started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Well, I’ve started to use my Twitter account a lot more, and I’ve found some productive uses for the application: Sent mini survey question and got answers quickly. There are lots of great resources out there if you want to learn more about how to use Twitter to generate leads, and I’ve include links to several of them at the end of this posting. Looking for more Twitter followers? MORE >>

That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. That means at almost any time of the day someone somewhere is playing Plantville. More than 3,500 employees. MORE >>

Advocates shared across Facebook, Twitter, PURLs and email. 'Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. member of our B2B Lead Roundtable Group underscored this statistic when she noted recommendations are how one of her clients earns most of its customers. It’s no wonder she wanted to find the best way to formalize her client’s referral process. Here’s some of their advice on how to make this happen: 1. MORE >>

Make sure your sales professionals individually follow up with the people they spoke with, whether that’s through sending email, connecting on LinkedIn, or following them on Twitter. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? can’t help but wonder given my own trade show attendance experience. They dump this list into their database. Trade Show ? MORE >>

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. In a few months, Celarity’s Twitter following mushroomed from 100 to 2,000. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity , a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than 35% over the past two years. Step #1: Clarify value. Monitoring social media. MORE >>