| | | eMarketing Strategist | |  Twitter | 5 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? We might set up a Facebook Fan page if there seems to be a demand for it but probably won’t bother with Twitter. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. One is not better than the other. You do! | EMARKETING STRATEGIST JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? We might set up a Facebook Fan page if there seems to be a demand for it but probably won’t bother with Twitter. One is not better than the other. You do! | | | | | |
| EMARKETING STRATEGIST JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. As for social networking sites like Facebook or Twitter? We might set up a Facebook Fan page if there seems to be a demand for it but probably won’t bother with Twitter. One is not better than the other. You do! | EMARKETING STRATEGIST APRIL 1, 2009 My Two Cents on Twitter have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter. If your only goal is to “figure out how to make money from it”, please do us all a favor and cancel your Twitter account. You’re not going to make money from Twitter. You might – and that’s a big might – make money because of relationships you’ve nurtured on Twitter but that’s it. There is no 1:1 relationship between Twitter and your income. You’re using Twitter as a “traffic generator.” | EMARKETING STRATEGIST MARCH 20, 2010 How to Find Your Customers Online: A Case Study Questions to ask as you mine blogs for data: - Can I follow them on Facebook, Twitter or YouTube? - Who follows them? The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.” People quickly see the wisdom of this approach. In it, I asked the attendees to define their target markets. | |
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