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How Long Does it Take to Get Results from Content Marketing?

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Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. What does this have to do with how long it takes for content marketing to create leads and demand? Be patient. Source ).

Converting B2B Leads Through Social Content: 3 Keys to Success

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Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. It also explains the increasing popularity of visual social platforms like Instagram and Pinterest, as well as more emphasis placed on images by the “Big 3,” Facebook, LinkedIn and Twitter. The Missing Link: A Cohesive Social Content Strategy. Don’t Overlook Video!

Who Should Nurture B2B Leads with Social Media?

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Any touchpoint with a prospect on LinkedIn, Twitter, Facebook or another platform could be a nurturing opportunity for: Executives: The C-suite is in a unique position to not only be the governing heads of the organization, but also thought leaders in their industry. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Selling

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  The idea here is to bring them back with an offer or alternative content. Tracking Retargeting. Company A: Website.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

17 Ways to Promote Your White Paper for Lead Generation

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Split up the paragraph into a series of tweets you can share on Twitter. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. Now you need to distribute and promote it. The good news? Company Blog.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Twitter Ads. Twitter Advertising. Once reserved for high budget advertisers, Twitter ads are now available to everyone with no minimal spend.  There are so many posting and analytics tools, but I discovered Sprout Social years ago, and still find it useful for scheduling posts on Twitter, Facebook, and now Google+.  We track engagement with a social inbox, we publish, we analyze and publish sophisticated reports, and we monitor keywords and brands, all from one platform. If you’re really into Twitter, you be enamored by this Twitter management tool. 

18 Ways to Promote Your White Paper for Lead Generation

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Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what?   How do you promote it? Company Blog.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Step 2: Name your experiment.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Using Twitter’s lead generation and app install cards via their promoted tweet program should also be tested. We have clients doing very well with Twitter lead generation programs.  Realize you now have at least three in-boxes: email, LinkedIn, and Twitter.  The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Get to it! .

Online Display Advertising, Targeting, and Capturing Leads

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Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Many I have used myself for clients.

A Social Media Measurement Dashboard; One Approach

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For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Twitter. Potential Reach  sums your follower count and the sum of your followers’ followers for any follower retweeting any of their Tweets during the previous seven days to estimate the total potential reach on Twitter at any given time. Let’s review key engagement metrics for our spreadsheet: Twitter. Twitter:  (Other Retweets Plus Replies)/Total Tweets.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Message: promote an online offer; exclusive to Twitter people; utilize a promotional code in the tweet and landing page.  .

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones.  Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter.   The easy ones.  Then, you’ll be all set to share your RSS feeds to Twitter, Facebook, LinkedIn, and Google+.

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Facebook Business Pages; Measuring What Matters for Success

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Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click?  How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  New Likes.

Geofencing? And other ways to target ads to trade show attendees without being there.

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Twitter Hashtag Promoted Tweets. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel. Twitter’s Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Geofencing.

The Relationship between Social Influence and Customer Experience

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It’s up to you to provide something more compelling than a corporate Facebook page or Twitter profile and throwing up a few posts. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. More and more brands are finding out that social media is more about building influence than harvesting leads. Don’t disappoint them!

2013 New Year’s Resolutions for the B2B Marketing Department

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If you’re not actively posting content, engaging prospects, and measuring your activity; readdress your needs and priorities- either rethink your strategy or outsource, but prospects don’t like to see limited Twitter use, or a blog updated rarely.   It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Planning. Analytics.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers.  If you have a large mutual following list, then you have more opportunity for conversation, for example. decide to follow the firm by clicking on the Twitter button on the website. weeks later, the firm produces a new white paper and promotes it on Twitter.  I click on the URL shortener and redirects to a landing page.  I download the paper. I’m a former Media Director at an ad agency.  Let’s keep these measures apples-to-apples. Sales: 7.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

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Okay, I exaggerated, but it seems every day I read about a new tool that can help me with my daily tasks.  I think I just spent another $14.99 per month on a tool just recently- and yes, it was another Twitter tool! . wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

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Okay, I exaggerated, but it seems every day I read about a new tool that can help me with my daily tasks.  I think I just spent another $14.99 per month on a tool just recently- and yes, it was another Twitter tool! . wanted to explain this approach in a little more detail, as my firm’s website was recently reorganized to focus on these 3 Ps.  How boring.  Quality people. . Process.

How B2B Buyers Have Changed- and the Role of Content & Social Media

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Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. That means social media.

Is Blogging Right for my Business? The Benefits of a Business Blog

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Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.  Content Once you’ve powered up your blog and visitors are pouring in from Google, Twitter, LinkedIn, Facebook and more, you can make some money off advertising.  Or advertise your own affiliate links for a dividend that keeps on paying. . The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Below are the responses.  .

Social Media Metrics & Analytics; Measuring Success

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4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook.  It was- “let’s learn this, let’s become good at this, let’s write books, let’s write blogs, let’s do speaking engagements” . Twitter.  . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate.  . It’s easy to get caught up in the hype.  Facebook.  .

Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools

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Using the same criteria, try searching Twitter. If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. So how do you find opportunities to guest blog? Getting Started.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

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Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?

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MindMatrix: A Unique Marketing Automation Platform for SMB

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Some of these features include:  the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.  A lot of the tools I’m talking about are very simple to utilize. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Sure, Paul. 

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A Lead Generation Plan Begins With Content Marketing Strategy

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Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.  We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Our approach to lead generation beings with a message strategy. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

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Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.  We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Our approach to lead generation beings with a message strategy. Introduction.

A Lesson from Microsoft: Control Your Own Destiny

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It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. Times keep changing.

An Introduction to Twitter Lead Generation with Lead Generation Cards

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How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. Just look at these statistics.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

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There’s  multiple tactics to promote landing pages in social media, including: Twitter:  Give your landing page a URL shortener and promote your unique white paper.  “New white paper on how to select a CRM, from @companyX”. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

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There’s  multiple tactics to promote landing pages in social media, including: Twitter:  Give your landing page a URL shortener and promote your unique white paper.  “New white paper on how to select a CRM, from @companyX”. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?

Sales Best Practices include Marketing-Sales Alignment

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Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study.  Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities.

How Can Content Marketing Generate Leads?

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In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. .

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LinkedIn for B2B Marketing and Sales: What’s Missing?

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It is now a powerful social network and information hub that content marketers love, as indicated by the B2B Content Marketing Report: 2015 Benchmarks, Budgets and Trends: Top social media platforms for B2B content marketers: LinkedIn: 94%, Twitter 87%. As our world transforms in the digital age, some of the old barriers transform as well. No surprise there. Content Isn’t Everything.