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Twitter Traps and The Social PR Paradigm

Marketing Edge

He is the Chief Creative Officer and founder of Strother Communications Group and a visiting faculty professor of PR and strategic communications planning at the University of Minnesota. [.] PR journalism marketing public relations social media Bill Keller New York Times twitter and journalists Twitter time suckTime 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast. He is the Chief. Hitting on a single topic in marketing, social media and business communications.

PR 46

Twitter Search Tips

Marketing Edge

marketing strategy social media marketing Twitter Twitter marketing twitter searchSometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. mentioned these social media marketing search tactics in a. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What Did You Do When Twitter Was Down?

Marketing Edge

it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. marketing Google realtime Twitter Twitter #failAlas it was crippled. It’s times like these. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The classic case of you don’t know love [.]

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Challenge Your Answers Social Media Oprah social mistakes twitterLook social is getting complicated. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

How Purple Can Make You Successful

Marketing Edge

Making AJBombers even more fun is the fact he is on Twitter, recognizing customers and anyone who mentions the place, hosts Tweetups at Bombers, has guest bartenders where he donates shots folks can sell…with all proceeds going to the charity of the guest bartender’s choice. Last but not least is everyone who wants one can get a Sharpie and put their Twitter handle anywhere they want at AJBombers, so when friends come in, they can look for your Twitter name and leave you a tweet…in real life.” (And where am I going the next time I’m in Milwaukee to visit my son at Marquette?

Insta Image For Connecting Business and Consumers

Marketing Edge

Tim Landis, on Twitter as @curious2119, has a following of nearly 180,000 on Instagram.me. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social generation.

16,000 Ways to Mess With Twitter

Marketing Edge

So I watch the Twitter Traffic Machine video. In the video, Bill Crobsy, the founder of the Twitter Traffic Machine system, is thrilled about two qualities of his system, 1) it gets 16,000 targeted people to follow you in 90 days and 2) at any time it can get two percent of them to click on a link to content that is automatically generated.

Twitter CRM Embraced by MyTweeple.com

Marketing Edge

Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. Tags: PR marketing public relations Social CRM Twitter Twitter CRM The ability to focus on. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Twitter Means Business and Then Some

Marketing Edge

One part chat room, one part instant messenger, and one part blog, the microblogging platform Twitter has gained in credibility and usefulness among businesses and journalists. Useful is how the author of a new book Twitter Means Business, Juilio Ojeda-Zapata, shares his insights from his upcoming book. For example, there is a Twitter public media category. Time 22:51.

The Keys to Pursuing Your Passion – It Can Happen

Marketing Edge

Fitton is known to many by Pistachio , the name of her consulting firm and what she uses on Twitter. At first for Fitton, that passionate reality was a consulting practice focused on Twitter for business, today it has grown into a community platform for Twitter applications. OK, the short description is, Oneforty, a Twitter app store and here is my Twitter App profile so far.

San Diego Chargers Do Social Media Right

Marketing Edge

Joel, who can also be found on Twitter @joelprice , is the guest on this episode of the Marketing Edge, which we produced on video. Joel takes us through some interesting topics around the tools they use including Twitter, Facebook, and even an efficient way to use Posterous as a news release distribution system. Twitter. Social media is at its best when people come together.

Notes From the 140 Conference on Twitter

Marketing Edge

The 140 Conference in New York produced by Jeff Pulver is a fast paced mindmeld of businesses and personal brands on Twitter. Jeffery Hayzlett the chief marketing officer at Kodak believes Twitter is something to be embraced by corporate America. Whether it is getting new ideas for products or services, engaging customers to drive sales, or refuting mischievous competitors trying to game the system (the latter of these individuals are called Twangers), Twitter is a dynamic place to work in real time. Business. Personal Brands. Is this a career? Can you pay the mortgage?

Closed Networks Limit Reporters – Can Twitter Help?

Marketing Edge

Can Twitter be an Antidote? Twitter is the most visible, with Business Week and CNN being among the leaders in using the platform for information gathering, sourcing, and distribution of news. As one of the moderators on Tuesday, June 16, I’ll ask whether social media is a way to counter the side effects caused by reduced resources and increasing time demands on journalists, or is Twitter another potent ingredient that distracts from the business of reporting on serious and complex issues. This cocktail has led to the entire industry missing stories with global impact.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

Tags: social media Shel Israel Twitter Twitterville

Twitter is About Now and More at the 140 Conference

Marketing Edge

Now Pulver is actually bringing more than 140 thoughtful people together who are pushing the envelope of Twitter at a two day conference June 16-17 called the 140 Conference. Pulver believes, and I agree, that Twitter has created an expectation of being in the Now of information exchange. This conference is a great chance to hear and share with Twitter users from advertising, entertainment, news, and technology. This conference is for just about any category of person participating and interested in Twitter because Twitter is what you make it. Time 17:01.

Inside HP Software Social Media

Marketing Edge

Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. Time 21:13. Corporate America is getting comfortable with social media. The issue for many corporations is about process.

Communities Need Catalysts Part 1

Marketing Edge

Some are individuals I’ve met for the first time on Twitter, Facebook, Friend Feed etc. In this segment of Social Media Innovators of the Midwest we feature Cindy Kelly, also know as WichitaCindy on Twitter. Some are individuals I’ve met for the first time on Twitter, Facebook, Friend Feed etc. Others I’ve met for the first time in person. They just make time.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Social Media Innovators in the Midwest – Nathan Wright

Marketing Edge

Follow Nathan on Twitter as @nathantwright. Verizon Wireless is an active participant in social media communities in the Midwest, follow Karen Smith on Twitter @karenVZW. This series, Social Media Innovators in the Midwest, profiles several business communicators in the Midwest, a place where innovation that’s practical gets high marks. Nathan T. Wright – Lava Row.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

Then you tap into the social commentary stream and engage in a dialogue by putting around that live video screen, a Twitter or Facebook feed with your appropriate hash tag, you know #Imageniusforthinkingofthislivestreamandchat or something shorter. Time 19:56. What if… No ifs about it, you can. It’s here and we did it on the #SxSw road trip. This was very, very cool.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

We talked about the integration of social media in mobile devices, including downloadable applications, using the mobile web to check online e-tailer prices while at a home town merchant, or making social streams from Twitter, Facebook and other networks part of your mobile home page as the Motorola DEVOUR with MOTOBLUR. Wichita Tweet Up Mobile Apps and SxSw. Give a listen to the video.

Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare

Marketing Edge

Follow #smbdm on Twitter. Foursquare will capture a marketer’s attention in the same way Twitter captured the attention of individuals. Time 19:59. If you are business skeptical about social media here is a new way to look at it. What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Doctors’ Grades Help Patients Decide on Healthcare

Marketing Edge

Tags: Hospital social media Twitter search marketing Healthcare Mayo health care Facebook

Geo Services Sparks Creative Carolina Panthers Purrsuit

Marketing Edge

If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare this. Tags: social media sports marketing Foursquare location services NFL Scott Hepburn Twitter Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:17 I don’t believe social media is not about cookie cutter programs.

Robert Scoble on Global Impact of Social Media and Effective Use of Twitter

Marketing Edge

Scoble and I had a great conversation with a few laughs and insights into how he avoids information overload with technologies including Twitter and Friend Feed. Time 24:19. This podcast you’ll get the big picture of social media with Robert Scoble ,the co-author of Naked Conversations along with Shel Israel and managing director of Fast Company TV. This conversation is useful for corporate marketers in discussing social media with their senior management as a company evaluates whether and how to participate. Let's face it information used to be power when a few people had it.

Boxers or Briefs? Manpacks Has The Answer

Marketing Edge

Tags: marketing small business social media Facebook Twitter web business

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Can The Social Web Help Change Governments and Perceptions?

Marketing Edge

Robert Scoble moderated a panel of journalists and producers that discussed the impact of Twitter on mainstream news media, specifically using the Iran election to illustrate the power of essentially the people. Profiles like change4iran on Twitter and the ability to see the Iranian protest and election issue tracked online gave this medium credibility and power. Let freedom ring.

5 Ways Klout Should Impact Your Day

Marketing Edge

Klout scores are part of an individual’s twitter profile and used by more than 450 applications and services.  . Tags: marketing Influence Klout Twitter Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. And they work to attract readers, which is what the new system of influence rewards. Klout scores. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise.

4 Ways A Company Trusts Social Media

Marketing Edge

Have too many companies and consultants jumped into the social pool because they want low cost sales or a chance to make a buck telling people how to set up a Twitter account? Time 16:22. Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. Book Drawing.

Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing

Marketing Edge

First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project. Time 28:34 So many mixed messages these days. Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 28:34 So many mixed messages these days. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Follow the agents on twitter with the #FiestaMovement hashtag. Time 11:30. Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. BRILLIANT!

ROI of Anything - Good Discipline, Bad Crutch

Marketing Edge

An interesting comment that I use to support this point is a recent comment during a TED talk in this video below by Evan Williams, founder of Twitter. He talks about Twitter being started as a side project when he was building a different company Odeo. Nine million users , plus Oprah, later, people are stilling coming up with ways to use Twitter. Time 5:17.

SMS 2

Taxes and Twitter a great combination for H&R Block

Marketing Edge

The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Worley and a small team monitor Twitter and offer suggestions through H&R Block’s Twitter profile. Amy has been on Twitter for nearly a year. Whether it was me tweeting today or Robert Scoble , who tweeted that he was in an H&R Block office a while ago, the company has responded in quick Twitter fashion. Time 13:04. The agency 360i worked on this program with H&R Block.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

recent article I wrote for Upsize Magazine, a business publication in Minnesota, received some traction yesterday on Twitter thanks to a few re-tweets, thank you for that Twitter readers. Sure, tools like Help a Reporter Out and Pitch Engine , and on Twitter MicroPR among others can be used at no cost, but someone needs to put this stuff together. Let’s connect some dots.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.