Conversionation

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Defining Social Business: a Call for Clarity and Collaboration

Conversionation

This morning I launched the idea of c reating a collaborative (e)Book on social business on Twitter, it seemed to interest people, despite the day and time. Furthermore, note that social business, as a reality, not as a term, will not die if tomorrow Facebook or Twitter stops existing. Yes, you are right: social business is a buzzword. Business is business. Social is social.

On Twitter and real life: some love and some tips #socialsong

Conversionation

So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. This post is about Twitter but most of all about people and one in particular, Chuck Kent. Sure, I’m not stupid: Twitter is not the place where you will normally chat with your kids, partner, best friends or dog but, hey, there’s nothing wrong with being you, right? Respect.

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Content Marketing: What Content People Share And Why They Do It

Conversionation

The report also provides some interesting findings concerning the reasons why email is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. So, yes you read the title right: this one is about context marketing in context. Great. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Content in Context: How Sharing Equals Creating Content

Conversionation

The people who have been tweeting at the event , the pictures of Haarlem I took the evening before to make my presentation more contextual, the tweets sent by people that said they would attend the conference and thus gave me an indication of who they were and what they wanted (and who saw their Twitter profiles appear in my presentation), etc. The topic: content in context. Content?

From Conversation Company to Optimization Organization

Conversionation

Remember when you first signed up on Twitter? A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Optimization.

Second Screen Engagement: the Social Dimension of the TV Experience

Conversionation

Remember that, think about it, look at the power of community and the psychological need of sharing and belonging, and you’ll understand what second screen engagement is really about, regardless of the technologies or channels such as Twitter, mobile or Facebook. I’ll let you know when Kevin’s presentation is online. This week I moderated IAB Belgium’s annual Think Digital congress.

The Perception of Social Media Marketing: it’s a Free Lunch

Conversionation

No, you won’t necessarily go bankrupt for not using social media marketing and not every single business on this planet needs a Twitter account or even a blog. It is NOT about Twitter, Facebook, Foursquare or whatever else: it’s about business, customers, branding, PR, listening, community, human resources or whatever you want to do. and focus primarily on social networks (40%) and micro blogs, yes, you can say Twitter (34%). Although the respondents were Belgians, the report shows some shocking numbers that lead to conclusions that are valid in many countries! Conversion?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Old School Marketing Totally Rocks

Conversionation

The days before it started, we were still trying to sell some tickets, and I asked some people I know if they would join us, via Twitter. Last week I organized a marketing event with some darn good speakers. One of them tweeted me back and basically said “what, no QR codes and NFC ticketing, [.].

The Social Networks Your Organization Needs This Year

Conversionation

Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterSocialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.].

Top Ten Features of Successful Social Media and Email Marketing

Conversionation

Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email [.]. Blog Email marketing Social media marketing Dave Chaffey social media and email marketing

Getting the Priorities Right In Online Customer Service and Social Listening

Conversionation

guess you know the names of those that do it successfully on Twitter, for instance. Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. They are entry doors, “ears&# , touch points and channels. [.]. Blog Customer relationships Customer service customer service customer service strategy ROI social listening social media listening

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

The Social Media Olympics: the Downsides of Real-Time

Conversionation

Journalists see their Twitter account disabled (yes, you can debate the reasons why and the details in this case). London 2012 Olympics Stadium opening ceremony – copyright Pete Tripp – iStockphoto They were dubbed the first social media Olympics ever. And they are. ” In fact, it’s already happening now. Two of them are the speed of real-time and the human dimension.

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

In other words, where do I drive people to via Twitter? According to a survey by  BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. Search engine marketing comes up right after social with 57% planning to increase budgets in that area.

Social and Speaking Out on Religious, Political and Personal Beliefs

Conversionation

There is a reason why few people I know on Facebook or Twitter mention politics or religion. Should CEOs keep their religious views for themselves? That’s what the headline in an email asks me. It directs to a Forbes interview with Bill Marriott. Marriott is a Mormon. He also runs a hotel chain, as you probably know. His views are interesting. However, let’s take the question a bit further.

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedback

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Beyond email subscribers and social media connections are people and communities

Conversionation

For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read moreThe success of the activities of email marketers depends from the actions of one group of people: subscribers.

Digg 11

Customer Engagement: the Role of Social Networks and Email

Conversionation

46% feels the same about micro-blogging (being mainly Twitter). 7% more companies use social networks for innovation and product development than in the report’s 2010 edition. Econsultancy published the 2011 edition of its ‘ Customer Engagement Report ’, in cooperation with cScape. For the fifth consecutive time already, the report looks at the changes in customer behavior and how companies try to increase customer engagement. summary of the most striking findings. It will not come as a surprise that social media are increasingly being used for engaging customers.

Ten Blogging Lessons from Chris Brogan

Conversionation

That’s why Twitter acquired Summify. 2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. We will scale down. We live in a consumption society, says Brogan. “People can barely [.]. Blog Blogging Content marketing blogging lessons Chris Brogan

John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign

Conversionation

If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have probably. Click title to read more

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

The John Lennon tribute on Twitter, YouTube, Google and more: integrated, brilliant but.

Conversionation

//. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have. Click title to read more

How different social media users influence news differently and what it says about bloggers, Twitter users and YouTube “viewers”

Conversionation

//. //. Journalism.org, the website of the American “Pew Research Center's Project for Excellence in Journalism”, features an interesting post that provides data on the sources that people, in this case Americans, use for their. Click title to read more

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. No, of course not.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?