Client Bridge

Trending Sources

Twitter Unveils Lead Generation Cards

Client Bridge

Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more

INFOGRAPHIC: Maximizing Twitter Engagement

Client Bridge

From PR Daily, here''s an infographic about how to most effectively engage with your followers on Twitter. Having engaged followers is more important than having a huge number of followers. View Original Article

PR 16

Content Marketing Checklist

Client Bridge

Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't build your business there. Ideally, publish to a domain you own.

Avoiding Blogging Pitfalls

Client Bridge

If you must insist on registration to limit spam, consider integrating registration with Facebook or Twitter, so your user doesn't have to create yet another online profile. Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return.

Spam 36

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

INFOGRAPHIC: Social Media Statistics - 2012

Client Bridge

From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

VIDEO: Twitter and Facebook Primer for Business Owners

Client Bridge

Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article

View 11

INFOGRAPHIC: Customer Relationships and Social Media

Client Bridge

Although 90% of retailers are active on Twitter, only 29% use it to engage with shoppers. Customers often break up with brands that ignore them. From MarketingProfs and 360connext, here's an infographic about maintaining customer relationships with social media. View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

Client Bridge

From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Why Implementing a Good Content Strategy is Good for Business

Client Bridge

Is it a twitter post, your daily blog, or a press release? Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. In addition, you will notice more consistency in the message as well as the tone of the message.

INFOGRAPHIC: Twitter vs. Facebook

Client Bridge

From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

INFOGRAPHIC: Twitter User Demographics

Client Bridge

From Column Five, here's an infographic that shows Twitter demographics, based on a recent Pew survey. View Original Article

How to Incorporate a Google +1 Button on Your Website

Client Bridge

The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty. One of the features that you should use if you use Google + for business is the Google +1 button.

Making the Most of Content Marketing Efforts

Client Bridge

Include Twitter social plugins on your blog or Web site. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Empower Your Employees to Provide Social Media Content

Client Bridge

Who better to provide that media, regardless the form it takes (Twitter, Facebook, blog post, video, etc.), Digital marketing requires a steady stream of branded media. than your employees? But in order to utilize your employees as a content source, you'll need to relinquish some traditional notions about brand marketing processes. Training is overrated. Chances are, most of your employees know what is required to create social engagement. Give them ownership to practice and the flexibility and time necessary to create digital content. View Original Article

Using Vine for Marketing

Client Bridge

Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. Vine is a great tool to change how you promote video content on Twitter. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action.

A Calculator of the Value of Social Media Followers

Client Bridge

Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). UpM (Unlikes-per-Month) Unlikes and unfollows. LpD (Links-per-Day) Average number of times you’re posting links. C (Average Clicks) Average number of clicks on the links to your site you’re posting. View Original Article

Bold Social Media Risks

Client Bridge

Best Buy has a Twitter account managed by over 3,000 Best Buy employees who are free to share content as they see fit. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands. From the Hubspot Blog, here are ten risky social media moves, and examples of companies pulling them off. View Original Article

Tips for Retooling Your Business

Client Bridge

Make the Web a Money-Generator Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Define a niche and exploit it. View Original Article

Scheduling Your Social Media Marketing Efforts

Client Bridge

Check Twitter via a program like HootSuite. Scan Twitter followers for relevant conversations. Build Twitter Lists to better organize ongoing discussions and special interest groups. Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Check LinkedIn.

Getting the Most Out of 140 Characters

Client Bridge

If you use Twitter for business, you should feel compelled to provide your followers with smart, savvy information. Your goal with Twitter is to start conversations. Twitter is all about information sharing. If you're really good with Twitter, try a mini-narrative. Finally, use Twitter wisely. What does it take to write something worth of retweeting? Here are some tips from ThinkTank Blog. Be provocative. Pose a thought-provoking question. Find a relevant news story and pose a question about it. Do a "how-to" or list. Retweet" something you found interesting.

Blogs - The Centerpiece of Content Marketing

Client Bridge

Currency for sharing on Facebook and Twitter. Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Justifying Blogs: Blogs are easy to use. Limited skill and training is needed to update or modify content. Plus, blogs are inexpensive. Blogs are part of a company's owned media. Blog content can be integrated into your website, or a blog can serve in lieu of a website. Blogs provide branded context for your content.

RSS 9

VIDEO: New Business Advertising Options on Twitter

Client Bridge

In this video, Mark Schaefer interviews Don O'Leary of Twitter, who explains how businesses can take advantage of the new advertising opportunities on Twitter. View Original Article

INFOGRAPHIC: Twitter Users

Client Bridge

From BuySellAds, here's an infographic that details the who, why and how of Twitter users. View Original Article

Twitter: The First 5 Years

Client Bridge

The very first tweet was sent five years ago today, by Twitter co-founder Jack Dorsey: Since then, Twitter has enjoyed explosive growth. From the Twitter blog, a look at some of the numbers.

InboxQ Moves Q&A to Twitter

Client Bridge

InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. company can engage with potential customers by finding questions relevant to its core business and offering immediate answers via Twitter. The founders of InboxQ realized that Twitter was more valuable in terms of user engagement than similar Google searches.

INFOGRAPHIC: Twitter 2012

Client Bridge

From Infographic Labs, here's an infographic that shows the current state of Twitter, that other pillar of social media (along with Facebook). million accounts are added to Twitter every day. 540 million - Twitter's projected advertising revenue by 2014. Significant Facts and Figures. 465 million accounts. 175 million tweets a day. When asked, "What makes you retweet?", 92% answered "Interesting Content". View Original Article

Twitter and TV: Broadcaster Best Practices

Client Bridge

This video from the Twitter blog shows how broadcasters are using Twitter to drive viewer engagement. These practices include: #Hashtags. UserNames. Curated Tweets. Live-Tweeting. View Original Article

INFOGRAPHIC: Profile of a Twitter User

Client Bridge

From ngonlinenews.com, here's an infographic of differnt types of Twitter users. Let's all strive to fall on the Maven-Mensch end of the spectrum. View Original Article

Find and Engage with Journalists on Twitter

Client Bridge

One of the best ways to get publicity is to first connect with reporters by commenting on their stories online or on Twitter. MediaOnTwitter is a straight forward database of journalists on Twitter. You can search by name, Twitter ID or media outlet. Muck Rack takes a more curated approach to aggregating journalists on Twitter. The value of publicity can be enormous.

INFOGRAPHIC: Twitter For Beginners

Client Bridge

Twitter is a hugely popular, powerful social media tool. But starting to use Twitter can be daunting. From Twiends, a directory of Twitter Users, here's an infographic that shows the basics of starting with Twitter. Using it properly can enhance blogging SEO. View Original Article

SEO 2

INFOGRAPHIC: Using Twitter for Customer Service

Client Bridge

Clearly, many companies are failing to take advantage of Twitter to build a positive brand. From Zendesk, here's an infographic that shows why companies should integrate Twitter into their customer support efforts. As many as 48% of Tweets sent to companies are customer service questions. But only 13% of complaints sent to the top 100 retail brands in the US even received a response. View Original Article

INFOGRAPHIC: ROI for Twitter and Facebook

Client Bridge

From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook. View Original Article

Twitter for Business

Client Bridge

Twitter recently revamped business.twitter.com to provide the basics on how businesses can use Twitter effectively. Go to Twitter for Business for additional resources. Best Practices: Share. Listen. Respond. Reward. Demonstrate wider leadership and know-how. Champion your stakeholders. Establish the right voice. View Original Article

INFOGRAPHIC: Twitter Facts and Figures

Client Bridge

From Touch Media, here's an infographic with a wealth of statistics about Twitter usage. View Original Article

INFOGRAPHIC: Leveraging SMS and Twitter for Marketing

Client Bridge

From Saleschase.com, here's an infographic that explains how SMS and Twitter differ and complement each other, as well as how to integrate them into your marketing efforts. View Original Article

VIDEO: Joining the Conversation on Twitter

Client Bridge

From Entrepreneur.com, here's a video of Jason Falls, CEO of Social Media Explorer, explaining the benefits of Twitter, and how entrepreneurs can get started with it. View Original Article

IBM's Twitter Use for Marketing

Client Bridge

How does a huge company with an already recognizable brand use Twitter in their marketing efforts? Mitch Wagner of the CMO Site explains how big companies face a different challenge than smaller ones when it comes to Twitter. Big companies may have several brands they'd like to manage with Twitter, and many employees to do so. Our goal is not to have a couple of big IBM accounts; our goal is to have a couple of hundred thousand IBMers on Twitter," - Adam Christensen, manager of social business for IBM worldwide. Individual brands within IBM manage those accounts.