B2B Marketing Traction

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

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6 Ways to Get Strategic for Twitter Chat Success

B2B Marketing Traction

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences.

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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. I like using Twitter. Marketing Soapbox b2b marketing social media twitter'

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Marketing Planning b2b email marketing marketing social media twitter'

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Have a B2B Facebook & Twitter Presence with Minimal Time

B2B Marketing Traction

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy.

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Reduce Marketing Time-To-Trust with Twitter

B2B Marketing Traction

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis.

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Do Automated Twitter Tools Game Social Networking?

B2B Marketing Traction

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