| | | B2B Marketing Blog | |  Twitter | 20 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG MAY 9, 2011 Don’t be Anti-Social However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.]. Interactive Marketing social media Facebook LinkedIn TwitterMany B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. | B2B MARKETING BLOG AUGUST 1, 2012 Marketing Communications Explained (with Donuts) Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. It is in Colton’s spirit that we use donuts to explain the many facets of B2B marketing communications. Marketing B2B Marketing Marketing communications | | | | | |
| B2B MARKETING BLOG AUGUST 7, 2009 What’s in Your Marketing Fall Line-up? Then, there’s always the push to indulge in something new and completely unpredictable, like Twitter ( Fringe ). Web site traffic - try Twitter to post links to your blog and corporate Web site. Customer support - a social network, forum and Twitter are great venues to connect with current customers. Tags: Advertising Marketing Public Relations B2B Marketing blog Branding Customer Support direct mail forum season premieres social network television Thought-Leadership Trade show Twitter web site website So, what’s in your fall line up? | B2B MARKETING BLOG SEPTEMBER 23, 2009 Is Blogging Dead? Often called a tabloid headline, this type of falsely provocative headline may stop a reader for a second (one reason you see it all the time on Twitter), but it rarely leads to reader engagement. No, of course not. If you haven’t been living under a rock you know that this headline is patently stupid. Blogging is bigger than ever. But asking, “Is [insert topic here] Dead?&# grabs attention. So why not do it all the time? It’s even more deadly in body copy. Two great examples: “stimulus package&# and “cash for clunkers.&# They feel cheated and misled. | B2B MARKETING BLOG MARCH 3, 2011 Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies We marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. Branding social media B2B blogs TwitterBut our B2B clients have been slow to start using social media as a serious marketing tool. Even forward-thinking B2B marketers face major roadblocks. Many corporate parent companies not only have policies forbidding social media participation, they actually block access [.]. | B2B MARKETING BLOG JANUARY 6, 2012 Bold Marketing Predictions for 2012 Marketing Public Relations Uncategorized B2B Marketing B2B PR business-to-business social media TwitterFrom Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as “One of the 15 Places to See Right Now” just days before NATO started airstrikes, 2011 was filled with the usual assortment of horrible predictions. And yet we persist in prognosticating every January. While some [.]. | | | | | | | |
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B2B MARKETING BLOG | THURSDAY, NOVEMBER 12, 2009 Social Media Burnout
Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. So, all the hard work I’d done to build followers and create some influence in the Twitter world went swirling down the social media toilet. Tags: social media burnout CIO Twitter Is that possible? By the end of summer I was burned out. So, how do you avoid social media burnout? Slow and steady wins the race. Be picky. MORE >> -
B2B MARKETING BLOG | MONDAY, DECEMBER 14, 2009  Google Changes the SEO Game….Again!
Now, &# tweets&# from social networking site Twitter will show up in search results as conversation bubbles. can’t help but wonder how this will affect the transparent nature of Twitter, since companies now have to think of their tweets in terms of keywords. Tags: Advertising Marketing content social media B2B B2B Marketing business-to-business SEO SEO optimization Twitter This 1-minute video from Google shows its new real-time search feature announced last week. This is big – even for B2B marketers! Here’s the kicker. link]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009 Are your arms too long?
My Twitter bio reads, “B2B PR pro, former journalist, highly skilled curmudgeon, dad.&# Any sales professional will tell you that despite all the tools and tactic that have evolved over the years, most deals are closed because there is personal chemistry between the parties – the buyer simply likes the seller. Yes, even in the “sterile&# and prolonged B2B buying cycle, closing deals usually come down to the personalities of the individuals involved. So why, then, do so many businesspeople keep their personality out of their marketing? MORE >> -
B2B MARKETING BLOG | MONDAY, OCTOBER 22, 2012 Tweeting Responsibly
Take the recent KitchenAid Twitter mishap during this [.]. Branding Marketing Public Relations social media brand crisis communications Social Marketing TwitterYou, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. But with so many outlets in today’s media landscape, the potential for a communication mishap is alive and well – especially in social media. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 13, 2011 Schubert is the Biggest PR Agency in the World
Public Relations Uncategorized communication TwitterIn trying to address a gaffe by Senator Jon Kyl, his communications team created even a bigger fiasco that not only damaged the Senator's credibility, but that of the entire PR industry. When are PR professionals going to stop shooting themselves in the foot? MORE >>
- What’s your Obligation to Practice what you Preach in PR and Social Media? B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
- Small is the New Big B2B MARKETING BLOG | FRIDAY, AUGUST 28, 2009
- Out with the old, in with the… B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009
- In marketing you need to practice like you play B2B MARKETING BLOG | TUESDAY, SEPTEMBER 1, 2009
- Creating an Online Newsroom B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
- Meet the new guy … via Twitter? B2B MARKETING BLOG | MONDAY, MARCH 30, 2009
- Social Networking – It’s not a kid’s game anymore. B2B MARKETING BLOG | TUESDAY, APRIL 14, 2009
- Advice from a Social Media Pro B2B MARKETING BLOG | THURSDAY, APRIL 30, 2009
- Tweet is the Word B2B MARKETING BLOG | TUESDAY, MAY 19, 2009
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