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INFOGRAPHIC: Twitter User Demographics

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From Column Five, here's an infographic that shows Twitter demographics, based on a recent Pew survey. View Original Article

INFOGRAPHIC: Maximizing Twitter Engagement

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From PR Daily, here''s an infographic about how to most effectively engage with your followers on Twitter. Having engaged followers is more important than having a huge number of followers. View Original Article

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Twitter Unveils Lead Generation Cards

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Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more

Social Media Trends for 2013

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140 Characters Will Become Cooler" Twitter doesn't filter its stream as Facebook does, making it more and more attractive. Expect brands to extend and amplify their reach via more vibrant and focused attention on Twitter. On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Content Marketing Checklist

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Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. Ideally, publish to a domain you own.

VIDEO: Twitter and Facebook Primer for Business Owners

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Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article

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INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

Avoiding Blogging Pitfalls

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If you must insist on registration to limit spam, consider integrating registration with Facebook or Twitter, so your user doesn't have to create yet another online profile. Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return.

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SEO Tips for Small Budgets

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Promote the Site - Twitter, Facebook, forums, blogs, etc. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Articl

Why Implementing a Good Content Strategy is Good for Business

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Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

INFOGRAPHIC: Twitter For Beginners

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Twitter is a hugely popular, powerful social media tool. But starting to use Twitter can be daunting. From Twiends, a directory of Twitter Users, here's an infographic that shows the basics of starting with Twitter. Using it properly can enhance blogging SEO. View Original Article

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INFOGRAPHIC: Twitter vs. Facebook

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From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

INFOGRAPHIC: Customer Relationships and Social Media

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Although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. Customers often break up with brands that ignore them. From MarketingProfs and 360connext, here's an infographic about maintaining customer relationships with social media. View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

How to Incorporate a Google +1 Button on Your Website

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The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button.

INFOGRAPHIC: Word of Mouth Marketing on Facebook

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Facebook has more monthly unique visitors than Twitter, Google+, MySpace, Pinterest, Tumblr and LinkedIn combined. From Ambassador, here's an infographic that shows how businesses are finding success by targeting and connecting with consumers on Facebook. View Original Article

Using Vine for Marketing

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Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. Vine is a great tool to change how you promote video content on Twitter. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action.

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A Calculator of the Value of Social Media Followers

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Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). UpM (Unlikes-per-Month) Unlikes and unfollows. LpD (Links-per-Day) Average number of times you’re posting links. C (Average Clicks) Average number of clicks on the links to your site you’re posting. View Original Article

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Making the Most of Content Marketing Efforts

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Include Twitter social plugins on your blog or Web site. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog.

VIDEO: New Business Advertising Options on Twitter

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In this video, Mark Schaefer interviews Don O'Leary of Twitter, who explains how businesses can take advantage of the new advertising opportunities on Twitter. View Original Article

Bold Social Media Risks

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Best Buy has a Twitter account managed by over 3,000 Best Buy employees who are free to share content as they see fit. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article

Scheduling Your Social Media Marketing Efforts

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Check Twitter via a program like HootSuite. Scan Twitter followers for relevant conversations. Build Twitter Lists to better organize ongoing discussions and special interest groups. Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Check LinkedIn.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

INFOGRAPHIC: ROI for Twitter and Facebook

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From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook. View Original Article

INFOGRAPHIC: Small Business Social Media Use

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Twitter and Facebook are overwhelmingly the main modes of engagement. From Postling and Mashable, here's an infographic of how small businesses manage social media. View Original Article

INFOGRAPHIC: Marketing with Pinterest

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While a relative newcomer, Pinterest is now the third largest social media site after Facebook and Twitter. From Entrepreneur.com and Karen Leland, author of Ultimate Guide To Pinterest For Business, here''s an infographic with ten ways to add Pinterest to your marketing strategy. View Original Article

Word of Mouth Marketing Lessons

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Make every page of your website easy to share. - Add sharing buttons for Facebook, Twitter, etc. From the Word of Mouth Marketing Blog , three things you can easily do to get people talking about your company/product/content. Tell customers how important their word of mouth is. It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. These reviews can be essential to finding new fans. Make all of your photos, videos, and white papers easy to forward. Hard to share content is no better than bad content. Test a new topic.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

INFOGRAPHIC: Twitter Users

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From BuySellAds, here's an infographic that details the who, why and how of Twitter users. View Original Article

Twitter: The First 5 Years

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The very first tweet was sent five years ago today, by Twitter co-founder Jack Dorsey: Since then, Twitter has enjoyed explosive growth. From the Twitter blog, a look at some of the numbers.

InboxQ Moves Q&A to Twitter

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InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. company can engage with potential customers by finding questions relevant to its core business and offering immediate answers via Twitter. The founders of InboxQ realized that Twitter was more valuable in terms of user engagement than similar Google searches.

INFOGRAPHIC: Twitter 2012

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From Infographic Labs, here's an infographic that shows the current state of Twitter, that other pillar of social media (along with Facebook). million accounts are added to Twitter every day. 540 million - Twitter's projected advertising revenue by 2014. Significant Facts and Figures. 465 million accounts. 175 million tweets a day. When asked, "What makes you retweet?", 92% answered "Interesting Content". View Original Article

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Twitter and TV: Broadcaster Best Practices

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This video from the Twitter blog shows how broadcasters are using Twitter to drive viewer engagement. These practices include: #Hashtags. UserNames. Curated Tweets. Live-Tweeting. View Original Article

SLIDESHOW: Pearls of Wisdom From Marketing Experts

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Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. 20 Pearls of Marketing Wisdom from HubSpot All-in-one Marketing Software. All we need to do is pay attention and deliver. Love data. Be prepared for the unexpected. Don''t try to do it all. Stop selling.

INFOGRAPHIC: Profile of a Twitter User

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From ngonlinenews.com, here's an infographic of differnt types of Twitter users. Let's all strive to fall on the Maven-Mensch end of the spectrum. View Original Article

Short Answers to Common Content Marketing Questions

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Do I have to be on Facebook and Twitter? Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. What are some of the best B2C content marketing examples that you like to reference? How about B2B content marketing examples? How do I integrate content marketing in my own company? Coordinate content activities with the leaders of every department. Where do I start with my content marketing strategy? Slideshare.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Find and Engage with Journalists on Twitter

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One of the best ways to get publicity is to first connect with reporters by commenting on their stories online or on Twitter. MediaOnTwitter is a straight forward database of journalists on Twitter. You can search by name, Twitter ID or media outlet. Muck Rack takes a more curated approach to aggregating journalists on Twitter. The value of publicity can be enormous.

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