If you post it will they come?
JULY 19, 2016
across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). I work harder promoting my online content than I do writing the posts themselves. Not even revolutions just happen.
Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
MAY 3, 2016
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. ManageFlitter. Simple. Crowdfire.
The best automagical Twitter following tools for your business
AUGUST 18, 2015
Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account. Great for managing Twitter competitions.
How to protect yourself on Twitter
JUNE 24, 2016
Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter. Hijacked Hashtags. Hijacked Accounts. Seriously.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.
Help Google help you optimize your content for search
MAY 31, 2016
Content Marketing Organic Search Search Engine Optimization Advertising Google Search engine optimization search marketing twitter Web search engineIt’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Chile Relleno Recipe.
Tweet like Guy Kawasaki for Twitter success
JUNE 4, 2013
Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter? Too many people mistake Twitter to be geographically-limited — and maybe it is.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blogging Content Marketing Marketing Automation Organic Search Paid Search Reputation Management Search Engine Optimization Search Marketing Social Media Marketing Web Applications A/B testing analytics Android (operating system) Facebook Google Google AdWords Google Analytics Hootsuite instagram ios marketing pinterest social media social media marketing twitter Uniform Resource Locator YouTube
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
Make the most of your social media fans
JUNE 27, 2016
Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Most brands and companies today have some sort of social media presence. But here’s a new development.
The state of the blogger outreach union ten years on
MARCH 8, 2016
Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. And people had better like you because if they don’t love you then you’re just going to come across like those terrible pitches you get via automated robotery on LinkedIn and via DM on Twitter. Facebook Google Google Calendar ios linkedin twitter YouTubeBlogging is Hard.
ManageFlitter is my favorite follow/unfollow Twitter tool
AUGUST 25, 2015
suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. What I needed, to take it even further, was a tool that would allow me to bulk upload dozens, hundreds, thousands of Twitter. Follow by Username.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. And, as a gym, they’re taking over. It was frustrating. Cool, right?
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.
Social media, echo chambers, and the decline of discourse
JULY 14, 2016
As much as I love Twitter, I have been dismayed by the way it has undermined thoughtful discussion of complex issues in the name of turning everything into sound bites. Twitter is a TV news and producer’s dream: short, pithy and provocative. Unfettered access to a diverse world of perspectives would make us more enlightened, tolerant, and aware. could not have been more wrong.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?
B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
MAY 8, 2014
Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter. great tool to use to mine your Twitter followers is Followerwonk. LinkedIn pen (Photo credit: TheSeafarer). It’s like Facebook for B2B.
10 essentials missing from your business website
APRIL 7, 2016
You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Better Comments Setup. Contact, Order, or Request Form.
Definitive Guide to Planning a New Content Initiative
Sharing blog content daily on Facebook, Instagram and Twitter 3. World Conference 2015, Doug Kessler (Twitter: @dougkessler) and. Michael Brenner (Twitter: @BrennerMichael) outlined examples of. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In that time, we’ve. the “what”.
Build a page and profile for absolutely everything
MARCH 1, 2016
If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. That said, I’ve already handed the keys of the Penrose location Twitter handle to Dan, so how banditty is it, really? People are mobile. bandited @9RoundPenrose because I want to mention my new 9Round Gym. Right?
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Remember, don’t call for three days but be sure to call on day four!
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter. Like on Twitter. Follow Twitter Profile.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me, @chrisabraham. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. Do we fix them or ditch them?
What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?
SOCi allows me to load up on topical social content and then let go
APRIL 19, 2016
That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations. People love to learn and grow. Like this post?
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? That’s one of the values of having a large Twitter following. Sound familiar? Like this post?
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Content Marketing Copywriting Amazon.com Android (operating system) Association for Computing Machinery Big Pharma Facebook Gmail Google Graphics Interchange Format twitter World Wide WebAfter three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Well, content marketing is tricky.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Save keywords searches to a twitter list. Any questions?
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Pop them into the comments or let me know on Facebook or Twitter. thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. Happy 2016.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. even use buffer as a way to retweet from Twitter instead of that ugly and awkward “quote tweet” — Buffer does everything better. I am a premium member — I use the Awesome plan. Circloscope. Scrubly. Buffer.
B2B Marketing Trends for 2016
and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.
Use Instagram as the starting point to promote your business online
FEBRUARY 2, 2016
Well, people hate text only, people love Instagram, but the folks on the MITEF DC Board were generally not Instagram users so setting them up to dedicate their phone’s Instagram app for use only during MITEF DC events is much easier than fooling around with multi-account settings on the Twitter app or anything else. Why use Instagram as a starting point? But it doesn’t matter.