Phoenix Rising

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Twisten Carefully

Phoenix Rising

That's one of the best things about social media - Twitter especially.   But there is also great value found on Twitter. Saying Twitter has little great info is like saying television has nothing but sports and reality TV.   Similarly, we have to search to find the great insights, information and people on Twitter.   But just think what we can find in the Twitter stream! My Twitter Experience I've met mentors and friends in the Twitter stream, ready to share their wisdom and expertise, as well as their hearts. 

Twisten Carefully

Phoenix Rising

That's one of the best things about social media - Twitter especially.   But there is also great value found on Twitter. Saying Twitter has little great info is like saying television has nothing but sports and reality TV.   Similarly, we have to search to find the great insights, information and people on Twitter.   But just think what we can find in the Twitter stream! My Twitter Experience I've met mentors and friends in the Twitter stream, ready to share their wisdom and expertise, as well as their hearts. 

Life in the Stream

Phoenix Rising

My Twitter stream went from this powerful, positive information-filled environment to a running stream of  sarcastic comments whose seeming purpose was to diss every advertising firm involved.  Twitter is a real time audience feedback mechanism! also added a third column - for all the folks who were on Twitter but who hadn't said a single word about the game so far. Huge audiences are alive and speaking on Twitter. Every audience demographic we could imagine is active on Twitter!   Wow!    Not because of staying home alone.

If it Looks like a Duck.

Phoenix Rising

Whether it's on Facebook, Twitter, LinkedIn or the host of other social media sites. The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types. But thanks to social media  that behavior has expanded to include all of us. That's one of the powers of our connected world - we can all voice an opinion, share our perspective, debate an issue.   We revel in our new power. Yet I have to wonder if some of this freedom is counter-productive. If so - go for it.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Lessons From a Porch Light

Phoenix Rising

The last few weeks I've had a barrage of pornographic messages on Twitter. My email reflects Twitter. From strangers, webbots and automated email systems to Twitter porn stars and spammers. They are obscene, graphic and embarrassing. block the senders and delete the messages, but they just keep coming. My other friends are getting them as well. We all feel so powerless to do anything to stop them - so we do the best we can and delete and block - again and again. Everyday I get a multitude of invasive, downright obnoxious and over the top communications.

Think Small

Phoenix Rising

Everyday, someone on Twitter or Facebook bring joy and a smile to my world.  It's the day for New Year's Resolutions yet again. We're all making our lists of ways to be better people, do better things, spread joy to more of those around us.    What a worthy cause! So why wait til New Year's? We can make those same resolutions every day of our lives.    Just as the spirit of the Holidays can inspire us - resolutions to do good things can lift us every day of the year. Our New Year's resolutions often take time to complete.

Friends Who Are My Family!

Phoenix Rising

Then came Twitter. joined Twitter about six months ago. I've been on my own most of my adult life.    I don't mind being alone. I'm an only child of two only children who had me at 42. grew up as the only kid in my neighborhood. Now that my folks are gone, I don't have close family since I don't have kids. The good news? I get to choose my family. I've been lucky to meet great people throughout my life, friends who are my family.   I love every one of you even more for getting me through the ugliness formerly known as my 40's!

Primal Thinking

Phoenix Rising

Another gal friend DM'd me on Twitter to tell me she loved irony in my post. I wrote a post last week entitled Ready, Fire, Aim. closed with what I thought was a cute little double entendre' Something lifke "Who knows, maybe we'll hit the bullseye!" followed, by a picture of a bull's eye.the Wall Street Bull's Eye to be precise.    Get it? If we focus on our goal and hit the bullseye, we'll do well financially. My guys friends didn't. expected a couple of my buddies to give me the big thumbs up. They didn't. Three of ten guys caught it. 

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

We CAN be Civilized!

Phoenix Rising

Then more blogs came along, and more FaceBook wall posts and Twitter requests. Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    The mighty quest for success seems to be rising above all things, including dignity, honesty, common courtesy and even our own kids.  Quite the 8 year old. Noah doesn't.

Is Fear Really the Great Motivator?

Phoenix Rising

To Sell More, Scare your Customers Spitless also sparked a little Twitter debate when I ranted about it. I was a bit surprised by a few Tweets declaring FUD as an accepted sales tactic and fear as a great motivator. I saw an article in BNET last week that just plain ticked me off. sold mainframes against IBM in my formative 20's. I cut my teeth on FUD. I won deals against it, and I didn't use FUD to do it. But that's another post:) The BNET article went way beyond FUD in promoting Provocative Selling. Solve a problem for, or offer an opportunity to, your customers.

A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

Take a look at a recent  post regarding Twitter and tell me if that isn't some pretty amazing content!   There's so much information available across the web.It's a tough task to find the most relevant content for your own B2B efforts. Even aggregrators compile too much information - making the search for B2B Marketing content feel like that proverbial hunt for the needle in the haystack. Tom Pick and Tony Karrer decided to do something about it. Here's the scoop. What are your top goals for this community? Tony: Well said Tom.   Tags: Strut Your Stuff

If You Talk the Talk, You Better Walk the Walk

Phoenix Rising

CASE TWO: A Young Internet Entrepreneur I responded pretty strongly to a pesky Twitter MLM peep who wouldn't take NO for an answer. Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.    If you walk the walk. But what happens when the talk isn’t the walk?    When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. This company is a rare deal - a successful business in an industry that is going down fast.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.

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The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. No, of course not.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

The Time for Twitter is NOW

grow - Practical Marketing Solutions

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. It appears that Twitter is preparing a “buy now” button.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. As any active Twitter user knows, news breaks on Twitter.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. So B2B marketers are furiously creating more content. 100. 2.

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. Twitter will become protected some way or another becoming, effectively, a protected essential public utility.

Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. By the Numbers: Why Twitter is a Natural Fit for B2B Sales and Marketing. So, who really owns Twitter?

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. This is your ideal Twitter community, right? Are only in the language “english”.

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. 2011 was the inaugural year.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person.  If I told you Twitter helped keep you safe, would you believe it? This is a conference created entirely through Twitter. Solve tech problems?

10 Reasons Twitter is essential to your content marketing plan

grow - Practical Marketing Solutions

10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Plus I''m on Twitter more than other social. Enjoy my slides!

Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge. Nobody could possibly suck at Twitter so bad that 100,000 people followed and then dropped them moments later. What I saw made me gasp. Trust me.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? In fact, I really had to consider whether Twitter is still the hub of human connection it was when I fell in love with it many years ago.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

Has your Twitter engagement recently dropped?

Biznology

In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. So, I did some searching and it looks like either Twitter or I had changed some settings on the account.  I never limit my engagements to people I already follow back, so I am suspicious that this might be Twitter — I would never intentionally do something like this.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

The wrong place for a Twitter feed

grow - Practical Marketing Solutions

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. But you’re also probably not too successful on Twitter. “LOL!!!!