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The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Along with its reporter, the BBC has now lost her 60,000 Twitter followers as well. Twitter account should be treated the same way.

E-Books: The Next Front for Journalists in Transition

B2B Memes

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. King’s post, the first of a three-part series, is a terrific place to start. I’d also recommend reading Joe Konrath’s blog “A Newbie’s Guide to Publishing” (even though it’s aimed at fiction writers) and following Dan Blank and Porter Anderson on Twitter. The next front is something quite different: e-books.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

His question wasn’t one I could answer easily on Twitter, because for me, at least, there’s no clear and simple answer. Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. You’re set, right? But

A Look Inside a B2B Editor’s Head

B2B Memes

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. The discussion is frustratingly fractured and incomplete (it’s Twitter, after all), but it will give you a good sense of the issues that keep trade editors up at night: Preventing undue influence by advertisers (given the nature of B2B publishing, this topic was front and center).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. brands to be on Instagram than Twitter by 2017. Marketing.

Rethinking the Article as the Basic Unit of Journalism

B2B Memes

If journalists aren’t open to real-time formats like liveblogging and Twitter, they are failing both themselves and their audience. New-Media Models The Future of Print Adam Tinworth blogging control Jeff Jarvis journalism liveblogging narrative new media process journalism TwitterA spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. The first of these, chronologically, is a liveblogged review by Adam Tinworth of a News:Rewired conference session on liveblogging.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? As I mentioned, I use RD+B Twitter for straight reporting—little opinion. I’m also careful so it doesn’t look like I’m promoting advertisers/manufacturers.

My February Challenge: 10 Tweets a Day

B2B Memes

This month, I’m setting my sights on Twitter.  I think of myself as an active and enthusiastic user of the platform, but when I actually calculate my daily tweets, the number is unimpressive. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. calculates your daily average by dividing your total number of tweets by the total number of days since joining Twitter. Here are mine: Every day I must post at least 10 times on Twitter.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. As their use of a social-media platform like Twitter shows , even today journalists tend to think of their primary media role as talking. Today, for anyone who’s thought much about social media, it verges dangerously on being trite.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Though I understand its appeal, I’ve never found Facebook compelling. As a writer, I’m interested in having people read my work.

Fear and Social Media Don’t Mix

B2B Memes

It’s why the AP repeatedly feels the need to crack down on the way its staff use Twitter , and why Georgia Tech decided that federal privacy rules require it to ban classroom wikis. Social Media Associated Press control Dan Gillmor fear Georgia Tech institutions John Paton rules social-media policies trust Twitter wikisShould it restrict what they say and do there? Be honorable.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. But few publishers need to be warned against that.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. Schaefer marketing new media TwitterMark W.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. the stories.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Go on a Twitter diet. I don’t mean stay away from Twitter altogether. Limit your Twitter time strictly when you’re on deadline. Eliot TwitterTwenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. think so. More content means more blog traffic.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

didn’t come back thinking how great it was to take a break from Twitter. I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. American Airlines, are you listening ?

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center. As any editor who’s somehow crept into the upper echelons of B2B publication management will know, the language of accounting and spreadsheets rules most boardroom discussions.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that  he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.”  Was this an unreasonable expectation? Fellow twitterer @Alex replied that few could meet this standard: “turns out the number of people who can do that is around 20. And yet I wonder.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

New-Media Models blogging books new media new-media survival guide Rex Hammock TwitterIn his autobiography, The Last Laugh , S. J. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down,  I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted. Not at all. It’s classic Rex: funny, generous, and honest. Related posts: Three Ways to Turbocharge Your New-Media Career.

Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. Putting myself through this for the last two weeks has been an enlightening experience. I’ll revisit and perhaps expand the following list at the end of the month, but here’s some of what I think I’ve learned so far, both about myself and about Twitter. The more you put into Twitter, the more you get back. Twitter pros will find that statement painfully obvious, but until you actively and consistently participate in the conversation, you don’t really get Twitter

Media 17

The Future of Content Is Not Destination but Identity

B2B Memes

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.” MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

Brand 27

Time to Surf the Wave of the Personal Brand

B2B Memes

The Perils of Corporate-Personal Twitter Names. Politico’s version of the negotiations describes how NYT executive editor Jill Abramson and Washington bureau chief David Leonhardt fought hard to keep Silver at the paper  because they saw his  “brand within a brand as a wave of the future,”. Being an expert in your field is a requirement for a robust personal brand, but not the only one.

Media 19

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

In fact, he will be participating in a panel on “Brand Journalism in the Real World” at South by Southwest next March 12, along with Twitter editorial director Karen Wickre , Mashable contributor and content marketer Erica Swallow , and Ann Handley of MarketingProfs. Jesse Noyes. If a journalist becomes a brand journalist, that person is no longer a journalist.”.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

If we hadn’t known someone who knew someone who knew a highly placed source, it might have taken a few minutes more, but soon enough one of us would have gone to check e-mail or Twitter and learned much the same news. Let others debate the significance of social media and whether Twitter can accelerate revolutions. Social Media new media old-media TwitterThough I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world.

Social Media and the Blurring of Professional Roles

B2B Memes

Though he blogs less often than he once did, he remains active in the B2B conversation via Twitter and still inspires lesser lights like me to try to shine more brightly. In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore.  Well, duh–all his fans are painfully aware of that. (If you’re not familiar with Conley, I recommend a thorough study of his archives. Admittedly, that can be depressing for someone like me—Dammit, Conley, why have you always already said what I want to write about, and better than I ever could? Who cares?

More Lessons from My 10-Tweets-a-Day Challenge

B2B Memes

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. Mainly, though, I wanted to make better use of my Twitter account. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Twitter Challenge Update: 3 Things I’ve Learned So Far. would add a couple more.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

But they are far more dramatic in real-time formats such as live-blogging or Twitter. New-Media Models blogging journalism liveblogging process process journalism product real-time TwitterThe new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. They are no longer handed the finished product in the form of an article and asked to move along. For both reader and writer the change can be liberating, exciting, and rewarding. The process is not pretty.

A Boring But Mandatory Redesign Announcement

B2B Memes

The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication. The old look. couldn’t use that!

Is Longer Better? Books, Twitter, and Engagement

B2B Memes

One of the defining characteristics of Twitter is its severe restriction on length, with a maximum of 140 characters per tweet. It only does so to the extent that it is part of a flow of thought, whether that’s a collective Twitter stream or an individual’s ongoing tweets. Writing e-books engagement length Smashwords tweets TwitterTl;dr doesn’t always apply.

Journalism, Aggregation, and Doing Things with Words

B2B Memes

When Hamilton @replied me (twice) to ask how she was missing the point,  the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. I’ll guess, though, that it’s the latter, and that something more than a 140-character response will be welcome both to her and other readers. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. The last is Aaron Bady’s deeply analytical post on zunguzungu. Hence this blog entry. Yes, words mean things.

B2B Marketing Trends for 2016

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Webcasts Grow Up

B2B Memes

There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. Now if only they could supply better waiting-room music.