Digital B2B Marketing

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6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

What are the shortcomings and areas of opportunity you see today for B2B marketers? I’d love to hear your thoughts in the comments below or on Twitter ( @wittlake )! As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Blah blah blah. We need to test.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

As a B2B marketer, it is easy to find people to follow on Twitter, right? They will add the variety and perspective your Twitter stream just may be missing. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. New media entrepreneur, Duke fan, Mediocre Twitter-er. Ryan Skinner @rskin11.

Mute Represents Everything Wrong with Twitter Today

Digital B2B Marketing

Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. The only reason Twitter needs a mute button is the platform’s addiction to reciprocity. How Mute Works on Twitter. Here is the announcement from Twitter. But mute?

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Share your view in the comments below or with me on Twitter ( @wittlake ). Social advertisers.

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. Content.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

You have a Twitter following. Share your view on the program and how you will approach it in the comments below or with me on Twitter ( @wittlake ). LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. What should you expect going in? How should you approach it?

Is Twitter Using Research to Mislead Marketers?

Digital B2B Marketing

” That is an impressive statistic, quoted directly from a Twitter infographic and attributed to a study by Deloitte. Twitter’s claim highlights why questioning is so important. Twitter, of course, does have a bias here. If marketers believe Twitter is key to their success, marketers will focus more of their attention on Twitter. Seriously, everything.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

How To View Any Profile On LinkedIn

Digital B2B Marketing

If so, please share them in the comments below or with me on Twitter (@wittlake)! I’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. Searching in LinkedIn, this is all I was able to see of his profile: 1. Here is what it should look like.

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Unlike Twitter, which bills for every interaction (follow, reply, retweet, etc) of a Sponsored Tweet, LinkedIn is focusing on a pure CPC on the shared link. Share your view in the comments below or with me on Twitter ( @wittlake ). Have you felt like social advertising just wasn’t right for your B2B marketing? Up until now, advertising on LinkedIn was just advertising.

Putting the Conversation Back into Twitter

Digital B2B Marketing

Some days it seems Twitter has moved from a social platform to a headline and link platform. I don’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Learn how here: Use Filters to Manage Twitter. Share your view in the comments below or just say hello to me on Twitter (@wittlake)!

Why Most B2B Marketing Efforts Are Wasted

Digital B2B Marketing

Let me know in the comments below or on Twitter ( @wittlake ). Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. All types of people visit your website. The problem is, you don’t want everyone to register. Your Turn.

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too. A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. Nowhere. can match that contributor list. daily reason to visit.

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

Share your answer in the comments or with me on Twitter ( @wittlake ). You have a lead generation program. An influencer program. An advertising program. marketing automation program. You measure every detail about every program. And your programs are doing great. There is just one little problem: you are reporting on a series of programs. Here are the five metrics you should be tracking.

Old Content is the King of Content Marketing

Digital B2B Marketing

Share your opinion on the value of old content in the comments below or with me on Twitter ( @wittlake ). You don’t need more content. You need old content. know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still have a huge advantage. How big of a difference does old content make?

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 3. Share your views in the comments below or with me on Twitter ( @wittlake ). You need to generate leads, right? The B2B Lead Generation List. 1. Inbound or Content Marketing.

Definitive Guide to Planning a New Content Initiative

Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. 7. Depending on your industry, this may include Facebook, Twitter or industry-specific networks. would love to hear your story, either in the comments below, on Twitter ( @wittlake ) or by email (in the sidebar on my blog ). It gets you started.

B2B Marketing’s Measurement Problem

Digital B2B Marketing

Let me know in the comments below or on Twitter ( @wittlake ) if you see most B2B organizations moving away from Salesforce (or similar) lead source as the primary measurement of their lead generation campaigns. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. Sweeping up late stage contacts.

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Share your views, or even links to the worst offenders, in the comments below or with me on Twitter (@wittlake). It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Here are 5 of the biggest infographic mistakes marketers make with an example of each. 1. Beyond being hard to read, it can even mislead.

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Share your answer in the comments below or with me on Twitter ( @wittlake ). Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? How Outbound Marketing Contributes to Inbound Marketing. 1. Delight The Audience.

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Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Twitter Favorite Spam. Apparently, then its different.

4 Metrics You Need To Track In B2B Lead Generation Programs

Digital B2B Marketing

Share your advice, or questions you have, in the comments below or with me on Twitter ( @wittlake ). Enterprise B2B marketers face a conundrum. Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. And you can’t afford to wait that long to optimize your investment and show results. Everyone else.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. However, when someone replies to you on Twitter, says “must read, check it out” and the topic is clearly the kind of thing you read and share, you expect it to be a genuine recommendation. Social Media Spam twitterYou can share. You can publish.

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

It isn’t because it was widely shared on Twitter or LinkedIn. Share your perspective with me on Twitter ( @wittlake ) or in the comments below! You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? Your SEO program didn’t make then read it. Search provides a good model.

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Two Killer Google+ Mistakes

Digital B2B Marketing

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Share your view in the comments or with me on Twitter ( @wittlake ) or Google+ ! Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. ” However, despite reaching 105.1

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

Let me know in the comments below or share your reaction with me on Twitter ( @wittlake ). Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break. You see a content opportunity in everything.

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The Real Challenge for B2B Content Marketers

Digital B2B Marketing

Share your view in the comments below or with me on Twitter (@wittlake). B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ). How did we get here?

Why Good Content Delivers Bad Leads

Digital B2B Marketing

If not, why not? I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. There’s just one little problem: the leads are crap. As it should.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. 3. Share your feedback in the comments below or with me on Twitter ( @wittlake ). And they’re right. Reddit.