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Marketing Dashboard: Passive Discovery

Digital Body Language

Each conversation or engagement that happens in the public domain, whether a discussion on LinkedIn or an interaction on Twitter creates an opportunity for another viewer to see the discussion and engage with the content being talked about. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways.

The Results: Is B2B Content "Likeable"

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Put more simply, is B2B content as likely to be shared in the social atmosphere of Facebook as it is to be shared in the more hybrid social/business atmosphere of Twitter. While I will admit that I personally am more active on Twitter than on Facebook, I gave the “like” button a more prominent position at the top of the post to hopefully even the score a little bit.

Virgin America tackles cross-identity marketing

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Sure enough, within 30 minutes, Twitter notified me that Virgin America was following me. All that is needed is to recognize the match between different identities (my email address and my Twitter handle), and then follow. Social media Twitter IdentityI just took a flight on Virgin America from San Francisco to Toronto. At the same time, an interesting thing happened that caught my attention and made me wonder about their innovations in the marketing realm also. As I had just engaged with them, this was not something I saw as intrusive, so I of course followed back.

Is B2B Content "Likeable"?

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With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? have reduced the automatic "sharing" options on each post to two - one that shares on Facebook, and one that shares on Twitter.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

6 Ways For Marketing to Help with Social Media

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The "social media" person manages the Twitter handle, the Facebook page, and the blog. I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that. The problem is that in many marketing teams, there's "marketing" and then there's "social media". So what can be done?

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Social Media Buzz at a Live Event

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Twitter hashtag ( #EE09 ) was agreed upon by the events team over a month in advance, and was used consistently in any discussions of the event or tweets about it. These spanned many major social media properties including Facebook, YouTube, Blogs, and Twitter, and ranged from video channels to online contests. Tags: Facebook Social media Twitter Event Marketing

LinkedIn as Facebook for the Business World

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By doubling their investment in the status update as a communication metaphor that Twitter and Facebook have leveraged with great success, LinkedIn seems to be attempting to become a similar communications hub for the business world. Making this shift will be difficult - Each network has an implied "hurdle" of becoming connected (Twitter is very low, for example).

Market Relationships, Social Relationships, and B2B Marketing in Social Media

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Twitter forms an interesting hybrid environment where both types of relationships exist. Tags: Facebook LinkedIn Social media Twitter B2B Marketing I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Dynamics of Influencers

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These relationships can be maintained through much more scalable interactions – interacting on Twitter, good conversations on blogs, discussions on LinkedIn, and various other forms. One of the most important uses of social media in a B2B environment is to build and maintain relationships with influencers in your space.

The Evolution of Social Influence

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Twitter’s new list feature is the most recent incarnation of this. Increasingly, social media sites are investing in ways to list, rank, and categorize participants. The challenge that is being tackled is simple; individuals do not have the same influence on their peers in all categories. Lists, however, begin to break down this influence by categories.

Marketing Automation and B2B Marketing Predictions for 2010

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It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it’s a guess, and entirely my own opinion. Here are some of the trends and changes I think we’ll see in the coming year. If, at the end of the year, it turns out I guessed right on a few of these, I will be happy. Sort of. What do you think?

Sales Enablement: A Key Goal of B2B Marketers

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However, if you enjoy the content, my only ask is that you share it with others: Share this eBook on Twitter. As B2B marketers , many of us have mainly focused on lead flow to sales as our key driver. Lead flow is definitely an important and vital part of good B2B marketing and sales alignment, but it is not the only area that should be focused on.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

Interview with The Funnelholic

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I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). As I mentioned in my post, Fear of a Twitter Planet ( [link] ), if I could give the state of the union on social media, I could achieve “internet fabulous” status. I am not there yet.

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Twitter, Chris Brogan, and Black Swans

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Chris Brogan asked an interesting question the other day on Twitter, and it got me thinking. It's a great question because we've all seen people on Twitter aggressively trying to acquire new followers. That's why the big names on Twitter become even bigger names on Twitter. Tags: Guy Kawasaki Preferential Attachment Black Swan Peter Kim Twitter Chris Brogan

Re# (ReHash) - Rehashing old great posts on Twitter

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The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. Because I’m interested in performing an experiment. I’m going to restart the conversation (via Twitter) around a few old posts that I feel are still timely, interesting, and relevant today.

Marketing Automation Weekly Wrap-up - 2009/08/17

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Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world. Some great posts last week from the marketing automation and B2B marketing blogging community. I've enjoyed a lot, so it's hard to pick out just 10 as favorites.

B2B 3

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.

We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet

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We all use Twitter. But it turns out, that is the critical importance of Twitter, we are all users, just not in the way you might think. First, let’s look at how Twitter is used by those who use it directly. Anything that is more than a day old is extremely outdated news on Twitter. Twitter functions, in many ways, as the short term memory of the Internet.

Proactive Service, Twitter, and Brand

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And then I Twittered about it, part happy, part grumbly. still don't like their calendar synch, but the proactive nature of their service made me significantly more happy. A few points from this experience for any companies who are not on Twitter yet: Get out there and listen. If you're not actively listening on Twitter, on blogs, on all forms of social media, you should be. Tags: Digital Body Language Service inbound marketing Brand Twitter TripIt I said that yesterday's was my last post, but the folks at TripIt gave me a reason to write another one.

Framingham Heart Study has lessons for Twitter

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So, what does this have to do with Twitter? Twitter too, has guidelines, practices, and approaches that work. The vanguard of Twitter, folks like @guykawasaki, @chrisbrogan, @armano, and @conversationage have communicated these guidelines and practices, and in doing so have made Twitter into a very effective and very popular tool for communication. But in becoming so effective and popular, the population on Twitter has fundamentally changed. The population of Twitter has changed and is changing, and the change will continue to be interesting.

Twitter, Evolution and the Cambrian Explosion

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So what on earth does that have to do with Twitter? Twitter, and social media in general, may result in an equally similar acceleration in the evolution of how we all do business. With Twitter and social media, you can now see conversations happening among customers, prospects, influencers, and your competitor’s customers. Social media, and tools like Twitter have made a drastic change in our business environment. Tags: Evolution Social media inbound marketing Twitter I’ve always been a fan of the history of early evolution. Bear with me for a second.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Measuring the Unmeasurable: Influencers

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Each blog comment, each Twitter conversation, each LinkedIn discussion that someone on your team has with an influencer is a relationship activity. One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers. However, while this is important, it can be notoriously difficult to measure.

Social Media in B2B Marketing: The Importance of the Periphery

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The challenging aspect of leveraging social media in your lead scoring is that you do not control the main sites of social media, such as Twitter, LinkedIn, and Facebook. Understanding whether they came in to your site from Google, LinkedIn, a community support portal, an industry Blog, or Twitter can give you some context as to why they are on your site and what they are looking for.

The Flywheel and the Lightning Strike

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Sure, they have a Twitter account, and may have put up a blog and even a Facebook fan page, but the level of investment falls far shy of the amounts we invest in Google search campaigns, trade shows or sponsorships. There seems to be a bit of schizophrenia in B2B marketing these days. The excitement and interest in social media, and all it can do, is palpable. Why is this?

A Logo is Not a Brand: B2B Marketing and Social Media

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If you have a reputation for poor service, addressing each individual with a complaint, as Frank Eliason did with ComcastCares on Twitter, allows you to reverse that reputation. Tags: Social media Brand Twitter B2B Marketing One recurring topic, as you would expect, is social media and the role it plays in marketing and sales. However, I would argue that the opposite may be true.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Google, Display Ads, and B2B Marketing

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With its heavy investments in social media, with the new Buzz platform , and the full Twitter feed, as well as the algorithms to understand these in real time, Google is in an enviable position. Google just pushed a tiny bit further into their long-stated strategy of making display advertising their next billion dollar business. What does this strategy mean for B2B marketers? A lot.

Service Economics in a "Something Failed to Go Right" World

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I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. What I mean is, the idea that Twitter and social media can, and should, be used to enhance our service offerings will almost certainly fail if we just think of it as a service team challenge. Let’s look at the math. Where will this budget come from?

Upcoming Challenges in Campaign Analysis

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Viral Forwarding - any campaign with a successful element of social media contains content that is found interesting enough to be passed on and discussed online in forums such as Twitter. I was in a good discussion the other day about how to define the end date of a campaign that had social media elements. If, in your analysis, you need to define an end date, it can be tricky.

Text “WhoCares?” to 66863

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On this application platform, a variety of other communication mechanisms, like Facebook, Twitter, and Foursquare continue to evolve. 2) Communication Style: in a B2B marketing context, the communication is significantly different from the personal communications of Gen Y on their mobile phones. Is Text Messaging Relevant for B2B Marketers? this post first appeared on Destination CRM ) There is a lot of discussion about whether text messaging is relevant in a B2B marketing environment. Why Text Message? First, let’s look at why text messaging is popular. But what about the Teenagers?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Marketing Automation Weekly Wrap-up - 2009/10/2

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Worth considering, as it is very much in your control: [link] Louis Gray looked at Twitter's recent announcement on their Lists capability. Tags: marketing automation Social media Referrals Twitter B2B Marketing I was thrilled to see an extremely kind accolade from Pete Jakob on his B2B Marketing blog about these updates, so hopefully this week's selections don't disappoint. The pressure is on now, I realize. A few of this week's best posts tackled topics around word-of-mouth marketing. Very interesting implications to understanding true influence: [link] C.