| | | Marketing Finger | |  Twitter | 10 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices In a recent episode of the weekly #B2Bchat on Twitter, we dug into questions surrounding lead scoring. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. What is lead scoring? marketing automation system. | MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem Do your Twitter and Facebook followers read your blog? We’d like to hear from you in our upcoming live Twitter chat, June 23, 2011. Follow the #B2Bchat Twitter stream starting at 5:00 p.m. Should your blog content feed into your social channels, e.g. Facebook, Twitter, LinkedIn? Photo credit: Scott Beale / Laughing Squid. Questions will include: Q. | | | | | |
| MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Chris Hosford, in his recent article in BtoB Magazine, points out that social and email interactions depend on each other much more than is commonly acknowledged. What are the best ways to leverage the two mediums in tandem? Pacific, 8 p.m. | MARKETING FINGER OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book b2b marketing #B2Bchat Adam Needles Balancing the Demand Equation book review demand generation twitterThere’s a brand new book that’s making waves in the B2B marketing community. Balancing the Demand Equation, by Adam Needles, addresses the strategy and tactics needed to succeed in modern business to business demand gen. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. | MARKETING FINGER APRIL 11, 2012 How to Demonstrate the ROI of Social Media Tune in to #B2Bchat on Twitter: Thursday, April 12 at 5:00 p.m. As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Does your organization / your client have lead gen. targets for social media? How do you calculate the ROI of social media marketing? Pacific, 8:00 p.m. | MARKETING FINGER APRIL 28, 2011 Why are so many B2B websites… boring? Join us for our latest Twitter chat where we’ll discuss these questions and more. I’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? Why are so many B2B website designs… Boring? | | | | | | | |
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MARKETING FINGER | SUNDAY, FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter
How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. Take a look at your newest followers in Twitter and decide who to follow back. Interests of the Twitterer. What would be described as quality on Twitter? twitterer should have a healthy balance between original content, retweets, and engagement with others. It’s also encouraging to see the occasional question – an indication this twitterer is interested in listenting. Follower count. funny. MORE >> -
MARKETING FINGER | SUNDAY, APRIL 17, 2011  Review of Seth Godin’s Poke the Box
Incidentally, as I was reading it, Twitter provided a temporary outlet to tell the rest of the world what I was gleaning from the pages. There were a lot of bite-sized pieces of information, perfect for the 140 character limit on Twitter. I recently had the pleasure of reading Seth Godin’s latest book, Poke the Box. It’s a nice, light read and something that can be fit into an afternoon visit to your favorite coffee shop. As with other Seth Godin books that I’ve read, the message first strikes you as self evident. Of course this makes sense. Who wouldn’t know that?” MORE >> -
MARKETING FINGER | THURSDAY, AUGUST 12, 2010  Do You Ping.fm?
Twitter. There are other services, such as the popular Twitter client Hootsuite, that allow you to post to the biggest social networks. socialmedia tools twitter How many social media sites do you update on a regular basis? Perhaps it would be better to rephrase the question as: How many social media sites would you like to update on a regular basis? is a useful aggregation service which allows you to do just that: post content simultaneously to a large group of social media sites. It covers dozens of sites and includes these better known social networks: Facebook. Tumblr. MORE >> -
MARKETING FINGER | MONDAY, MARCH 29, 2010  Predicting Twitter’s Success in 2006
Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it. In this video, you will see them react to the information they’re given and talk through several of the applications that have made Twitter into what it is today. Tags: social media 2006 history twitter Apparently, yes. Story originally posted by Mashable. MORE >>
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