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Why are so many B2B websites… boring?

Marketing Finger

Join us for our latest Twitter chat where we’ll discuss these questions and more. “ Why are so many B2B website designs… Boring? ” on #B2Bchat this Thursday, April 28 at 5:00pm Pacific. I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? We look forward to your input! Q.

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. What are the best ways to leverage the two mediums in tandem? Pacific, 8 p.m.

BtoB 30

Blogging in the Social Media Ecosystem

Marketing Finger

Do your Twitter and Facebook followers read your blog? We’d like to hear from you in our upcoming live Twitter chat, June 23, 2011. Follow the #B2Bchat Twitter stream starting at 5:00 p.m. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? Q. Photo credit: Scott Beale / Laughing Squid. Questions will include: Q.

Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

Marketing Finger

b2b marketing #B2Bchat Adam Needles Balancing the Demand Equation book review demand generation twitterThere’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

How to Demonstrate the ROI of Social Media

Marketing Finger

Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Does your organization / your client have lead gen. targets for social media? Q. Eastern.

Predicting Twitter’s Success in 2006

Marketing Finger

Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it. Tags: social media 2006 history twitter Apparently, yes. Story originally posted by Mashable.

To Follow Or Not To Follow: That is the Question on Twitter

Marketing Finger

How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. Take a look at your newest followers in Twitter and decide who to follow back. Interests of the Twitterer. What would be described as quality on Twitter? You go through the ritual once every couple of days. Tweet volume.

Do You Ping.fm?

Marketing Finger

Twitter. There are other services, such as the popular Twitter client Hootsuite, that allow you to post to the biggest social networks. socialmedia tools twitter How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? WordPress. Tumblr. MySpace.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Lead Scoring Best Practices

Marketing Finger

In a recent episode of the weekly #B2Bchat on Twitter, we dug into questions surrounding lead scoring. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. What is lead scoring? marketing automation system.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. No, of course not.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

The Time for Twitter is NOW

grow - Practical Marketing Solutions

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. It appears that Twitter is preparing a “buy now” button.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. As any active Twitter user knows, news breaks on Twitter.

How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats. Twitter will never have the mainstream panache of Facebook or the dead-simple interface of Instagram.

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

10 Reasons Twitter is essential to your content marketing plan

grow - Practical Marketing Solutions

10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Plus I''m on Twitter more than other social. Enjoy my slides!

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. This is your ideal Twitter community, right? Are only in the language “english”.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? In fact, I really had to consider whether Twitter is still the hub of human connection it was when I fell in love with it many years ago.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. 2011 was the inaugural year.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. for writing the best-selling book on Twitter , the platform has altered my path in profound ways. Twitter chatter. Twitter chats were created by the people.

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person.  If I told you Twitter helped keep you safe, would you believe it? This is a conference created entirely through Twitter. Solve tech problems?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.