Marketing Craftmanship

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PR Lesson from a Twitter Flap

Marketing Craftmanship

It wasn’t Emma’s tweet that caused the high-profile controversy.

PR 100
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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

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How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

If you’ve created high quality content, ensure that it earns an adequate marketing ROI by consistently putting it in front of the right people; don’t expect them to find your content by themselves on your company website or blog, on LinkedIn or through Twitter.

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Porno as a B2B Marketing Tactic?

Marketing Craftmanship

Co-sponsored by the Financial Times and Doremus, this survey of more than 500 senior-level business executives suggests that if you’re attempting to reach corporate decision-makers, you may want to want to re-consider Twitter as a marketing tactic. Fewer than 10% use Twitter at work, and only about 20% use Twitter at home. .

Tactics 100
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Do Most CEOs Lack Social Skills?

Marketing Craftmanship

On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. population uses Facebook and 34% uses Twitter. The study claims that 70% of them have absolutely no presence on social media.

PR 100
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Why Your Company’s Blog Doesn’t Make the Phone Ring

Marketing Craftmanship

Posting it on Twitter makes sense only if you (or your firm) have a reasonable number of Twitter followers. For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post like this one), and as an “Update” on your firm’s corporate LinkedIn page.