| | | Follow the Lead | |  Twitter | 13 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD JANUARY 18, 2011 What b2b sales reps need to know about Twitter However, Twitterholic actually calculates individual statistics for each twittering twit in Twitter’s database and is one of a slew of analytics associated [.]. Sales & Marketing Career Enlightenment Joshua Waldman Twitter TwitterholicTwitterholic. It sounds like an apt term to describe someone who is addicted to posting his or her thoughts on the microblogging service, which allows people to post comments in 140 characters or less. | FOLLOW THE LEAD NOVEMBER 18, 2010 Keeping Social Media Under Control That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%). Tags: Sales & Marketing Facebook Twitter In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s The study, which was conducted by People-OnTheGo, took the pulse of 1000 business professionals to [.]. | | | | | |
| FOLLOW THE LEAD MARCH 2, 2011 Shining light on the end of the sales funnel Lead Generation Sales & Marketing Digg Facebook MarketingSherpa MarketingSherpa's 2011 B2B Marketing Benchmark Report TwitterMarketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark Report.” However, 21% of respondents indicated that they had no plans to implement a marketing [.]. | FOLLOW THE LEAD AUGUST 3, 2010 Gen Y wave approaching shores of b-to-b sales But with Gen Y buyers and influencers, Needles added, “you have people whose expectation is that companies should put everything on their Web sites; they should be getting real-time feeds and information; and companies should be totally integrated into Twitter and the blogosphere.&#. Tags: Sales & Marketing Silverpop Twitter Colman Brohan Davis E-RM Adam Needles Gen Y RFPs One day soon a client might ask, 'How did you live???!!!' The results indicated a &# propensity for social and interactive communications,&# the agency reported. Subscribe to RSS. | FOLLOW THE LEAD AUGUST 3, 2010 Gen Y wave approaching shores of b-to-b sales But with Gen Y buyers and influencers, Needles added, “you have people whose expectation is that companies should put everything on their Web sites; they should be getting real-time feeds and information; and companies should be totally integrated into Twitter and the blogosphere.&#. Tags: Sales & Marketing Adam Needles Colman Brohan Davis E-RM Gen Y RFPs Silverpop Twitter One day soon a client might ask, 'How did you live???!!!' The results indicated a &# propensity for social and interactive communications,&# the agency reported. Subscribe to RSS. | FOLLOW THE LEAD JUNE 18, 2010  Study: Is social a source for b-to-b leads? It examined the behavior of visitors to b-to-b Web sites who had been directed to the sites from social media such as Facebook, LinkedIn, Twitter and Wikipedia. According to the survey, most site visitors referred from Facebook or Twitter visited only one page before leaving. If you fill a glass with water, is the glass half-empty or half-full? Part of the problem is perception. | | | | | | | |
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FOLLOW THE LEAD | WEDNESDAY, NOVEMBER 10, 2010 Email campaigns should be the start of the conversation
Tags: Sales & Marketing Constant Contact email marketing Eric Groves Facebook TNS Digital Life survey tweet Twitter MORE >> -
FOLLOW THE LEAD | TUESDAY, MAY 25, 2010  When social media ‘will be like air’
I can understand if you don’t want to use LinkedIn or blogs, but nobody’s forcing you,” said Li, founder of the Altimeter Group and author of the recently published, “ Open Leadership : How Social Technology Can Transform the Way You Lead,” which explains how Facebook, Twitter, Yammer , YouTube, et al. If you have a key client who wants to talk to you and wants to hear what you have to say on Twitter, are you going to say, ‘No, that’s not the way I work’ ? And I can guarantee you that b-to-b [conversations] are happening on Twitter. don’t think so. ’” . Li said. MORE >> -
FOLLOW THE LEAD | THURSDAY, JUNE 10, 2010 Study points to risks (and rewards) of social media
However, we’re well aware of the potential pitfalls of using Facebook, Flickr, Twitter et al. Tags: Sales & Marketing “Social Media: Business Benefits With Security Facebook Flickr Governance and Assurance Perspectives” ISACA Robert Stroud Twitter We haven’t been shy about touting the benefits of social media for b-to-b sales and marketing executives. as sales vehicles, and how, used incorrectly, social media can actually pose a legitimate threat to b-to-b companies both big and small (never mind the time suck). The study is quick to acknowledge the benefits of social media. MORE >> -
FOLLOW THE LEAD | TUESDAY, SEPTEMBER 14, 2010 Sales-leader jobs: 7 questions candidates should ask
Tags: Best Practices Baby boomers Facebook Gen X LinkedIn Twitter MORE >> -
FOLLOW THE LEAD | THURSDAY, OCTOBER 7, 2010 Deploying online video to reel in lead generation
Tags: Sales & Marketing BrightCove Facebook Online Video & the Media Industry Quarterly Research Report TubeMogul Twitter YouTube MORE >>
- How to do content marketing on LinkedIn FOLLOW THE LEAD | TUESDAY, MARCH 19, 2013
- Attracting talent with content FOLLOW THE LEAD | WEDNESDAY, APRIL 10, 2013
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