| | | It's All About Revenue | | Twitter | 221 articles |
| Page 1 of 3 | Previous | Next | IT'S ALL ABOUT REVENUE SEPTEMBER 13, 2011 Thinking of Starting a Twitter Chat? Read this First. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats. good Twitter chat needs to be relevant. Twitter. Share email. | IT'S ALL ABOUT REVENUE AUGUST 9, 2011 Why Teens Don’t Use Twitter: A Teenager’s Point of View But in the case of Twitter, this young crowd seems to have been left behind. According to Pew Research users, only 8 percent of online teens use Twitter. If Twitter wants to keep growing, it needs to reach out to this key demographic. What can Twitter do to appeal to teens? Facebook and Twitter might both be social networking sites, but that is where there similarities end. Twitter is more like going to a singles club. Twitter isn’t very conducive to these more direct connections. But Twitter has a unique advantage mimicking a text message. | | | | | | | IT'S ALL ABOUT REVENUE JUNE 29, 2011 20 Experts, 1 Awesome Resource: The Social Media ProBook Twitter. by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Right now. Share email. | IT'S ALL ABOUT REVENUE APRIL 26, 2011 1,600 SXSW Speakers, Three Twitter Lists Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. Today we’re pleased to share with you all the active speakers in three Twitter lists. Yes, we know the event took place over a month ago (which is an eternity on the social Web), but given that I manually researched the handles for all 1,600 speakers and manually entered them in Twitter, a month is breakneck speed. Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. | IT'S ALL ABOUT REVENUE DECEMBER 8, 2011 Twitter Adds Brand Pages. The Brand Pages War Gets Bigger. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. Twitter is a must-use channel for many B2B marketers. Twitter Adds Brand Pages. | IT'S ALL ABOUT REVENUE OCTOBER 22, 2012 How to Get The Most Out of Paid Twitter Ads But success I’ve seen through Twitter changed my mind. Here are four such tips for your Twitter ads project. Twitter has done an excellent job in modifying the paid ad capabilities on continuous basis. Over the past couple of months, Twitter has made updates in its ad offerings that suggest it “gets” marketing. You can craft promoted tweets to people with a specific interest (say, “tech events”), and Twitter will serve it up to people who follow tech events or follow people who talk a lot about those events. Twitter changed this. | | | | | | | | | -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 22, 2011 Content Marketing in a Blink: The Content Grid v2 [Infographic] Twitter. by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _ calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. The original infographic is already dated. It’s exiting its awkward years and verging on adulthood. You can tell a lot about an industry by the questions people ask about it. Facebook. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 24, 2011 16 Experts Answer, “What makes a great infographic?” Sarah Evans, President, Sevans Strategy : A few weeks ago, one of the Twitter co-founders Evan Williams tweeted something to the effect of good design used to set people apart, now it’s required to get them in the door. by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly “A great infographic tells a meaningful story in an instant. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 3, 2011 4 Tools for Measuring Your Online Influence The startup is best known for scoring Facebook and Twitter, but has been adding more social platforms to its scoring matrix, recently including integrating LinkedIn and Foursquare. There’s been so much activity that Klout is hosting a Twitter chat today on the newly added networks.) Developed at the famous YCombinator, Crowdbooster is all about Twitter and Facebook. But the startup’s unique angle is that it offers advice on how to boost your Twitter influence. But if you’re a Twitter junkie, this might be the dashboard for you. Twitter. Klout. Facebook. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 2, 2011 The History of #SXSW [Infographic] But once you do, feel free to share it on Twitter, on your blog, wherever you want. 2007 : A plucky little messaging service makes a big splash at SXSW: Twitter. Social Media bulldog solutions craigslist Daniel Lanois Eloqua Facebook Flaming Lips foursquare Gowalla has the message become the messenger history of sxsw infographic interactive JESS3 jonny cash kim gordon LA Times lou reed marketing automation revenue performance south by southby steve earl SxSW SxSW Interactive The Hurt Locker Twitter Wikipedia willie nelsonby Joe Chernov | Tweet this. Bake a bigger pie. MORE >> -
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 27, 2011 The New 4 P’s of Marketing Twitter. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. And for young marketers just entering the job market – or even those of us who have been here a long time – applying what you learned can be difficult when the day-to-day is topsy-turvy. It’s our attempt to spice up the stodgy principles of marketing. Here are the 4 New P’s of Marketing you’ll see throughout the syllabus. Personality. Physics. MORE >>
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