B2B Memes

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Want to Twitter Better? Diversify Your Pronouns

B2B Memes

But as a new study suggests, the story is different on Twitter. ” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users).

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The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Along with its reporter, the BBC has now lost her 60,000 Twitter followers as well.

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Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. I’ll revisit and perhaps expand the following list at the end of the month, but here’s some of what I think I’ve learned so far, both about myself and about Twitter. The more you put into Twitter, the more you get back.

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My February Challenge: 10 Tweets a Day

B2B Memes

This month, I’m setting my sights on Twitter. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. Here are mine: Every day I must post at least 10 times on Twitter. How Often Do You Tweet?

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A Look Inside a B2B Editor’s Head

B2B Memes

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. This twitter chat only gives a hint of that important difference—but it’s a start. Related posts: Do B2B Editors Get Twitter? To learn about how these issues affect the typical magazine journalist, you have to look harder.

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Journalism, Professionalism, and the Turing Test

B2B Memes

That’s one lesson that could be drawn from reporter Anne Sutherland’s recent suspension from the Montreal Gazette for remarks she made on Twitter. Neither her Twitter followers nor her employers found it amusing. Want to Twitter Better? Your profile should identify you as a journalist with your news organization.

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More Lessons from My 10-Tweets-a-Day Challenge

B2B Memes

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. Mainly, though, I wanted to make better use of my Twitter account. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Now that the month is done, how did I do?

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