| | | B2B Internet Marketing Strategies | |  Twitter | 12 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! You should subscribe by e-mail or by RSS and follow me on Twitter to get new posts while they’re still fresh from the oven and piping hot! It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Characteristic. | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy You should subscribe by e-mail or by RSS and follow me on Twitter to get new posts while they’re still fresh from the oven and piping hot! Cloud API marketing is not optional anymore in many industries, especially retail, media and technology. So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed the boundaries of how to drive retail sales using powerful cloud API marketing strategies. To realize their vision, Best Buy started working a couple years ago with Mashery to tap Mashery’s cloud API expertise and technology. Steve Bendt. | | | | | |
| B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Demos. | B2B INTERNET MARKETING STRATEGIES AUGUST 17, 2010 News Flash for Cloud Marketers: The Cloud Just Went Mainstream You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Microsoft just changed the game in cloud computing with their recent announcement of Windows Azure appliances , knocking down key sales barriers and opening up big-ticket, high-end enterprise markets for cloud companies to serve. For as long as startups have been on the cutting edge of technology, they’ve struggled to win large, marquee accounts. That’s where Windows Azure appliances come in. Wow, you read the whole thing! | B2B INTERNET MARKETING STRATEGIES OCTOBER 13, 2010 Cloud Marketing Triggering an Application Land Rush And HootSuite combines every major social network into a single, uniform interface, including Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace and Foursquare, not to mention general RSS integration. By focusing exclusively on the application layer, HootSuite’s engineering team didn’t have to invest in reinventing the wheel by building their own messaging networks to compete with Twitter, Facebook, LinkedIn and other social media networks. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. Simon Stanlake. | B2B INTERNET MARKETING STRATEGIES JUNE 22, 2010 3 Ways to Boost Revenues with a Cloud Computing Product Strategy Cloud computing has become mission critical for the product strategy of countless high profile companies, including Salesforce , LinkedIn , Facebook , Twitter , Microsoft , Amazon , Google , and on and on. You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Tags: Product Marketing Amazon Facebook Google LinkedIn Microsoft New Markets New Products Next Big Thing Product Strategy Salesforce Twitter Cloud computing has quietly taken over the high tech industry in recent years. Sell data. | | | | | | | |
| - Amazon’s Cloud Marketing Is Affiliate Marketing 2.0
You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to cloud marketing as the new and improved 2.0 version of affiliate marketing. Amazon offers yet another example of how cloud marketing is changing the nature of marketing on the Internet. Wow, you read the whole thing! MORE >> - Maximizing the Time Value of Content
You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. Pithy comment from more detailed advice quote”. MORE >> - 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Cloud computing has become mission critical for the product strategy of countless high profile companies, including Salesforce , LinkedIn , Facebook , Twitter , Microsoft , Amazon , Google , and on and on. You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Tags: Cloud Marketing Product Marketing Amazon Cloud Services Facebook Google IaaS LinkedIn Microsoft New Markets New Products Next Big Thing PaaS Product Strategy SaaS Salesforce Twitter Turn infrastructure into products. Sell data. MORE >> -
 Does Your Content Marketing Support Your Customer Lifecycle?
You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Conversely, good content marketing is like a good date. Clicking a web link. Replying to an e-mail. MORE >> - Maximizing the Time Value of Content
You should subscribe by e-mail or by RSS and follow Twitter to get new posts while they’re still fresh from the oven and piping hot. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. Jill Konrath. B2B prospects don’t make impulse buys. MORE >>
- News Flash for Cloud Marketers: The Cloud Just Went Mainstream B2B INTERNET MARKETING STRATEGIES | TUESDAY, AUGUST 17, 2010
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