be asking questions on LinkedIn groups, influencers are on Twitter and customers are in dedicated online communities. 5. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here

Top 5 Marketing Skills

PR Meets Marketing

For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form.

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Top Three Tools for Twitter Conversations

PR Meets Marketing

I recently worked with the Virtual Edge Summit to help get the word out about the summit. Social media was an important strategy for reaching target audiences and driving a

Words 24

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

Connect with Scott on Twitter – @ScottLum. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Enjoy the Video! Social media is actually a very critical component for a lot of the distribution.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. While Twitter does this too, if you go over your character limit, you can’t shorten it. And while Twitter has disable people search recently, Twhirl has not.  . Twitter Experiment: Why Follow?  . del.icio.us

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. For Twitter, I used Twitter search or tried to manually type in what seemed like an appropriate Twitter handle. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

Once you’ve done this for media coverage, video responses, Twitter responses, blogs postings and more, you can get a visual representation of the sentiment over time.  . Tweet this on Twitter. To tweet this on Twitter, just cut and paste the below: @csalomonlee seeks to answer the question – how to measure good/bad online reputation?:  [link]  .  . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. – Ryan Schoenefeld via LinkedIn. Conclusions.

twitter

PR Meets Marketing

Twitter Bird

twitter

PR Meets Marketing

Twitter going crazy

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

Dennis can be found on Twitter at @dshiao.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis blogs about virtual events and virtual worlds at “ It’s All Virtual ” and is a frequent author and speaker. No problem. Conclusion.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Wrong. Social media is about engaging your audience. But you have to be cautious with using this method.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. Influencer Relations : By combining Twitter’s retweet information with the t.co

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. The images clearly state (the above is one of several in the article): Twitter Confidential – subject to NDA. Now, if I were more cynical, maybe Twitter meant to have this leaked =) Mashable, would love to hear from you on this. What do you think?

Blocking Your Twitter Followers

PR Meets Marketing

In the end, Twitter is a public avenue for connecting with people and engaging in an open dialogue. think private Twitter defeats that purpose. If you’re concerned about competitive issues, then don’t use Twitter.  As with everything you need to fully consider your strategy for Twitter and how blocking followers with this. Tweet This on Twitter.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Argh - Twitter Going Crazy

PR Meets Marketing

At what point will people finally get tired of all the screw ups with Twitter

Twitter Experiment: Why Follow?

PR Meets Marketing

 I usually follow people on Twitter  that have something to say and is related to my career. So when this twitterer recently "followed" me, I was intrigued. She is trying to figure out how many people just blindly follow people without checking out the content of twitterer. When I first started Twitter, I felt that I had to follow everyone who followed me. del.icio.us

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital. Don't worry if you don't get this.just take my word that it's very cool, and gets your attention. Of course.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Tweet this on Twitter.  .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. Social Networking Sites. know, I know – that isn’t the point. LinkedIn Specifics.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. Other posts in the "Brave New World of Media Pitching" series : Brave New World of Media Pitching: Twitter. del.icio.us

I am Joseph Jaffe

PR Meets Marketing

Yet, the true power doesn't lie in the applications we use - blogs, Twitter, Facebook, LinkedIn, etc. In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers. What was extra special is the support that this community provides to one another. This organization was inspired by Susan Reynold's fight against cancer.

Brave New World of Media Pitching: Twitter

PR Meets Marketing

Twitter, facebook, linked in, RSS feeds, etc.  . For this issue, it's how people are using Twitter for media outreach and relationship building.    . Conference Conversations: In an email exchange with Chris Parente , he highlighted how his clients were able to get in front of journalists by following key analysts and reporters at the RSA Conference via Twitter. What about you?

Twitter Conversation

PR Meets Marketing

Twitter Conversation

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence:

URL 2

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

Tweet this on Twitter. Four years ago this month, I left the agency side to move in-house. During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. If you decide to bring in outside PR help, here are five points to consider: Administration. The general rule of thumb is that 10% of any retainer goes toward administration. On this point, I do favor opting for a PR freelancer over an agency, especially if you have a smaller budget. More Arms and Legs. Transparency. Conclusions.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

These applications range from the silly – sending a beer – to useful – free VoIP phone calls or Twitter updates. For me, I’ve added the Twitter app to tie all my external personalities into Facebook. Summary: Twitter, LinkedIn and Facebook. posted my question on Twitter and LinkedIn. Twitter seems to elicit a lot of responses depending on the interest of your audience to that question and what other conversations are happening at the time. Brave New World of Media Pitching: Twitter. I have only been on a Facebook for a year or so. ”.  .

Is Twitter Just a Popularity Contest?

PR Meets Marketing

notice that certain folks seem to have very active, two-way conversations or multi-person chats on Twitter. posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . On Twitter, my question could've disappeared BEFORE people had a chance to see it. So what do you think - Is Twitter just a popularity contest?  . del.icio.us

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

FREE Using Social Media eBook

PR Meets Marketing

Tweet This on Twitter. After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . Again, the purpose of this eBook is to provide a quick guide for using social media. del.icio.us