| | | Buyerology | |  Twitter | 12 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY MAY 18, 2011  Social Buyerology: Understanding Buyers in the Social Age The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook. Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. Why do some work and others do not remain a puzzle. | BUYEROLOGY JULY 24, 2011  The New Social Buyer Ecosystem The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. New Buyer Perspectives Evolving. Not sure I get it. | | | | | |
| BUYEROLOGY MARCH 23, 2011  Are Sales Pitches Dead in the New Buyer Experience Economy? I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter. Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation. All bent on creating the slide deck of all slide decks to wow the prospect. | BUYEROLOGY MAY 5, 2011  Turn B2B Buying Into a Social Experience Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means. Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction. | BUYEROLOGY NOVEMBER 28, 2010  How Social Media is Transforming the B2B Buying Experience What buyers appear to be saying is not “where are you on Twitter or Facebook” but “how can I be educated, have a learning experience, and be in a collegial bond to solve some real problems” without all the fanfare that surround the "find me" and "follow me "edicts. Image by dusan.writer via Flickr. So what really is going on? No kidding! | BUYEROLOGY MAY 1, 2011  Plan for the Social Buyer Before It’s Too Late For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010). Image via Wikipedia. To say things are changing is an understatement. What is happening? What do I mean? Related articles. | | | | | | | |
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BUYEROLOGY | SUNDAY, MAY 2, 2010  3 Not-So-New Social Behaviors of the Digital Buyer Persona
was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter. Image by luc legay via Flickr. Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B. I have to admit, I stared at the banner incredulously. As in – why would I ever want to “follow” the mall? The lures of coupons were proclaimed. Another was to find out what was happening at the mall. MORE >> -
BUYEROLOGY | WEDNESDAY, JUNE 1, 2011  Social Buyerology: Listening to the Social Buyer
Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination. Image via Wikipedia. This is the third installment of my reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. Only then will insights be listened to and responded to. MORE >> -
BUYEROLOGY | FRIDAY, MAY 13, 2011  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month. The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases. Related articles. MORE >> -
BUYEROLOGY | MONDAY, AUGUST 16, 2010  The Defining Moments in Digital Marketing
To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing. believe that a result of this anticipatory ability on the part of several leading organizations will be the creation of new media channels that ultimately may eclipse Twitter and Facebook in the minds of buyers. Cover via Amazon. This has been a summer of many defining moments on a personal level. Graduations, rare extended family vacation, a wedding, a 25th wedding anniversary, a family reunion, a move, and minor health related issues. MORE >> -
BUYEROLOGY | MONDAY, APRIL 19, 2010  Can Culture Shock Align Sales and Marketing?
Now there is the added challenge of figuring out how to reach customers through sophisticated email, paid search, iPhone, BlackBerry, Facebook, and the new question burning up Twitter today – should we buy promoted tweets! Image by scottpowerz via Flickr. " I thought of this statement as I reviewed strategies with a group of sales and marketing executives recently. Dave was right on the mark with this statement. For both sales and marketing it really does amount to culture change. Two major events have happened in two years. MORE >>
- The Rise of the Digital Buyer Persona BUYEROLOGY | SATURDAY, APRIL 24, 2010
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