When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie).  Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics.  So how do you go about calculating social online marketing ROI?  MORE >>

Follow me on Twitter: @billconnolly "What a ridiculous concept," you may be thinking after reading the title of this post. But is it so ridiculous? In today's hyper-connected, consumer-powered world, people demand a stronger relationship with the brands that they interact with. And it recently occurred to me that the same rules that govern your relationship with your 'best friends' can also be applied to the relationship you have with your best customers. Obviously, you're going to have to humor me a bit on this one.). You should have known better (Insert Brand Here)!" What do you think? MORE >>

Connect with us on  Twitter ,  Facebook , and  Linkedin Companies are constantly collecting information about consumers and their preferences in the online world. Knowing the right thing about the right person at the right time can be the difference between selling a product and making a favorable impression or disappointing a consumer and turning him towards a competitor. Given that the average person spends approximately five seconds when making a decision to opt in/out of things such as mailing lists or contact choices, preference management must become a priority for marketers. MORE >>

Connect with us on   Twitter ,   Facebook , and   Linkedin In the highly dynamic marketing automation space, Quaero is both a partner of leading tool providers—incorporating software for dialog management within multichannel marketing environments that we build and support for our clients—and a user of such tools as part of our own client acquisition efforts. There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus. MORE >>

Connect with us on  Twitter ,  Facebook , and  Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. And every night, no matter how inconvenient it was, you would park yourself in front of the TV at the designated time to catch your favorite show. Although this setup was simple, it was far from being tailored to the consumer. Television, and the viewing experience, has drastically evolved in recent years. You’re no longer stuck on the couch. MORE >>