Buzz Marketing for Technology

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Can Twitters growth continue?

Buzz Marketing for Technology

The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. But what is even more surprising and potentially derailing for Twitters growth, is the lack of Twitter adoption in the teen market. Tags: Twitter.

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Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. But what I found amazed me enough to blog about the shear volume of Twitter Squatters I was able to find in a short period of time. Tags: Twitter.

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Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter. If you have never seen this web page [link] - you should!

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Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

I think it is equally as important for those that are job hunting to be Twittering. And what better way to distinguish yourself amongst a short list of potential hires than to have a strong following on Twitter because of a unique point of view. Tags: Twitter. Not just for job leads but for the differentiation.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone?

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What’s a Twintern anyway?

Buzz Marketing for Technology

I was shocked to learn that this company actually hired one of these Marketing Interns just to “Do Twitter for us” into a role they dubbed a “Twintern”. I basically went off about how companies like Nestle are the poster child for the case study on why you shouldn’t hire a Twintern just to “do twitter” (or in their case do Facebook).

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Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce.

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