Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. I’m also talking about generational growth, pandemics, and changing customer preferences. All of these are causes for re-evaluation. Dark social is limiting your visibility and insights that used to flow from trackable data.
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