| | | B2B Web Strategy | |  Twitter | 23 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Now, Twitter chats aren’t really new. Social Media Twitter | B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Viewers can send in their questions via Twitter through a #hashtag, and the moderator will respond both on the webinar and raply back to the question with the same #hashtag. Social validation is also a big use of Twitter. Use Twitter Search to monitor terms related to your business to help spot unhappy customers and solve their problems. | | | | | |
| B2B WEB STRATEGY APRIL 16, 2013  Calls to Action: The Importance of Soft or Complementary CTAs You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Why should you include soft CTAs on your pages? | B2B WEB STRATEGY FEBRUARY 19, 2013  Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports Data Hub activities will not include Facebook, Twitter and LinkedIn. In previous posts, we discussed ROI with regard to campaign tagging , advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. | B2B WEB STRATEGY MARCH 19, 2013  Do you know who is Linking to your Website? If you are active in social media networks, you won’t be surprised to see LinkedIn, Facebook, Twitter and others on the list. When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. Inbound Links. Backlinking. We have identified 5 below. | B2B WEB STRATEGY MAY 21, 2013 Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps 'Twitter is fast becoming another contender for the B2B social media marketing space. recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This In a previous post we discussed how Twitter can be used effectively when hosting Twitter Chat. There are several tactics you can do to ensue that you receive a steady stream of followers to your Twitter presence. Don’t make your Twitter presence a secret. | | | | | | | |
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B2B WEB STRATEGY | THURSDAY, DECEMBER 2, 2010 Use social media, improve your B2B’s search engine marketing
B2B Web Strategy Search Engine Marketing Social Media searchenginewatch ryan deshazer shiny object as relevant and findable enhance b2b’s search engine marketing staying focused social media address hot button topics tend puts twitter tweets facebook wall posts although links well positioned for ” link building impactWe’ve blogged on several occasions about the synergy for B2Bs between social media and search engine marketing (SEM) …but mainly (as in this post) we were pretty much equating social media to blogging. Well, that’s the burden of a [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, AUGUST 14, 2012 Responsive Design Part 1: What the heck is it and is it for me?
So the CEO of your company just heard about responsive design from some article, Twitter, or just about anywhere. It’s everywhere!) And now he’s decided that it’s a must have for the new website. Trouble is neither the CEO nor you know what responsive design actually is. On top of that, there’s a ton of [.]. B2B Web Strategy Web Design MORE >> -
B2B WEB STRATEGY | TUESDAY, SEPTEMBER 28, 2010 Need to know how to engage on Twitter? …here are 5 key tips
Many – perhaps most, by now – B2B marketers are making some attempt to utilize Twitter to advance their business. Tags: B2B Web Strategy Social Media inferiority vehicle to the rescue rides karlie justus lends “geraldo on the scene” ambience mini blog drafting 140 character tips linked information “on the ground” updates beauty share twitter users’ original content email newsletter articles and occasional news release hashtag monitoring easy twitter’s search engine “personality” tweets To the rescue rides Karlie Justus; in her recent post over on [.]. MORE >> -
B2B WEB STRATEGY | TUESDAY, APRIL 19, 2011 Social sign-in: a better way for your website?
Then you may want to take note of a recent trend manifesting itself in the B2C world, which is: allowing users to sign on with their favorite social media profile (Facebook, Twitter, LinkedIn, etc.). Got a registration-required area on your B2B website? …or maybe you’re thinking of adding one? Called social sign-in, it’s supported by [.]. B2B Web Strategy Social Media MORE >> -
B2B WEB STRATEGY | WEDNESDAY, APRIL 6, 2011 Most companies have missed the content bus. This formula will get you back on.
We’re also participating in conversations on other blogs, Twitter, Facebook, LinkedIn, and whatever new platform shows up tomorrow. Nowadays, I see would-be marketing gurus reading tons of blogs and websites about marketing (Thanks!). But we’re spending a lot of time doing all the reading, re-posting and researching, and not enough time putting this stuff into [.]. B2B Web Strategy Engaging Visitors MORE >>
- Email plus social media: a super-sized combo B2B WEB STRATEGY | TUESDAY, AUGUST 3, 2010
- It’s time to start holding social media accountable for ROI B2B WEB STRATEGY | THURSDAY, OCTOBER 28, 2010
- Using Google Analytics to soup up your social media effort B2B WEB STRATEGY | TUESDAY, OCTOBER 11, 2011
- Going beyond the Big Three: 3 more social nets B2Bs should use B2B WEB STRATEGY | TUESDAY, AUGUST 31, 2010
- 5 free tools that will buttress your online marketing B2B WEB STRATEGY | TUESDAY, JULY 13, 2010
- Open for business! Twitter tests new features for business accounts B2B WEB STRATEGY | TUESDAY, JUNE 15, 2010
- Among social media, blogging is “Still the One” for B2Bs B2B WEB STRATEGY | MONDAY, DECEMBER 21, 2009
- Don’t leave your customers out of your B2B’s social media effort B2B WEB STRATEGY | THURSDAY, DECEMBER 17, 2009
- More evidence of the growing importance of social media B2B WEB STRATEGY | MONDAY, NOVEMBER 9, 2009
- Can you measure your B2B’s Twitter success? Yes, you can. B2B WEB STRATEGY | WEDNESDAY, OCTOBER 28, 2009
- Does Twitter mark the end of the road for business blogging? B2B WEB STRATEGY | WEDNESDAY, SEPTEMBER 2, 2009
- Twitter this way, expect revenue returns B2B WEB STRATEGY | TUESDAY, JULY 28, 2009
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