Customer Experience Matrix

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email. But many of your marketing targets are less visible.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes. I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people.

Why Designing Your Marketing Technology Stack is a Waste of Time

Customer Experience Matrix

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. It's simply something that all good software will do.” On reflection, this is absolutely correct – it is why there are already so many different uses of machine learning across the marketing landscape. By 1929 they provided nearly 80%.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. continuously updated) as well as static. Among U.S-based

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources. But it would be wrong to see these as expanding the industry to a new set of users.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Last week’s post looked at newer marketing automation systems that focused on small businesses. Although this approach is popular, there are others. Here are a few options. It will be adding these as it sells more to corporate marketers, who tend to need them.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

The system itself offers standard CRM features – contacts and company records, calendar management, emails, activity logging, tasks, deal tracking – combined with automated population of company and prospect information from Web sources and Twitter activity. Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. The news was the climax of the founders’ keynote at the company’s annual Inbound Conference, which has yet again doubled to reach 10,000 attendees.

Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

The social listening features can monitor Twitter for keywords and Tweets by specified individuals. These can trigger process flows that can retweet a message, send a direct Twitter message to the poster, or respond through another channel. I’m still collecting examples to illustrate my new category of Customer Data Platform (CDP) systems. So, what the heck…welcome to the club!

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. The system was also designed to scale.

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Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. This is something I’ve done for years as a consultant but it’s now an especially hot topic. The picture below also highlights the importance of planning for future business, marketing, and martech developments.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Consumers will continue to allow marketers to track their behaviors, even if they become slightly more discreet about the personal information they post directly on social networks like Facebook, Instagram, and Twitter. I''m not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled together a few thoughts last week in response to a request, only to discover I had misunderstood what was wanted. Customer Data Platforms mature. Digital advertising and customer marketing converge. The privacy dog won’t bark.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below.

The Marketing Funnel is Dead: Here's What Will Replace It

Customer Experience Matrix

But assuming that’s the not case – and I do after all read Twitter – the escalator analogy is not better than a funnel at illustrating today’s situation. Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly. So far my head was nodding in agreement plus maybe a little drowsiness.

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. The company also points out that even a new scan will capture some history: the public Twitter feed goes back one year, as do job site listings. My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. since they’re clearly in a different business.

Nimble Adds Social Data to CRM

Customer Experience Matrix

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.

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Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). See my December 8 post for details.)

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Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. But the Internet has exponentially grown the amount of data available and made it easily accessible.

Social and Mobile Features Head the List of New Marketing Automation Capabilities

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create social media posts: deliver messages through social media, such as Twitter posts and Facebook updates. I’m getting ready for the next edition of the B2B Marketing Automation Vendor Selection Tool (VEST). This is based on nearly 200 questions to vendors, mostly about product features. The first step in the process is to update the list of questions. This is based on a review of recent vendor announcements plus my own feeling for what’s important. What emerges is an interesting portrait of industry trends in product development. We’ll get back to those in a bit. On to mobile.

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Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Prospects who wanted them had to look elsewhere. social sharing.

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. Buying Signals” draws on Twitter only. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals.

Argyle Social Helps to Track Social Media Results

Customer Experience Matrix

It can currently post to Facebook, Twitter and Linked In. Summary : Argyle Social offers social media marketing with above-average features for tracking results. I’ve had a couple of conversations in recent months with Argyle Social , one of the zillions* of companies offering social media marketing tools. Argyle’s particular focus is making social media measurable. It does this in two ways: - embedding trackable URLs in social messages. This overcomes the fact that social media traffic often can’t be tied to a referring Web site. make a purchase or take some other targeted action).

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Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

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Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?) I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts. To encourage input from the larger community, I’m posting it publicly on this blog. You’re welcome. On to suggestions for next year.

NextPrinciples Offers Integrated Social Marketing Automation

Customer Experience Matrix

Users set up “trackers” to listen to social conversations on Twitter (today) and other public channels (soon), based on inclusion and exclusion keywords, date ranges, location, and language. Social marketing is growing up. We’re seen this movie before, folks. It starts when a new medium is created – email, Web, now social. Pioneering marketers create custom tools to exploit it.

CRM 2

Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. Like the other firms, Vendemore uses IP address to identify the company of Web site visitors, spots visitors of interest to its clients, and sends targeted ads to those visitors. centric DemandBase and Bizo.

Venntive Adds Communities to Small Business Marketing Automation and CRM

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Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. It has taken me some time to form a clear picture of Venntive. It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing.

Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post

Customer Experience Matrix

Tags: twitter

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. So let me try again.

Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

Customer fit is based on static attributes such as title while activity score is based on events such as email opens or Twitter posts. Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. It could supplement a traditional marketing automation system or perhaps replace one. But there's more.

Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. This leaves Twitter and message boards as the best candidates -- Twitter because there's very little technology involved, and message boards because we assume that company has the necessary resources in place. At least that’s the official topic.

Affiliate Summit East: How to Stand Out in a Crowded Market

Customer Experience Matrix

He also offered recommendations for using a slew of free or low-cost tools, including: - export.ly , which analyzes your Twitter followers - Rapportive , which assembles profiles on contacts - SEOmoz , which offers a package of features including lists of people who link to you - Row Feeder , which reports search results against Twitter and Facebook - Speechpad , a $1 per minute voice-to-text transcription service - Promedia Suggester , which suggests search advertising keywords and topics. I spent several hours this morning at the Affiliate Summit East in New York.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads. Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo. It does add the Twitter ID of known visitors to their lead profile when possible. Providing a library of standard replies to Twitter messages is not unique (see my December 2009 review of Spredfast for something similar).

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). This makes it harder for salespeople to understand prospects and build relationships with them. Back to Eloqua Prospect Profiler.

Why Put Another $25 Million Into Marketo?

Customer Experience Matrix

As one of their competitors snippily commented on Twitter, "Does that make the total $50M or $60M? So.our friends at Marketo announced today that they've received another $25 million in venture funding. lost track." I've lost track too, but it doesn't really matter. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Of course, it wasn't just a matter of spending (Microsoft Zune, anyone?); they needed a solid product and good marketing as well. On all fronts, Mission Accomplished.