Tags: Social media Twitter marketing pr social networking getting started media public relations social social marketing strategy MORE >>

While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. think it’s important to explore the definitions to ensure that we’re on the same page. These individuals were formally unavailable and couldn’t have been harnessed through traditional marketing avenues. – Ryan Schoenefeld via LinkedIn. MORE >>

For example, new prospects may be asking questions on LinkedIn groups, influencers are on Twitter and customers are in dedicated online communities. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that  I’lve picked up that have been essential to my role. Here Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. Search Engine Optimization: I believe it was Jeramiah Owyang who said that search is your new website. MORE >>

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. Rather, by “logging the click,&#  I see this as part of Twitter’s continued efforts to provide value-added services and data tracking for corporations: Measurement and Analytics : The click-through rate will help with Twitter’s “Resonance&# rating. Twitter Conclusions. What do you think? MORE >>

The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But all is not gloom and doom. Embrace of Social Media. Conclusion. MORE >>