Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Depending on your industry, this may include Facebook, Twitter or industry-specific networks. would love to hear your story, either in the comments below, on Twitter ( @wittlake ) or by email (in the sidebar on my blog ). In Practice Strategy Disqus intense debate Little Bird newsle Thought Leadership twitterSituation: Your B2B company is not seen as a thought leader in your industry. It gets you started. It secures resources. Identify Jamie. MORE >>

LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too. A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Nowhere. can match that contributor list. MORE >>

Share your prediction in the comments below or with me on Twitter ( @wittlake ). That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. Don’t be that guy. MORE >>

Share your approach or opinion in the comments below or with me on Twitter ( @wittlake ) or Google+. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. Each has its challenges. Brands are not people. Process. Yes, it certainly can. MORE >>

Share your opinion in the comments below or with me on Twitter ( @wittlake ). How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself. Your opinion of creative, media or content is a distraction. Your audience’s perspective is the only one that matters. The differences are extreme. MORE >>