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The simple truth about what’s driving digital next year

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As the New York Times’ Farhad Manjoo pointed out on Twitter : With so many app makers copying it, I think you can make a pretty good case that Snapchat is setting the tone for app design. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Why these two trends?

The best automagical Twitter following tools for your business

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Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account. Great for managing Twitter competitions.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

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I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. ManageFlitter. Simple. Crowdfire.

Today’s online influencers are wicked tough

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Influencer Marketing Adventure travel Ambassadors of the United States Anti-statism Audience Avinash Kaushik Blog Denial-of-service attack DNS internet Internet of Things twitterBack in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground? Like this post?

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Top online marketers on Twitter

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We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. The post Top online marketers on Twitter appeared first on Biznology. Why discriminate. also organized it alphabetically to avoid p **g contests. Roberts. Kintigh.

Micro-influencer marketing is the new long tail

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So, on that note, my buddy and colleague, Dan Krueger , and I  are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. via Twitter.

Tweet like Guy Kawasaki for Twitter success

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Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! ,  Is Guy Kawasaki Singlehandedly Ruining Twitter? Too many people mistake Twitter to be geographically-limited — and maybe it is.

Influencer outreach is more PR than marketing or advertising

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When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

How to reach your customers at work or at home

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First, they matched the Twitter handles in the business record to those in the consumer database. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Access hard-to-reach segments. And the response shot up.

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B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

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Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter. great tool to use to mine your Twitter followers is Followerwonk. LinkedIn pen (Photo credit: TheSeafarer). It’s like Facebook for B2B.

Exploit the hours employees spend on social media

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When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. So, this is sort of a clever bait-and-switch.

Visitors hate online ghost towns more than spammy auto posts

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Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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Help Google help you optimize your content for search

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Content Marketing Organic Search Search Engine Optimization Advertising Google Search engine optimization search marketing twitter Web search engineIt’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Chile Relleno Recipe.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

How to protect yourself on Twitter

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Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter. Hijacked Hashtags. Hijacked Accounts. Seriously.

What is Social Media Marketing?

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Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?

I’m an influencer, pay me more!

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Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media?

Tools I use to amplify social campaigns

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When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.

Build a page and profile for absolutely everything

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If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. That said, I’ve already handed the keys of the Penrose location Twitter handle to Dan, so how  banditty is it, really? People are mobile. bandited @9RoundPenrose because I want to mention my new 9Round Gym. Right?

The state of the blogger outreach union ten years on

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Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Facebook Google Google Calendar ios linkedin twitter YouTubeBlogging is Hard.

Why 9Round should be using SOCi for social media management

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So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. Cool, right?

Five often-overlooked reasons senior executives should use social media

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Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? That’s one of the values of having a large Twitter following. Sound familiar? Like this post?

Janet Thaeler & Maryanne Conlin on Influencer Marketing

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Ethan Newberry personifies this in his alter ego, the Ginger Runner.  He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta !  I am not just a pandering shill, I am a fan — ask him yourself! Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin.

My Top-5 Most Compelling Apps

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It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. even use buffer as a way to retweet from Twitter instead of that ugly and awkward “quote tweet” — Buffer does everything better. I am a premium member — I use the Awesome plan. Circloscope. Scrubly. Buffer.

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10 essentials missing from your business website

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You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Contact, Order, or Request Form.

How to be a Google+ success

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While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. know that the secret to Twitter is being included in the recommended list of tweeters. If you want to succeed, you need to forget about your friends and your family. Leave them behind.

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Contactually is a flawed secret weapon

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Her advice to me?  Do some ScaleMail, maybe check out Facebook , then come back to ScaleMail a little later, then go check out Twitter , then come back to ScaleMail, then hop onto GaggleAMP, then pop back to ScaleMail — six separate times. While online influencer marketing  is my  raison d’être, business development is my new jam. Nothing’s perfect. Like this post?

Remember to market to your own influencer network

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Please pop them in the comments or reach me via Twitter @chrisabraham. B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much. An army runs on its stomach and a company runs on its revenue.

Google is a lying liar that lies

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Google is not a thinking thing or thesaurus  – As a direct result of Twitter ‘s success, Google rightfully feels like its results need to be real-time. Search Engine Optimization Google Google Search HTML HTML element Joomla Meta element Methods of website linking organic search PageRank Search engine optimization twitter Uniform Resource Locator Do it! Do it! Do it!

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ManageFlitter is my favorite follow/unfollow Twitter tool

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suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. Follow by Username.

Surefire Social introduces SurePulse “webmaster tools”

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Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube

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One person can change the world. Thank you, Internet

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While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. Right now.

Add For Immediate Release to your podcast queue

Biznology

You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me,  @chrisabraham. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. Do we fix them or ditch them?

IF you haven’t THEN you should use IFTTT for social

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IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Save keywords searches to a twitter list. Any questions?

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Earned-media micro-influencer marketing master class

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Social Networks  (including FB, Twitter, etc.). While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. My goal? Shashi’s class is as amazing and as popular as he is. Tell, don ’ t sell.

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Influencer marketing should not be about collecting influencers

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LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Remember, don’t call for three days but be sure to call on day four!

3 Top Social Automation Tools

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Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. Back before Twitter became fascistic when it came to automation tools such as auto follow back and so forth, SocialOomph was really something spectacular. ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.

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Why aren’t you already cross-posting on LinkedIn?

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Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? On Medium, I have a potential readership of 4.8k Why Wait? Go Do It Now. Do it.