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MARCH 31, 2011 Interview: Tibor Shanto Reveals How to Use Lead Nurturing to Prevent Sales Funnel Leakage
You can read our blog, The Pipeline with new material three times a week, and follow Tibor on Twitter @Renbor. In today’s b2b environment, connecting with buyers over the phone and in one-on-one meetings is becoming increasingly difficult. Marketers can provide this by developing lead nurturing programs to support the buying process after prospects have begun to interact with salespeople.
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MAY 25, 2010 Managing Unhappy Customers on Twitter
Following the conversation on Twitter has become yet another critical “to-do” for us in b2b marketing. Let’s start with the negative way with a quick case study based on a Twitter encounter I recently experienced. There’s no Twitter-trail for the world to see. While it’s easy to initially easy to see only the negative in a Twitter post like this – it’s also a missed opportunity. So how should you address unhappy customers on Twitter? B2B marketers need to be monitoring these conversations to understand several key factors: 1. What Extreme?
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APRIL 8, 2011 Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation
Some people check email, some answer their phone, and believe it or not, some people are NOT on Twitter. In b2b marketing, effective demand generation requires more than just getting your prospects to respond to one or two emails and then passing them off to your sales team – it’s about constantly being in front of your prospects with the right message at the right time. Very simple, right?
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MAY 20, 2011 Interview: Ardath Albee Shares 5 Tips for Customer Nurturing
Please visit her Website and follow her on Twitter. You’ve worked hard to turn prospects into customers. Do not make the mistake of treating them like they're less important once they sign on the dotted line. The same emphasis should be placed on customer nurturing as on lead nurturing. In the Lead Nurturing Cookbook , we offer a recipe for building customer nurturing programs marketers can implement using their marketing automation platform. Here’s what she had to say: EM: In the Cookbook, you offer tips on nurturing customers. Boring! It’s not. What about tags, keywords and hashtags?
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FEBRUARY 24, 2012 Why B2B Buyers are Like ‘The Bachelor’
At this point, the B2B buyer will likely connect with people like himself on social media, most frequently LinkedIn and Twitter, to get opinions about his potential vendors. One of my guilty pleasures is to watch ‘The Bachelor’ on Monday nights with my wife. While it is true that this show may actually decrease your IQ as you watch it, I firmly believe that you can offset the loss of brain cells by making snarky comments about the participants, thus improving your quick wit and comedic timing. Plus, we also watch “Downton Abbey”, which makes you smarter just because it's English.).
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JUNE 15, 2010 What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee
Please visit her Website and follow her on Twitter. One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. CD: You talk a lot about telling stories over time with content. Can you explain what that means for a B2B marketer? AA: Telling stories only works if they’re focused on the buyer’s perspective. They likely create a workaround.
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FUNNEL FOCUS Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee
| WEDNESDAY, JANUARY 12, 2011
Please visit her Website and follow her on Twitter
. In today’s web-powered b2b marketplace, prospects are doing more independent research than ever before, making it critical for marketers to offer valuable, relevant content for every stage of the buying process. Since many of our customers site content development as one of their biggest challenges, I asked b2b content expert Ardath Albee to share some tips on how to develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. That’s their status quo. MORE >>
FUNNEL FOCUS Q&A Excerpt: Driving Leads with Social Media
| THURSDAY, NOVEMBER 18, 2010
Social media – blogs, discussion forums, twitter
feeds, reviews – shows up in search results. In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. View the entire Webinar. Christopher: Buyer behavior has changed. Social media is an important part of that shift. Social media is just another tool in a marketers tool belt. MORE >>
FUNNEL FOCUS B2B Marketing Tips for Reaching the Web-influenced Buyer
| WEDNESDAY, DECEMBER 8, 2010
Search engines are posting results from social media sources - such as blogs, community forums, user reviews or twitter
feeds, mentions or links on other websites, published articles, etc. My fiancé and I met with a travel planner this weekend to help us plan our honeymoon in May. She has been in the business for over 30 years, has traveled all over the world, and makes travel arrangements for many corporate clients as well as individuals. We spent over an hour and half discussing our preferences and getting her recommendations on how to get the most out of our trip. The Internet. MORE >>
FUNNEL FOCUS Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
| FRIDAY, FEBRUARY 25, 2011
Both need to track Twitter
, but B2C is more likely to be focused around Facebook and B2B around LinkedIn. DemandGen Report recently added the quarterly “Vertical Deep Dive” section to explore how marketers in various industries can utilize automation tools to drive success. This quarter’s “Vertical Deep Dive” focuses on the Financial Services sector exploring the strategies relevant to the pain points, objectives and prospect profiles under the Financial Services umbrella. The Financial Services vertical bridges banks, mortgage brokers, insurance, etc. MORE >>
FUNNEL FOCUS Content Marketing Retreat This Week
| WEDNESDAY, JANUARY 25, 2012
If you can’t attend, follow me on Twitter
@jefferramouspe as I’ll be tweeting live from the event and I am planning a series of blog posts in the coming weeks talking about the conference. This Thursday and Friday we head to Langley, Washington for the 2 nd Annual Content Marketing Retreat. We are looking forward to a great two days of innovative idea sharing and expert knowledge surrounding the ever-present content marketing world. Day 1 has a great lineup of speakers, with quick hitting fifteen minutes presentations that will paint a complete picture of the content marketing cycle. MORE >>
- Improving Your Social Skills: Top Social Media Tools FUNNEL FOCUS | FRIDAY, JANUARY 11, 2013
- SiriusDecisions Recap: The Must-Attend Event for Sales & Marketing Processes FUNNEL FOCUS | TUESDAY, MAY 31, 2011
- Why B2B Buyers are Like ‘The Bachelor’ FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
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