The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. Unless they do deep searches , or dig for specific information, this real-time nature of social media, blogging, and Twitter results in an interested audience not being able to easily discover potentially very valuable information just by the fact that it was not written in the past week. Many of the topics we wrestle with however, as B2B marketing professionals, are less transient than this. MORE >>

Twitter forms an interesting hybrid environment where both types of relationships exist. Tags: Facebook LinkedIn Social media Twitter B2B Marketing I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. Obviously a very awkward moment, and entirely the wrong thing to do. MORE >>

Sure enough, within 30 minutes, Twitter notified me that Virgin America was following me. All that is needed is to recognize the match between different identities (my email address and my Twitter handle), and then follow. Social media Twitter IdentityI just took a flight on Virgin America from San Francisco to Toronto. With the holidays, Google Chrome and Virgin America have teamed up to provide inflight WiFi for free, so I was more productive on the flight than any flight I have taken before. and as part of that I asked for a receipt, and typed in my email address. MORE >>

Each conversation or engagement that happens in the public domain, whether a discussion on LinkedIn or an interaction on Twitter creates an opportunity for another viewer to see the discussion and engage with the content being talked about. We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways. MORE >>

Worth considering, as it is very much in your control: [link] Louis Gray looked at Twitter's recent announcement on their Lists capability. Tags: marketing automation Social media Referrals Twitter B2B Marketing I was thrilled to see an extremely kind accolade from Pete Jakob on his B2B Marketing blog about these updates, so hopefully this week's selections don't disappoint. The pressure is on now, I realize. few of this week's best posts tackled topics around word-of-mouth marketing. Very interesting implications to understanding true influence: [link] C. MORE >>