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Account Based Marketing and its Growing Interest Among B2B CMOs

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” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. Not all that impressive. " So Why The Growing Interest In ABM?

Who Do CMOs Mention Most on Twitter?

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Each month we deliver to you - along with Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers - a social stat which is based on data from the previous month. CMO Corner

Understand Customers and Their Lifecycle with Marketing Automation

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Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Improving your marketing automation capability.

Why Cross Channel Marketing Needs To Be Visual

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Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? When We See Nature.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Still Wondering How to Get Started in Social Media in 2016?

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The first thing to know is that it is very easy to get caught up in the vanity metrics of social media networks like how many people like your posts on Facebook or how many followers you have on Twitter. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. And it’s still growing.

5 Ways Marketers Can Use Twitter Photo Collages

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Twitter announced recently on its blog its “collage” feature, designed to allow users to include up to four photos in a tweet, and tag the people in those photos, without affecting the 140-character limit. Here are 5 ideas to help your team easily integrate Twitter photo collages into your strategies to visually engage and delight your followers: 1. Thanks for joining [#Event].”

How I Learned to Stop Worrying and Start Loving Third-Party Data

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Just last week, Amazon, Twitter, and Netflix were taken down by cyber attacks in Europe and the US, in what popular technology site Gizmodo called “the beginning of a bleak future.” Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. My advice?

Skills CMOs Look For When Building a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Social Media. CMO Corner

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Avoid these 10 Marketing Automation Rookie Mistakes

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Follow Alp on LinkedIn and Twitter @alpmimar. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. Lead Scoring.

Best Practices For Social Media Publishing

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You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. But before we get to the best practices, let's look at some stats shall we? 4,166,667 Facebook posts are liked.

6 Social Media Publishing Best Practices

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You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. It is a challenge to define the audience for a guide to social media marketing today. They may come around in time."

Top 30 Publications Shared by B2B CMOs

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In this, the latest installment of the CMO Social Stat of the Month — courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Ok, perhaps that is not the most scientific of research I referenced but you get the point. CMO Corner

How To Excel at Four Primary Types of Social Media Content

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277,000 tweets sent on Twitter. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 Period.”

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B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Data mining.

76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

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Let us know on Twitter using #MMInsights. No matter what area of modern marketing you look at when reviewing the year that was 2015 , you will find growth, relevance and efficiency. Content marketing is no different. More Content Several of the global experts we talked to focused on the same statistic from the Content Marketing Institute. The bar is higher, wider and heavier.

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4 Examples of Content Curation Done Right

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Curated content has not only increased web traffic on the Alcatel-Lucent corporate website, it’s allowed them to better monitor industry chatter, provide ideas for new original stories, and provide “great Twitter fodder,” according to Ed Youngblood, Alcatel-Lucent Enterprise’s Director of Content Strategy. wanted to be recognized for its low energy footprint.

Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs

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Demand Generation Content Marketing customer lifecycle marketing database hygiene display ad retargeting Lead Nurturing marketing and sales metrics and reporting Modern marketing recipes for success Twitter funnel marketing Sounds all good on parchment paper, but formulating the right recipes can sometimes induce a fiery fret in your crowded kitchen. Ready to get cooking?

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How Social Media Can Impact Corporate Culture

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They tweeted out brief 140-character musings on Twitter. Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that’s friendly and highly engaging. Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. Read the full story on CIO.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing. Social Media. Content Development.

A Look at the Future of Social Marketing Automation

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Follow Nikki on Twitter  @nikkiserapio. Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. Today, having this kind of customer conversation on Twitter requires you to understand many layers of context. Scoring leads and prospects accurately. Enjoy!”.

Does Your Marketing Department Need A Data Scientist? And Other Data News

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Twitter Boasts of What It Can Do with Your Data. Today Twitter flaunted its mercenary side. The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five.

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

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"E mbracing social media to ask questions, engage in conversations, and share what interests them - so they can do their jobs better," says Hostelley in a recently-released joint report from Leadtail and Neustar entitled Social Insights: How CMOs engage with people, brands, and content on Twitter. Of the 1,034 marketing leaders in the U.S. The CMO-CIO Relationship.

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I Can Have 100% Email Deliverability?

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" We see things like this on Twitter (and from customers) still in 2016. It’s 2016 and we’re still having this conversation. don’t want to do it, but unfortunately, it is still necessary. It’s necessary because some of us out there in the industry resort to these tactics in order to trick unknowing senders into thinking it is possible. Email Marketing

Does Paid Social Media Work?

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More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Social Marketing

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What Star Trek Can Teach You About Twitter

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million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Six Twitter Lessons You Can Learn From Patrick Stewart from Oracle Marketing Cloud. Editor's Note: Today's post comes courtesy of Sylvia Jensen , Senior Director, EMEA Marketing, Oracle Marketing Cloud. With 1.6 Marketers stand to learn a lot from Sir Patrick when it comes to using social media as a marketing tool. Image Source: johntobias.com. Social Marketing

Seven Ugly Truths About Content Marketing

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Perform a small number of searches on social media: Linkedin and Twitter. believe earned media is the new media for modern marketers: PR folks are now working on placement not only with reporter from national or regional publications, but also bloggers, Twitter influencers, and other new media targets. That’s right: 1 billion results. His response, “Why would we do that?

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

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You can follow Scott on Twitter @scottmirabello. They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services - and it's happening at breakneck speed. The numbers involved are staggering. Of all device users, 79% have used them to shop at least once. But where do you start?

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Top Hashtags Used By CMOs and CIOs

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Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. "After a couple years of talking a lot about the CMO-CIO relationship, we're starting to actually see them come together and speak the same language when it comes to the key underpinnings of digital transformation," says Karri Carlson, VP Social Insights at Leadtail. CMO Corner

2015: The Modern Marketing Year in Review

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Let us know on Twitter using #mminsights. It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year. But we added an extra requirement. The thoughts of these marketing experts can provide that guidance. No email required.

Back to Basics: 6 Quick Social Media Marketing Tips

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So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Here are 6 quick tips to set your organization up for social success: 1) Unless you are speaking directly to someone on Twitter, be sure to put a character before someone’s Twitter handle when tweeting at or about him/her. sales), and to get your content found on Twitter.

How To Build Up Social Media Marketing Like LEGO

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Follow the event discussion on Twitter with the hashtags # SXSW and  # OracleSXSW. by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? While not every brand has the opportunity to market toys, it’s still possible to have some fun! Check your cost of ignorance. Have a heart!

10 Marketing Automation Tips for Personalisation and Contextualisation

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If you’re the source of useful information or if you’re always there with answers when they search the web or engage on Twitter, then you’re boosting your chances of a sale down the road. Our tenth tip is a biggie; marketing automation lets you close the loop —see your customer journey in toto , from first hesitant touch to gushing Twitter advocacy. Takeaways.

3 Social Media Marketing Tips For 2014

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It’s safe to say that Twitter isn’t just for discussing what you had for lunch for marketing professionals, as 93% of marketers claim to use social media for business.   Twitter now boasts 232 million active users  who send out 500 million tweets per day. Twitter also celebrated a successful IPO this year, as well as the launch of its video tool,  Vine.

The Preferred Methods of Social Sharing by CMOs

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Today, however, it's another installment of the CMO Social Stat of the month, courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. CMO Corner

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

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Follow the event discussion on Twitter with the hashtag #Interact14 , and if you’re here at the conference, give us a shout with your favorite lessons learned! by Kevin Akeroyd | Tweet this The onus is on us. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again. The stakes are incredibly high.

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The Characteristics of a Marketing Automation Expert [Infographic]

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Follow her on Twitter at @amandalnelson. Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. What does it take to become a marketing automation expert? Here are the characteristics of a true marketing automation expert. They know how to map out their plan. Share the knowledge!

Marketers are Feeling the Social Relationship

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Both Facebook and Twitter have strived to enhance the analytics capabilities of their platforms, as a response to the many marketers using their platforms for business purposes. We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Find out how marketers are working with social media in our latest infographic. Marketing Cloud